InterContinental Hotels Group plc - IHG Annual Report and Financial
InterContinental Hotels Group
description
Transcript of InterContinental Hotels Group
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IHG vs. its Main CompetitorsR
oom
s ne
twor
k as
of e
nd o
f yea
r, 20
10
Source : Companies annual reports except for Hilton network, Accor internal data
88%
86%
85%
83%
68%
61%
56% 28%
Worldwide excluding the US
208 Kr
366Kr
In ‘000 rooms
EMEA Americas
IHG first hotel operator worldwide
1st
647
613
605
~600
507
495
302
Network
13%19%
8% 9%
8%7%
10% 4%
16%
7%5%
20%19%
Roo
ms
pipe
line
as o
f end
of y
ear,
2010
In ‘000 roomsPipeline
Slight decrease in most of the pipelines, IHG keeping the highest one
205
103
105
138
101
51
85
NB: Figures include traditional lodging and extended stay units but exclude timeshare products
APACVs
end 2009
-3%
-5%
+5%
+6%
0%
-24%
0%
(2)
(2) Hilton pipeline based on an internal press release, January 2011(1) Hilton geographical breakdown based on 2009 figures
(1)
Pipeline
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InterContinental Hotels GroupSummary
1. Company overview Slide 4
2. Company organization Slide 5
3. Brand positioning Slide 6
4. Geographical breakdown Slide 7
5. Room portfolio Slide 8
6. Operating mode Slide 9
7. Group strategy Slide 11
8. Pipeline and lodging development Slide 13
9. Key figures Slide 16
10. SWOT analysis Slide 19
11. Company history Slide 20
12. Brands description Slide 21
InterContinental – Company profileFY 2010
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1. Company overview
– With brands such as Holiday Inn dating back to the 1950s, Intercontinental Hotel Group (IHG) was formed by the separation of Six Continents on April 2003
– With 4,437 hotels and 647,161 rooms in over 100 countries, IHG is the largest hotel group worldwide
– IHG operates 7 brands in the traditional lodging industry and the extended stay segment, from economy to luxury
– Economy: Express by Holiday Inn, Candlewood Suites– Midscale: Holiday Inn, Hotel Indigo – Luxury: Intercontinental, Crowne Plaza and StayBridge
– Since 2003, IHG has moved to an asset light model, with a focus on franchise and management
– Only 15 owned hotels worldwide– Asset sale program £2.9bn worth since 2003
– 335,000 employees
Description
Main FiguresRevenue
Sources: Reuters as of April 26, 2011, GoogleFinance, Company
Main Shareholders
Listed on the NYSE and the London Stock Exchange
Americas EMEAAPAC Central
InterContinental – Company profileFY 2010
Owners Stake
Float 99,0%
JP Morgan Asset Management 5,03%Cedar Rock Capital 5,02%
Southeastern Asset Management 4,95%Fidelity International Limited 4,78%
2009 2010 2011E 2012EFinancials ($m)
Revenue 1,538 1,628 1,736 1,858% Change in Revenue 5.9% 6.6% 7.0%
EBITDA 492 552 623 696EBITDA margin 32.0% 33.9% 35.9% 37.5%
Net Profit 214 293 330 386Net margin 13.9% 18.0% 19.0% 20.8%
Market Data ($m)Market Cap 6,290
NetworkHotels 4,437Rooms 647,161
# rooms
Eco-Lux 4,437 647,161
# hotels
63.4% $106.04 $67.22ADROR RevPAR
segment
Segmental Revenue and Operating ProfitOperating Profit
-200
-100
0
100
200
300
400
500
Americas
EMEA APACCentralTotalGroup
55
2. Company organization
Award winning loyalty program
(Over 51m members worldwide)
Other activities Full & Limited service segment
Extended Stay segment
Hotel business
InterContinental – Company profileFY 2010
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3. Brand positioning
LimitedService
FullService
ExtendedStay
171 h
388 h
1,241 h 38 h
2,075 h
188 h
288h
6 hMidscale(37% of room network)
Luxury upscale(29% of room network)
Economy(34% of room network)
InterContinental – Company profileFY 2010
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4. Geographical breakdown
Americas
3,458 h439,375 r
68%
13%
Asia &Pacific
285h86,934 r
19%
Europe,Africa &Middle-East
694 h120,852 r
Hotel and room network4,437h. / 647,161r.
