Tony EmersonManaging Director Worldwide Media & Entertainment

Source Cisco Zettabyte Era Whitepaper

From mass marketing to targeted, social marketing

“We are not innovating, we are slow to adapt, and our costs are too high –

if we don’t change this quickly, we won’t be able to compete.“

CEO of a leading European media company

Search and Social

Media Providers

have displaced

television as the biggest

sellers of advertising.

“Top 30 Global Media Owners 2017”

Zenith Optimedia, Bloomberg

The ultimate goal is to

provision relevant,

personalized, engaging

content experiences

adapted to the

situation in which they

are consumed

Personal MediaCreating personalized content experiences

through explicit and implicit personalization

leveraging Advanced Analytics and Artificial

Intelligence - “My Media”

Immersive MediaCreating new content experiences

on new devices

Mass MediaMedia companies are defined by their ability

to reach large audiences with the same

content

AI-based Media Indexing

API economy

Ambient Intelligence

Audience Analytics

Virtual Assistants Robot Journalism

Virtual Reality

Mixed Reality

Augmented Reality

Natural User

Interfaces

(Voice, Bots,

Gestures, …)

Ultra High

Definition

Real-time Digital Marketing

Online MediaHigh

Definition

Broadcasting

Music

Publishing

Print

PublishingTV and Film

Production

Where is the media

industry going?

• Automatically create all of the metadata (spoken text, written text, faces,

places, shots, objects etc) for any video, including from their archives

• Produce dynamic advertisements so that the content of the program for has

increased viewer relevance, value, and response

• Collaboratively upload & edit videos in real-time and through the Cloud to

speed up time to air for new stories

• Dynamically change content in response to audiences reaction – Remember

“Choose Your Own Adventure” novels? - Or Add Interactive Elements.

• Create automated summaries or highlight reels of video content based on

scene detection, specific people, and motion within the video

https://www.microsoft.com/en-us/research/blog/microsoft-researchers-achieve-new-conversational-speech-recognition-milestone/

Value added Partners

Streaming /

CDNContent

ProtectionProcessingIngest

Azure Media Services

PlayerAI

(Artificial Intelligence)

Video Indexer

Cognitive Services Labs

Video AI is the key to solving these challenges….

Improve Content Discoverability

Increase Content Value

Personalize the Viewing Experience

Uncover Hidden Content Insights

Reduce Manual Labor

Increase Revenue / Drive Viewing Targeted Advertising

Predictive modeling & recommendations

UFA is creating an archive for future business

The vision is to completely move the entire

production process – from filming to playout

– to the cloud”

— Ernst Feiler,Director of Technology, UFA

‟

A robust, scalable cloud platform, and

expansive ecosystemLeadership in audiovisual content

creation solutions

Louis Hernandez, Jr.Chairman and CEO,

Avid

At Avid Connect on April 22, 2017, Avid and

Microsoft announced that Microsoft Azure

is the preferred cloud platform for Avid’s future

Software-as-a-Service offerings.

“Our competitive evaluations of the leading

cloud providers showed that Microsoft Azure

is the most open, trusted and global cloud

platform that also enables true hybrid-cloud

computing — which we believe is very

important to media enterprises.”

“With Avid’s unique platform approach and

its extensive domain knowledge, combined

with our own powerful Azure cloud platform,

we believe that this unique alliance is well-

positioned to lead the media industry into

the cloud.”

Scott GuthrieEVP Cloud and Enterprise Group,

Microsoft

Intelligent Streaming

議会中継

AI (Artificial Intelligence)

https://blogs.technet.microsoft.com/mpn_japan/2017/11/13/ai-for-media/

Fuji TV reaches younger audiences online

We selected Microsoft Azure for the future

of our live streaming offerings because of its

stability, expandability, easy operation,

committed support teams and passionate

field staff.”

— Fuji TV,NAB Show 2015

‟

Video Indexer

Cognitive Services Labs

Custom Custom Custom Custom Custom

Hyperlapseスタビライザーとタイムラプス

Video summarizationハイライトシーンによるサマリービデオの自動作成

Face Redaction特定の人の顔にぼかしを入れる

Azure Media Services

Auto Face & Object

Tagging/ Live Captioning

+

Live Translation

Cognitive

ServicesCustom

AI Models

Custom Services

Bring your Own Data

Flexibility

vi.microsoft.com