The Worlds largest UK weekly music magazine

The Mission INTERCEPT is the hot new magazine made for teenagers who are interested in the newest coolest bands around, each issue will include a balance of bands , artists and scenes to guarantee that we are providing for our readers need for variety and there passionate for there favourite bands, artists as well as there desire to be introduced to new music withiin our world. Some artists such as Ed sheeran, Nicki Minaj, Lady Gaga, Professor Green, Labrinth and many more will also be including in this magazine. , so it has a mixture of genres.

INTERCEPT provides the audience with an authentic, independent and an emotional connection to the music. It is also a very educational magazine and can help with your education, you don’t have to read a book anymore all you have to do now is to read INTERCEPT! It is an editorially themed cover, which has the hottest, newest singers based on the front cover. A 30 page plus reviews section known as filter, which brings you the best in music that month.

INTERCEPT goes deeper than any other magazine it guides readers through just the good stuff in all forms of music each month, it’s the worlds biggest and best music guide.

The INTERCEPT readerSam is 21, she is passionate musician andenjoys the music of various artist. She loves nothing more then to quickly pop into the local music store and check out the new artist and albums. She enjoys investing in an extensive mixture of vinyl. She has a high disposal income to spend on herself alone, being a heavy consumer of music, buying up too 5 albums per month. She also carries an iPod which contains thousands of artists from Lady Gaga to Stevie Wonder, but her most favourite music at the moment is the new local singers and bands named ‘Jack Lorrence’ and ‘Back2Front’, Jack Lorrence is a local music artist from Yeovil. Back to front are a British hip hop group from Bristol, the group consists of Flynn, Ollie and Red, which is Sam’s favourite music and she goes to see them every time they perform whether its long distance or not. She usually goes to Glastonbury every year, but she does visit the smaller local gigs because they are less busy and less cramped. Sam occasionally likes too pop her daughter off to her grandparents and spend a weekend inviting friends around for dinner, whiskey and a quick look through Sam's record collection and unearth some hidden gems. She talks into small hours about music books and films.

Where music

comes too life!

The Credentials

• INTERCEPT is a magazine for those truly who are obsessed with music.

• INTERCEPT is a new hot magazine containing classic music, new artists and new bands.

• Contains hundreds interviews and reviews, of the hottest music celebs.

• Has an insight on brands/music and movie• So far 81% of readers rate INTERCEPT as

quality, it outperforms competitors on measures such as best interviews, writing and also AWARD WINNING photography.

• INTERCEPT loves music especially rap! INTERCEPT is considered by its readers the newest, biggest music magazine!

Circulation 56,200 Readership 43,000 Median Age 18

ABCI Profile 66% Male/Female 42%/58%

Why Advertise in INTERCEPT?

•No other magazine can tell INTERCEPT readers something they don’t no about music. For this reason our readers have a high level of respect and trust for the INTERCEPT brand. Therefore if INTERCEPT is telling its readers to go drink Thatcher’s Gold they will give it a go!•INTERCEPT readers so far are the heaviest music consumers purchasing over 6 albums per month on average and 7 times more likely to spend over £150 a year on albums. The readers are also 5 times more likely to attend a rap gig!•INTERCEPTS readership is an impressive 43,000•INTERCEPT reaches more music fans than a lot of other UK magazines in the world. •INTERCEPT readers are affluent- 66% are ANCI and have high disposable income •INTERCEPT can gain you exclusive magazine advertising access to Europe's biggest magazine event-Glastonbury

Brand ExtensionsGlastonbury- INTERCEPT is the principle magazine partner for the Glastonbury festival, the worlds premier live music

event. Also the download festival with all of the exclusive media coverage. The

annual awards is one of the few ceremonies that actually matter to the artists, it is valuable to the INTERCEPT

brand and to the artists.INTERCEPT Music Awards- The best

music awards ceremony in the UK! The opportunity to venerate the genuine heroes and timeless legends of music while celebrating the best releases of

the previous 12months.

INTERCEPT TV- In 2010 saw 34% of all views with SKY TV tune into INTERCEPT

TV! This means over 14.3 million viewers.

161,200 Unique Users 493,678 Page Impressions

57,453 Twitter Followers 13,566 Facebook Fans

GREAT

MUSIC

NOW!

INFLUENCE“INTERCEPT is one of the best music

magazines I have ever read” Ed Sheeran

“God bless INTERCEPT magazine, one of the

only magazines that actually care” Jesse J

“INTERCEPT is the only decent music magazine left in the whole damn

world” Tinnie Tempah

“INTERCEPT is the only magazine that I truly care about” Eminem

INTERCEPT is the only magazine that could gain access to spend a month with Rihanna and then have another

iconic figure in the form of David Bailey to photograph him.

Case StudiesCampaign Objectives- To bring to life

Adidas marketing platform “Impossible is nothing”

RESULTS- An excellent example of integrated cross media: one idea,

one campaign, executed in a relevant and

engaging way for the audience.

Editorial Feedback- “INTERCEPT also has access to unique artists.

Impossible is Nothing was the perfect platform to demonstrate this across

multiple platforms, serving up service that was not only of wide-reaching

benefit to the client, but crucially from our perspective, also thoroughly

engaging for our readers, users and listeners” James Black, Editor-and-chief