As of December, 31, 2010
Source: IHG report 2010
Economy
Luxury
MidscaleX%Share ofglobalnetwork
20%
44%
36%
55%36%
9%
43%
35%
22%
InterContinental – Company profileFY 2010
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5. Room portfolio
H R R H R
Upscale & Luxury 559 164 584 294 162 43 052 76 193 132 45 339 50,1% 47,9%InterContinental H&R Luxury Sofitel 171 58 429 342 64 20 111 19 120 51 19 198 74,4% 20,0%
Crow ne Plaza Upscale Pullman 388 106 155 274 98 22 941 57 073 81 26 141 36,8% 63,2%
Midscale 1 285 234 665 183 327 53 055 151 829 105 29 781 22,0% 77,4%Holiday Inn H&R Ltd-Service Novotel 1 241 227 225 183 325 52 945 144 683 104 29 597 22,5% 77,0%Hotel Indigo Ltd-Service 38 4 548 120 2 110 4 254 1 184 13,0% 82,4%
Hi Club Vacations 6 2 892 482 2 892 0,0% 100,0%
Economic 2 075 191 228 92 198 23 706 159 867 30 7 655 4,2% 95,7%Holiday Inn Express Ltd-Service Ibis 2 075 191 228 92 198 23 706 159 867 30 7 655 4,2% 95,7%
Total Lodging 3 919 590 477 151 687 119 813 387 889 267 82 775 22,7% 75,1%
Extended Stay 518 56 684 109 7 1 039 51 486 18 4 159 36,1% 63,5%Staybridge Suites Upper-mid. Adagio 188 20 762 110 5 748 20 014 29,2% 69,7%
Candlew ood Suites Economic 288 28 253 98 28 253 33,0% 67,0%Other 42 7 669 183 2 291 3 219 18 4 159 66,4% 33,6%
Total 4 437 647 161 146 694 120 852 439 375 285 86 934 25,1% 74,1%Source : 2010 FY
3 458 0,8%
288 0,0%
22 0,0%
2 965 0,9%
493 0,4%183 1,1%
1 847 0,1%1 847 0,1%
812 0,6%35 4,6%
6 0,0%
853 0,6%
265 2,2%56 5,6%
209 0,0%
Europe Af. Mdle-East Americas Asia Pac. Ow ned & Leased
Mnged FchisedH
Geographical repartition Operating mode (% rooms)Breakdown
by brand CategoryACCORBrand Hotels Rooms
Hotel avSize
2009 2010 Change
Occupancy rate 59,8% 63,4% 3,6 ptsAverage Daily rate 102,2 106,0 3,7%RevPar 61,1 67,2 (10,0%)
InterContinental – Company profileFY 2010
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6. Operating modeEvolution 2000-2010
Global network per operating mode(In room number)
Network 2000497,000 rooms
Network 2010647,161 rooms
FranchiseOwned & Leased Management
19%
6%
75%
+150,161 roomsor 30% over 9 years
Sources: IHG presentations and annual report
25%
1%
74%
InterContinental – Company profileFY 2010
15h
1010
6. Operating modePer region
Sources: IHG interim report
Europe, Africa & Middle-East120,852 rooms
Americas439,375 rooms
Asia & Pacific86,934 rooms
FranchiseOwned & Leased Management
Regional networks end of December 2010 per operating mode(In room number)
Americas and EAME clear focus on franchised hotelsAsia and Pacific mainly management contracts
10%1%
89%
33%
1%
66%
91%
1%
8%
InterContinental – Company profileFY 2010
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6. Operating modePer brand, 2010 FY
Source: IHG’s FY results 2010
Brand Hotels Rooms Ownership by brand
InterContinental 171 58,429
Crowne Plaza 388 106,155
Holiday Inn 1,241 227,225
Holiday Inn Express 2,075 191,228
Staybridge Suites 188 20,762
Candlewood Suites 288 28,253
Indigo 38 4,548
HI Club Vacations 6 2,892
Other 42 7,669
74%6% 20%O&LManagedFranchised
37% 63% O&LManagedFranchised
77%1% 22% O&LManagedFranchised
4% 96%O&LManagedFranchised
1% 29% 70%O&LManagedFranchised
33% 67%O&LManagedFranchised
5% 13% 82%O&LManagedFranchised
100%O&LManagedFranchised
66% 34%O&LManagedFranchised
InterContinental – Company profileFY 2010
O&L : 7h
O&L : 4h
O&L : 1h
O&L : 2h
O&L : 1h
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7. Group strategy
Over the last few years:
Network 2000
