Intercept location1105am3mju9f3st1xn20q6ek-wpengine.netdna-ssl.com/wp-content/u… · Do you...

ACCS Car-Free Diet Intercept Survey - Spring 2013

Intercept location

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————

2500 Wilson Boulevard

——————————————— Base 41 19

(A) 22 (B)

800 Glebe Road

19 46%

19 100%

0 0%


22 54%

0 0%

22 100%


S1. Do you currently commute in to Arlington County in order to work here?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Yes

41 100%

19 100%

22 100%


Q1. And just to verify, do you live outside of Arlington County?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Yes

41 100%

19 100%

22 100%


Q2. Area of residence (Based on: What is your home ZIP code?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Fairfax County

18 44%

11 58%

7 32%

D.C.

7 17%

1 5%

6 27%

Maryland

7 17%

2 11%

5 23%

City of Alexandria

4 10%

1 5%

3 14%

Prince William County

2 5%

1 5%

1 5%

Loudoun County

2 5%

2 11%

0 0%

City of Manassas Park

1 2%

1 5%

0 0%


Q3. And do you currently work in Arlington County?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Yes

41 100%

19 100%

22 100%


Q4. What is your work ZIP code? Work ZIP code

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


———————————————

22201 21 51%

0 0%

21 95%

22203 19

46% 19

100% 0

0%

Unsure 1 2%

0 0%

1 5%


Q5. Do you currently work:

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Full-time

39 95%

19 100%

20 91%

Part-time

2 5%

0 0%

2 9%


Q6. Approximately how many miles is your commute each way into work? 25 (0000001) 18 (0000002) ? (0000003) 22 (0000004) 6-8 (0000005) 13 (0000006) 23 (0000007) 11 (0000008) No Answer (0000009) Don't know (0000010) 7 (0000011) 15-20 (0000012) 15 (0000013) 30 (0000014) 25-30 (0000015) 19 (0000016) 32 (0000017) Unsure (0000018) 38 (0000019) 25 (0000020) 10-15 (0000021) 3-4 (0000022) 31 (0000023) 10 (0000024) Unsure (0000025) 12 (0000026) 2.4 (0000027) 10 (0000028)

15 (0000029) 10.5 (0000030) 7 (0000031) 5-6 (0000032) 50 (0000033) 21 (0000034) 5 (0000035) 18 (0000036) 5-7 (0000037) 10 (0000038) 7 (0000039) Don't know (0000040) 10-12 (0000041)


Q7. On average, approximately how long does it take you to travel each way to and from work? 30 (0000001) 45 (0000002) 25 (0000003) 30-75 (0000004) 20 - 55 (0000005) 45 (0000006) 40 (0000007) 12 - 15 (0000008) 15 (0000009) 50 - 1 hour (0000010) 22 (0000011) 45-60 (0000012) 30 (0000013) 60-90 (0000014) 45 min-90 min (0000015) 60-90 (0000016) 50 (0000017) 35 (0000018) Bus - 45, Drive 70-75 (0000019) 60 (0000020) 30-60 (0000021) 40 (0000022) 40 (0000023) 20-25 (0000024) 45 - 60 (0000025) 30 (0000026) 18 (0000027) 50 (0000028)

50 (0000029) 75 (0000030) 15-20 (0000031) 60 (0000032) 90 (0000033) 40 (0000034) 25 (0000035) 25-90 (0000036) 45 (0000037) 35 (0000038) 20 (0000039) 15 (0000040) 15-45 (0000041)


Q8a. What are your usual modes of transportation in your commute to and from work, from where you live outside of the County, into Arlington County?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Drive alone in car / motorcycle / taxi

28 68%

13 68%

15 68%

Metrorail

15 37%

9 47%

6 27%

Carpool or vanpool

6 15%

3 16%

3 14%

Metrobus

5 12%

3 16%

2 9%

Walk

3 7%

2 11%

1 5%

Bicycle

2 5%

0 0%

2 9%


Q8b. Once in Arlington County, what are your usual modes of transportation around the county, for instance to attend meetings, to go to lunch, do errands or attend social or after-work events?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Walk

30 73%

15 79%

15 68%


10 24%

1 5%

9 41%

Metrorail

8 20%

5 26%

3 14%

Carpool or vanpool

3 7%

0 0%

3 14%

Metrobus

2 5%

2 11%

0 0%

Commuter rail (VRE, MARC, Amtrak)