3,100 hotels497,000 rooms
Network 2010
4,400 hotels647,000 rooms
– +1,300 hotels and 150,000 rooms– Focus on the lodging industry– Strong acquisition policy– Worldwide and segment-diversified development– Brand value for customers
Sources: IHG presentations
Objectives “Making best use of our scale to build and grow preferred hotel brands for guests and
owners in high value markets”
ActionPlan
Target key markets Build powerful & distinct brands Implement best demand delivery systems Have and aligned and engaged organization, with reduced cost and increased efficiency Play on 3 levers: Rooms, RevPar, Royalty Rate
InterContinental – Company profileFY 2010
Conclusion
The most dynamic player with the biggest pipeline, capitalizing on its brands awareness to expand in growing markets
Strategy to penetrate massively Asia, and especially China, while continuing development in key European Countries (UK and Germany in particular)
Emerging globalization of Staybridge Suites and Indigo Hotels brands
7. Group strategyFocus on China
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7. Group strategyFocus on India
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7. Group strategyFocus on Middle East
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7. Group strategyZoom on 2010 key facts
Sources: IHG Group at a glance& FY2010 presentation
Crowne Plaza transformation :- 4th largest upscale brand worldwide, fastest growing upscale brand in Asia- IHG capital to strengthen distribution (key locations, iconic assets)- Quality drive (c. 40 hotel removals)- Refresh brand hallmarks- Drive brand awareness
Holiday Inn relaunch : - entire estate refreshed (90% Holiday Inn and HI Express now operating under the new
standards)- new brand extensions (Holiday Inn Club Vacations)- strengthen brand image and reputation (Olympics sponsorship)
InterContinental – Company profileFY 2010
Main facts:
7. Group strategyZoom on 2010 key facts
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FY 2010
7. Group strategyZoom on 2010 key facts
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8. Pipeline and lodging developmentGeneral overview
Source: IHG 2010 FY
A development still focused on Americas and Holiday Inn & Holiday Inn Express
Development in previous year– In 2010, 35,744 rooms (259 hotels) were added, and 35,262 rooms (260 hotels) removed
Development plan as of 31.12.2010- 1,275 hotels (204,859 rooms) in pipeline- Hotel Indigo outside Americas : 3 hotels open, 16 hotels in the pipeline, 7 new markets
including Spain, Thailand, Hong Kong and Taipei- Holiday Inn Express in APAC : 18 hotels signings in 2010 taking pipeline to 40, market entry in
India, Japan, Malaysia, Singapore and Taipei
44%56%
Owned & leasedManagementFranchise
Group Pipeline by Operating Mode Group Pipeline by Region
15%
50%
35%
AmericasEMEAAPAC
Group Pipeline by Brand
4%5%
29%
27%
10%
20%
5%
Intercontinental Crowne PlazaHoliday Inn ExpressStaybridge Suites Candlewood SuitesIndigo
InterContinental – Company profileFY 2010
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25 72623 117
9 359
822
326
11 565
5 325
24 962
37 011
9 826 10 506
5 458
2752902983441 230110
Americas890 hotels
102,509 rooms
1 669
5 930 5 3306 144
361128
3 798
1 072
6 395
325
283
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8. Pipeline and lodging developmentPipeline at 31.12.2010 per region
Sources: IHG FY 2010
EMEA153 hotels
31,435 rooms
APAC232 hotels
70,915 rooms
Franchise
Mgt.