2 5%

1 5%

1 5%

ART bus

1 2%

1 5%

0 0%

Bicycle

1 2%

0 0%

1 5%


Q8c. When you are at home, and not in Arlington County, what are your usual modes of transportation?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)


33 80%

16 84%

17 77%

Walk

5 12%

2 11%

3 14%

Carpool or vanpool

3 7%

2 11%

1 5%

Metrorail

3 7%

1 5%

2 9%

Metrobus

2 5%

1 5%

1 5%

Bicycle

2 5%

1 5%

1 5%


Q8d. Multi-modes used in Q8a

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Yes

13 32%

6 32%

7 32%

No

28 68%

13 68%

15 68%


Q8d. Multi-modes used in Q8b

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Yes

16 39%

6 32%

10 45%

No

25 61%

13 68%

12 55%


Q8d. Multi-modes used in Q8c

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Yes

9 22%

5 26%

4 18%

No

32 78%

14 74%

18 82%


Q9. Regardless of how you tend to travel, what do you feel are the benefits, if any, of using a mode of transportation other than driving alone for commuting to work or doing personal errands?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Saves money

15 37%

6 32%

9 41%

Helps the environment

8 20%

6 32%

2 9%

Can use time wisely

6 15%

4 21%

2 9%

Avoids stress

4 10%

3 16%

1 5%

Have companionship with other riders

2 5%

0 0%

2 9%

Better chance of on-time arrival at work

2 5%

2 11%

0 0%

Get exercise (health benefits)

2 5%

2 11%

0 0%

(continued)


Q9. Regardless of how you tend to travel, what do you feel are the benefits, if any, of using a mode of transportation other than driving alone for commuting to work or doing personal errands? (continued)

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Eliminates the need to have a car

1 2%

0 0%

1 5%

Other: specify

30 73%

14 74%

16 73%

None

2 5%

0 0%

2 9%


(Q9 - other). Regardless of how you tend to travel, what do you feel are the benefits, if any, of using a mode of transportation other than driving alone for commuting to work or doing personal errands? Convenience. (0000002) Convenience. Avoid traffic. (0000004) Parking avoidance. Metro to airport on weekends occasionally. (0000005) Not having to drive, convenience. Patience with the ride. (0000007) Traffic, parking, time (0000008) No traffic. (0000009) Share 1 car in household. (0000010) Parking. (0000011) Parking/gas/avoids both parking & traffic. (0000012) Convenient. (0000013) Avoids traffic. (0000014) Convenient. (0000015) Timeliness/predictable. (0000017) Parking problems eliminated, gas saved. (0000019) Nice to not have to drive. (0000021) No car maintenance, no gas. (0000022) Saves gas. (0000023) Traffic avoidance. (0000025) Avoids traffic. (0000026) Avoids traffic. (0000027) Convenient. (0000028) Being around other people. (0000029) Avoid traffic & parking hassles. (0000030) Metro efficient. (0000033) No DWI. (0000035) No parking. (0000036) Parking. (0000037) Convenience with walking to errands - everything is close. (0000038)

Too many cars on road. (0000039) Saves gas. (0000041)


Q10. Do you recall seeing or hearing any informational messages recently for transportation or transportation services in Arlington County?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Yes

17 41%

7 37%

10 45%

No

24 59%

12 63%

12 55%


Q11. If yes, what did those messages say?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 17 7

(A) 10 (B)

Bicycling

5 29%

2 29%

3 30%

Bus or train, Metrobus

4 24%

3 43%

1 10%

Arlington Transit

4 24%

1 14%

3 30%

Car-free Diet

3 18%

1 14%

2 20%

Carpool, vanpool, rideshare

2 12%

1 14%

1 10%

Carpool or vanpool info available

1 6%

1 14%

0 0%

(continued)


Q11. If yes, what did those messages say? (continued)

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 17 7

(A) 10 (B)

Map(s) / bike map / walking map

1 6%

0 0%

1 10%

Other: specify

9 53%

5 71%

4 40%

Don't know/Don't remember/Unsure

1 6%

0 0%

1 10%


(Q11 - other) If yes, what did those messages say? Traffic alerts (from VDOT?) (0000003) Ways to transport in area. Bikes, buses. (0000006) ART bus, Metro, Ballston Station, Adopt a Stop. (0000007) CaBi. (0000011) Gas taxes (state); transportation funding; sales tax increases. (0000013) Radio ads - general. (0000023) Capital BikeShare. (0000027) Transportation services, got email from Arlington County. (0000038) Logos, use public transportation. (0000039)


Q12. Have you heard or seen anything that mentions the statements "Arlington's Car-Free Diet", "Car-Free Trip", or "What's Your One"?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Yes

12 29%

5 26%

7 32%

Precoded from Q11

3 7%

1 5%

2 9%

Yes, recognized aided

9 22%

4 21%

5 23%

No

29 71%

14 74%

15 68%


Q13. Where did you learn about the Car-Free Diet?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 12 5

(A) 7

(B)

Advertisement

3 25%

2 40%

1 14%

Word of mouth

2 17%

0 0%

2 29%

Brochure

2 17%

1 20%

1 14%

TV, radio media

1 8%

1 20%

0 0%

Other Web site: specify

1 8%

0 0%

1 14%

Other: specify

5 42%

1 20%

4 57%

Don't know / Don't remember

2 17%

1 20%

1 14%


(Q13 - Other web site) Where did you learn about the Car-Free Diet? Unsure. (0000027)


(Q13 - Other) Where did you learn about the Car-Free Diet? Kiosk in lobby of 800 Glebe. (0000011) Work brochures and special event. (0000019) Tenant meeting. (0000021) Metro signs. (0000037) Clarendon Alliance. (0000038)


Q14. After seeing or hearing informational messages regarding Arlington County's Car-Free Diet, did you take any action to learn more about travel options or to change how you travel?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 12 5

(A) 7

(B)

Yes

2 17%

0 0%

2 29%

No

10 83%

5 100%

5 71%


Q15. If yes, what actions did you take?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 2 0

(A) 2

(B)

Sought more travel information from Internet

1 50%

0 0%

1 50%

Other action: specify

1 50%

0 0%

1 50%


(Q15 - other). If yes, what actions did you take? More conscious. (0000038)


Q16. Have you ever visited the website carfreediet.com?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 12 5

(A) 7

(B)

Yes

3 25%

0 0%

3 43%

No

8 67%

4 80%

4 57%

Unsure

1 8%

1 20%

0 0%


Q17. On a scale of 1 to 5, how useful would you say the carfreediet.com website was to you?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 4 1

(A) 3

(B)

2

1 25%

0 0%

1 33%

3

1 25%

0 0%

1 33%

4

1 25%

0 0%

1 33%

Unsure

1 25%

1 100%

0 0%

Mean

3.0

0.0

3.0


Q18. When you visited carfreediet.com, what information were you looking for?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 3 0

(A) 3

(B)

Other: specify

3 100%

0 0%

3 100%


(Q18 - other) When you visited carfreediet.com, what information were you looking for? Client's video work (she's a realtor & her client was producing a video for the Car-Free Diet campaign). Note: video wasn't online yet. (0000024) None. (0000031) Updates. (0000038)


Q19. Do you recall seeing or hearing advertisements for the Car-Free Diet?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Yes

10 24%

4 21%

6 27%

No

31 76%

15 79%

16 73%


(Q20 verbatim). If yes, what was the message of those advertisements? Don't remember. (0000006) Leave your car at home when you can. (0000011) Arlington wants to help global environment. (0000016) Help eliminate congestion & eliminate / lower carbon footprint. (0000017) Try to use other transport than car. (0000019) Reduce pollution and traffic. (0000021) And other ways of getting around than car. (0000027) Videos on website. (0000031) Don't know. (0000037) Don't remember. (0000038)


Q21. Do you recall seeing these advertisements before today?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Yes