99% Mgt
Management
A development plan focused on Franchise and Midscale brands in Americas / Management and Upscale segment abroad
InterContinental – Company profileFY 2010
8. Pipeline and lodging developmentFocus on China
InterContinental – Company profileFY200921
8. Pipeline and lodging developmentFocus on India and Middle-East
InterContinental – Company profileFY200922
India Middle East
2323
8. Pipeline and lodging developmentPipeline at 31.12.2010 per brand
Source: IHG FY 2010 results presentation
60 hotels19,374 rooms
313 hotels57,505 rooms
123 hotels38,994 rooms
494 hotels57,505 rooms
62 hotels7,627 rooms
101 hotels10,760 rooms
120 hotels10,506 rooms
FullService
LimitedService
100%
94%6%
12% 70% 13%
75% 11%14%
44% 40%16%
15%19%
33% 7% 60%
Americas
ExtendedStay
66%
EMEA
APAC
InterContinental – Company profileFY 2010
18%
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9. Key figuresP&L evolution and forecasts
Sources: company reports and Reuters consensus estimates as of March 09, 2011
InterContinental – Company profileFY 2010
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
500
1 000
1 500
2 000
2 500
3 000
3 500
4 000
4 500
5 000
2007A 2008A 2009A 2010 A 2011E 2012E
Revenue EBITDA margin Net margin
Financials (in M$) 2007A 2008A 2009A 2010A 2011E 2012E CAGR 2007-2010Revenue 1,755 1,897 1,538 1,628 1,736 1,858 -2.5%
% Change in Revenue 12.4% 8.1% -18.9% 5.9% 6.6% 7.0%EBITDA 646 659 472 552 623 696 -5.1%
EBITDA margin 36.8% 34.7% 30.7% 33.9% 35.9% 37.5%Net Profit 417 262 214 293 330 386 -11.1%
Net margin 23.8% 13.8% 13.9% 18.0% 19.0% 20.8%
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– Very strong brand portfolio with strong brand image (Intercontinental, Express by HI)
– Strong development plan in emerging countries such as Russia, China and India
– Strong sales network (Internet, travel agents, retailers)
– Largest loyalty program: Priority Club Rewards with 56 million members
– Cash generative, resilient business model
Strength
– Weakening share in North America in recent years due to aggressive expansion of main competitors such as Marriott and rationalization of network
– Reliability upon hotel sales within travel and tourism
– Weak financial performance, with decreasing revenues
Weaknesses
– Development of Internet sales facilities and marketing activities as opportunities to further develop revenues through this medium
– Considerable opportunities in emerging regions, such as Eastern Europe and Asia-Pacific
– Extended stay segment as a fast growing and profitable segment
Opportunities
– Currency fluctuations particularly in case of a weak US Dollar. Uncertain Market conditions.
– Threats of competition coming from budget and economic segments on Holiday Inn Express brand
– New innovating concepts on the midscale segment facing ageing Holiday Inn
Threats
10. SWOT analysis
InterContinental – Company profileFY 2010
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12. Company history
Source: Company website
Birth of the company17771977 W. Bass sets up a brewery developing since 1960
1988 First move into the hospitality industry with the buying of Holiday Inns International1990 Acquisition of the North American Holiday Inn 1991 Launch of Holiday Inn Express
2004 Launch of Hotel Indigo2005 Launch of Staybridge UK
2008 Launch of Holiday Inn Club Vacations
2003Creation of the InterContinental Hotels Group, listed on the NY- and London Stock Exchange. The restaurant and pubs part of Six Continents became Mitchells & Butlers plc.Launch of Candlewood Suites
1994 Launch of Crowne Plaza (upscale move)
2007 Relaunch program of the Holiday Inn Brand family
1998 The Intercontinental Hotel Co
1997 Move to franchise operating modelLaunch of Staybridge Suites in North America
2000 Change of name into Six ContinentsAcquisition of Southern Pacific Hotels (Australia) & the Bristol Hotels & Resorts Inc (US)
2001 Acquisition of the European Posthouse chain of hotels (UK and Europe)Acquisition of the Intercontinental Hong Kong (China, Asia Pacific)
2006 Operating JV with All Nipon Airways (ANA), IHG ANA Hotels Group Japan,
InterContinental – Company profileFY 2010
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Full Service
Limited service
Extended stay
InterContinental H&R
Crowne Plaza H&R
Holiday Inn H&R
Hotel Indigo
Holiday Inn Express
Holiday Inn Club Vacations
Staybridge Suites
Candlewood SuitesSource: IHG’s FY results 2010
12. Brands description
InterContinental – Company profileFY 2010
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Overview
Full-service, luxury and upper-upscale brand
►InterContinental's global flagship brand, primarily serving international business and leisure travelers
►Key figuresFY 2010►ADR: $189►RevPar: $125►Occupancy Rate: 66%
Main competitors►Sofitel, Westin, JW Marriott H&R, Hilton, Park
Hyatt
Network
Network►171 hotels / 58,429 rooms in operation
= 341 rooms per hotel on average
Locations►in major cities and resort locations
►Geographical breakdown►more than 60 countries
FY 2009► ADR: $179► RevPar: $112► Occupancy rate:
63%
12. Brands description Full-service – InterContinental Hotels Resorts
33%
33%
34%
Source: Company website & reports
Americas
APAC
EAME
InterContinental – Company profileFY 2010
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Overview
Full-service, upscale brand►Targeting mainly business travelers due to high-
level of business amenities►“Sleep advantage” programme in North America
and EMEA►Co-branded ANA Crowne Plaza hotels open in
Japan►Strong pipeline
►Key figuresFY 2010► ADR: $111► RevPar: $71 ► Occupancy Rate: 64%
Main competitors►Pullman, Sheraton, Doubletree, Renaissance,
Grand Hyatt
Network
Network►388 hotels / 106,155 rooms in operation
= 274 rooms per hotel on average
Locations►mainly in major getaway cities or in resort
locations
►Geographical breakdown►50 countriesFY 2009
► ADR: $109► RevPar: $66► Occupancy rate:
60%
Americas
APAC
EAME
12. Brands description Full-service – Crowne Plaza Hotels & Resorts
25%
53%
22%
Source: Company website & reportsInterContinental – Company profile
FY 2010
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Overview
Full-service, midscale brand►The world’s most recognized midscale brand.