9 22%

5 26%

4 18%

No

31 76%

14 74%

17 77%

Don't know / Unsure

1 2%

0 0%

1 5%


(Q22 - verbatim) From seeing these ads, what do you think the Car-Free Diet is? Save the earth. (0000001) Public transit - transportation - Metro. (0000002) More things walkable accessible by bus or Metro. I think there are bike routes (CaBi). (0000003) Have to think about but obviously trying to get you to take transit. (0000004) If you can get one car trip out, it's better. Stress free. (0000005) Alternative ways than using your car. (0000006) Using ART, Metro. (0000007) Emphasizing reduced use of personal. (0000008) Honestly don't know. Use Metro instead of car. It promotes Metro. (0000009) Similar to Zipcar. (0000010) Going point A to point B without a car. (0000011) Promote public transportation. (0000012) Not using your car & trying to walk or use mass transportation. (0000013) Share a car, visit the website, participate in program, save energy & environment. (0000014) Don't drive your car. Metro, bike, walking, bus - environmental, safety. Not sure "what's your one" means. It's clever. (0000015) More creative than before. I am car free. (0000016) There are other benefits in addition to above, easy, lower stress, cost efficient. (0000017) Unsure - riding Metro makes you skinnier? (0000018) Try to use other transport than car. (0000019) Using Metro to get to where you need to go for work or personal matters. (0000020) Trying to make it seem more convenient than having to drive. (0000021) Advocate public transportation, getting rid of one person cars. (0000022) What you do to not drive your car. (0000023) Confused - not sure "What's my one" is. (0000024) Confused - will pick me up @ the Metro? Thought it was carpool. (0000025) Unsure. (0000026) And other ways of getting around than car. (0000027) Taking the Metro. (0000028)

Something with public transportation. (0000029) Convince people - cut down by one trip, saves hassle & environmental friendly. (0000030) Not just for getting to. (0000031) You don't have to have a car if you live here. (0000032) Take the Metro. (0000033) Incentive not to drive. (0000034) Public transportation is a joy, could be cheaper. (0000035) Get you walking or on the bus. (0000036) There's more than one way to get around without a car. (0000037) Have them at the bank. (0000038) Trying to find another way to get around. (0000039) Don't know. (0000040) Coming into work without driving your car because you do with less when you are on a diet. (0000041)


Q23. From seeing these ads, what do you think the Car-Free Diet is?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Means one has to be 100% car free

1 2%

0 0%

1 5%

Means one should take the majority of their trips by a mode other than their personal vehicle

5 12%

1 5%

4 18%

Means one should minimize the number of trips taken in a personal vehicle

18 44%

6 32%

12 55%

Means one should attempt to take one or more trips by a mode other than a personal vehicle

12 29%

8 42%

4 18%

Other: Specify

5 12%

4 21%

1 5%


(Q23 - other) From seeing these ads, what do you think the Car-Free Diet is? Means one has to be 100% car free diet as opposed to car lite. (0000004) Limited use of the car b/c it's a diet. (0000007) Kind of because "free". (0000008) Zipcar available for rent. (0000010) Multi-tiered start with one then increase. (0000036)


Q24. Do you think these ads are geared towards:

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

People who live and work in Arlington County

24 59%

11 58%

13 59%

People who live in Arlington County but work elsewhere

17 41%

9 47%

8 36%

People who work in Arlington County but live elsewhere

10 24%

5 26%

5 23%

Other: specify

11 27%

9 47%

2 9%


(Q24 - other) Do you think these ads are geared towards: Both but geared more to everyone in Arlington Cty. (0000002) Grocery guy - resident. Others - younger. (0000003) City dwellers. (0000004) Independent of residence either workers or residents could participate. (0000005) Outside as well. (0000006) Assume it's for both - anyone can take Metro or bus. (0000007) Work for either/or. Universal for Metro area. (0000008) Anybody (0000010) All, regardless of whether you live here or not. (0000011) Everyone. (0000019) Either. (0000032) Anybody. (0000041)


Q25. On a scale of 1 to 5, how appealing would you say these advertisements are to you?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

1 - Not at all appealing

3 7%

3 16%

0 0%

2

2 5%

1 5%

1 5%

3

9 22%

4 21%

5 23%

4

24 59%

9 47%

15 68%

5 - Very appealing

2 5%

1 5%

1 5%

No response

1 2%

1 5%

0 0%

Mean

3.5

3.2

3.7


(Q26a - verbatim) What specifically do you find unappealing about these advertisements? Never been a Metro or transit taker. No reason off putting. (0000001) Don't jump out at me. Not unappealing. (0000004) Message long and complex. Didn't understand at first. Public service announcement. (0000005) More for people who don't have a car - and live in the city and have travel alternatives. (0000014) Just bland, not attention grabbing. (0000029)