Hotels outside the US market are often of a better range than inside
►Key figuresFY 2010►ADR: $99►RevPar: $61►Occupancy Rate: 62%
Main competitors►Novotel, Courtyard, Ramada, Hyatt Place
Network
Network►1,241 hotels / 227,225 rooms in operation
= 183 rooms per hotel on average
Locations►no particular area requirements
Geographical breakdown►50 countries
FY 2009► ADR: $95► RevPar: $54► Occupancy rate:
56%
Americas
APAC
EAME
12. Brands description Full-service – Holiday inn Hotels & Resorts
13%
64%
23%
Source: Company website & reportsInterContinental – Company profile
FY 2010
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Overview
Limited-service, midscale brand►Innovative design and concept, targeting mainly
business travelers►Boutique Hotel brand launched in 2004
►Key figuresFY 2010►ADR: $107►RevPar: $65►Occupancy Rate: 61%
Main competitors►Aloft
Network
Network►38 hotels / 4,548 rooms in operation
= 121 rooms per hotel on average
Locations►urban and nearly-urban locations
Geographical breakdown►35 hotels in the US►Increasing international expansion: 62 hotels in
the pipeline, including 5 hotels in APAC and 11 in EMEA
FY 2009► ADR: $106► RevPar: $58► Occupancy rate:
55%
12. Brands description Limited-service – Hotel Indigo
Source: Company website & reportsInterContinental – Company profile
FY 2010
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Overview
Limited-service, economic brand
►Key figuresFY 2010►ADR: $94►RevPar: $59►Occupancy Rate: 63%
Main competitors►Ibis, Hampton, Fairfield Inn
Network
Network►2,075 hotels / 191,228 rooms in operation
= 92 rooms per hotel on average
Geographical breakdown►73 countriesFY 2009
► ADR: $92► RevPar: $56► Occupancy rate:
60%
Americas
APAC
EAME
12. Brands description Limited-service – Holiday Inn Express (1/2)
4%
84%
12%
Source: Company website & reportsInterContinental – Company profile
FY 2010
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Holiday Inn Express : the most brilliant success of spin-off
Creation - Holiday Inn in 1952- Holiday Inn Express in 1991 (roll out in Europe in 1996)
Positioning- Complementary brand to Holiday Inn (full service, midscale) on the economy
segment (limited services)- Rooms look roughly the same- Differences in the extent of the hotel’s services and amenities
Branding- 2 names used: Holiday Inn Express vs. Express by Holiday Inn outside the US and
the UK - But current transformation to Holiday Inn Express worldwide
Existing network (end 2010): - Holiday Inn Express = 2,075 h. / 191 kr.- Holiday Inn = 1,241 h. / 227 kr.
A thriving brand with an incredibly quick development : larger network than Holiday Inn
12. Brands description Limited-service – Holiday Inn Express (2/2)
Spin-Off Of A Flagship Brand : case study
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Overview
Extended stay, upscale brand
►Key figuresFY 2010►ADR: $95►RevPar: $68►Occupancy Rate: 72%
Main competitors►Residence Inn
Network
Network►188 hotels / 20,762 rooms in operation
= 110 rooms per hotel on average
Geographical breakdown►In the US and recently launched in the UK8 countries
FY 2009► ADR: $97► RevPar: $65► Occupancy rate:
67%
Americas
EAME
12. Brands description Extended stay – Staybridge Suites
96%
4%
Source: Company website & reportsInterContinental – Company profile
FY 2010
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Overview
Extended stay, midscale brand
►Key figuresFY 2010►ADR: $62►RevPar: $43►Occupancy Rate: 69%
Main competitors►Suitehotel, Homewood Suites
Network
Network►288 hotels / 28,253 rooms in operation
= 98 rooms per hotel on average
Geographical breakdown►Only in North America
FY 2009► ADR: $66► RevPar: $42► Occupancy rate:
64%
12. Brands description Extended stay – Candlewood Suites
Source: Company website & reportsInterContinental – Company profile
FY 2010