(Q26b - verbatim) What specifically do you find appealing about these advertisements? There are many different ways you can use transit. Everyone is happy. (0000002) People all white. Colors, nice weather, specific references to fairness. (0000003) Everyone happy. No reason unappealing to non-residents. No one would be disgruntled. (0000010) Imagery is local - that's good. Farmer's Market, etc. (0000011) Likes girl - looks genuine. Lettuce ad not appealing. (0000013) Pretty girl. (0000015) Well done - attention grabbing - "car free trip". (0000016) Think about where you can use public transpo. (0000017) Liked the one about saving lettuce. (0000018) Background, scenery, related faces because they didn't drive. (0000019) Happy faces. (0000020) Color, fact that they are real life people doing real life things. (0000021) Clean, crisp, don't have to think too hard. (0000022) Pictures of Arlington County. (0000023) Good message, appropriate. (0000024) Likes the slogan. (0000025) Targets my demographic & active living in Arlington. (0000027) General idea, nice pictures. (0000028) Everyone looks happy. It's a pretty day. (0000031) Appeals to people who work here or are students. (0000033) You can relate to these people. They are having a good time. Messages make sense. (0000035) Aesthetically images great but dampen words. (0000036) Like the concept of being car free. (0000037) Positive energy, big smiles, nice picture. (0000039) Personally don't like driving. Like to read on Metro. Faster with no traffic. (0000040) Friendly faces, easy message to understand. (0000041)


Q27. Is the Car-Free Diet something that you feel you could participate in?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Yes

33 80%

15 79%

18 82%

No

8 20%

4 21%

4 18%


Q28. If no, why not?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 8 4

(A) 4

(B)

Live too far away to commute on public transit

3 38%

2 50%

1 25%

Residence is not convenient to public transit

3 38%

2 50%

1 25%

Don't have a regular job schedule

1 13%

1 25%

0 0%

Have never considered public transit

1 13%

1 25%

0 0%

Other

6 75%

2 50%

4 100%


(Q28 - other) If no, why not? Have family. (0000003) Parking problems. No time to plan mass transit. (0000020) Availability & time schedule dependent. (0000025) Need quick transportation - have numerous meetings outside of the county. (0000036) Too many legs (modes) for my commute. Would take over an hour. (0000039) More expensive to use public transit. (0000041)


Q29a. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Social media

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

1 - Not at all preferred

10 24%

7 37%

3 14%

2

4 10%

2 11%

2 9%

3

5 12%

0 0%

5 23%

4

9 22%

6 32%

3 14%

5 - Most preferred

13 32%

4 21%

9 41%

Mean

3.3

2.9

3.6


Q29b. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: YouTube

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 40 18

(A) 22 (B)


11 28%

5 28%

6 27%

2

11 28%

4 22%

7 32%

3

9 23%

4 22%

5 23%

4

3 8%

1 6%

2 9%

5 - Most preferred

6 15%

4 22%

2 9%

Mean

2.6

2.7

2.4


Q29c. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Websites (other than social media or YouTube)

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)


3 7%

2 11%

1 5%

2

1 2%

0 0%

1 5%

3

11 27%

7 37%

4 18%

4

14 34%

4 21%

10 45%

5 - Most preferred

12 29%

6 32%

6 27%

Mean

3.8

3.6

3.9


Q29d. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Posters in metro stations and bus stops

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 40 19

(A) 21 (B)


3 8%

1 5%

2 10%

2

4 10%

3 16%

1 5%

3

10 25%

3 16%

7 33%

4

7 18%

4 21%

3 14%

5 - Most preferred

16 40%

8 42%

8 38%

Mean

3.7

3.8

3.7


Q29e. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Brochures at information kiosks

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 40 18

(A) 22 (B)


9 23%

3 17%

6 27%

2

9 23%

6 33%

3 14%

3

12 30%

5 28%

7 32%

4

8 20%

2 11%

6 27%

5 - Most preferred

2 5%

2 11%

0 0%

Mean

2.6

2.7

2.6


Q29f. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Posters and advertisements at my place of work

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)


7 17%

2 11%

5 23%

2

6 15%

1 5%

5 23%

3

9 22%

7 37%

2 9%

4

14 34%

7 37%

7 32%

5 - Most preferred

5 12%

2 11%

3 14%

Mean

3.1

3.3

2.9


Q29g. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Posters and advertisements at the building where I live

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 39 18

(A) 21 (B)


12 31%

6 33%

6 29%

2

2 5%

1 6%

1 5%

3

13 33%

4 22%

9 43%

4

8 21%

6 33%

2 10%

5 - Most preferred

4 10%

1 6%

3 14%

Mean

2.7

2.7

2.8


Q29h. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Mailings to home or office

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 40 18

(A) 22 (B)


18 45%

10 56%

8 36%

2

10 25%

4 22%

6 27%

3

6 15%

1 6%

5 23%

4

3 8%

2 11%

1 5%

5 - Most preferred

3 8%

1 6%

2 9%

Mean

2.1

1.9

2.2


Q29i. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Radio

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)


1 2%

0 0%

1 5%

2

5 12%

2 11%

3 14%

3

8 20%

4 21%

4 18%

4

15 37%

7 37%

8 36%

5 - Most preferred

12 29%

6 32%

6 27%

Mean

3.8

3.9

3.7


Q29j. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Television

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)


6 15%

1 5%

5 23%

2

5 12%

2 11%

3 14%

3

6 15%

3 16%

3 14%

4

16 39%

8 42%

8 36%

5 - Most preferred

8 20%

5 26%

3 14%

Mean

3.4

3.7

3.0


Q29k. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Ads in local publications

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)


5 12%

3 16%

2 9%

2

6 15%

3 16%

3 14%

3

13 32%

6 32%

7 32%

4

13 32%

6 32%

7 32%

5 - Most preferred

4 10%

1 5%

3 14%

Mean

3.1

2.9

3.3


Q29l. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Communication at special events

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)


7 17%

4 21%

3 14%

2

5 12%

2 11%

3 14%

3

13 32%

7 37%

6 27%

4

9 22%

3 16%

6 27%

5 - Most preferred

7 17%

3 16%

4 18%

Mean

3.1

2.9

3.2


Q29m. In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Other

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 7 5

(A) 2

(B)


1 14%

1 20%

0 0%

4

1 14%

1 20%

0 0%

5 - Most preferred

5 71%

3 60%

2 100%

Mean

4.3

4.0

5.0


(Q29m - verbatim) In general, what is the most effective method for Arlington County to communicate to you about transportation options to and around the County: Other Word of mouth. (0000005) Email. (0000011) Word of mouth. (0000018) Streets (signs). (0000023) Billboards signs (5), flyers (1). (0000028) Emails. (0000041)


D2. In what year were you born?

Intercept Location

—————————————————————————————————

Total

———————————————

800 Glebe Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

20 - 29

16 39%

4 21%

12 55%

30 - 39

8 20%

5 26%

3 14%

40 - 49

7 17%

2 11%

5 23%

50 & older

10 24%

8 42%

2 9%

Mean

38

43

33


D3. Please stop me when I reach the category that best represents your household's total annual income. Is it ...

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Less than $20,000

1 2%

0 0%

1 5%

$20,000 - $39,999

1 2%

0 0%

1 5%

$40,000 - $69,999

15 37%

7 37%

8 36%

$70,000 - $99,999

5 12%

2 11%

3 14%

$100,000 or more

17 41%

8 42%

9 41%

Don't know / Refused

2 5%

2 11%

0 0%

Mean

$85

89

82

(In dollars X 1,000)


D4. Gender

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Male

23 56%

12 63%

11 50%

Female

18 44%

7 37%

11 50%


D5. Race

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

White

25 61%

10 53%

15 68%

Black, African-American

8 20%

4 21%

4 18%

Asian

3 7%

2 11%

1 5%

Hispanic

2 5%

1 5%

1 5%

American Indian or Alaska Native

2 5%

1 5%

1 5%

Other

1 2%

1 5%

0 0%


Would you be interested in possibly participating on such a panel?

Total

———————————————

Intercept Location

————————————————————————————————— 800 Glebe

Road

———————————————


——————————————— Base 41 19

(A) 22 (B)

Yes

18 44%

8 42%

10 45%

No

23 56%

11 58%

12 55%

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