Interactive Video for Training: Secrets of Success
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Interactive Video for Training Secrets of Success Follow along! goo.gl/qZNYkl Ty Marbut [email protected] Cass Sapir [email protected]
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Interactive Video for Training: Secrets of Success Presented at #DevLearn2014 Ty Marbut and Cass Sapir
Transcript of Interactive Video for Training: Secrets of Success
In Search ofOnline Video Pedagogy
Educational Video
Interactive Video
How do most people perceive training?
Perception
Perception
Reality
Training
= Success
Video ???!!!
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Foundations for Success
“Memory is attention in the past tense.”
-Daniel Goleman
OutIn
Memory:Foundations for Success
RetrievalEncoding
Memory:Foundations for Success
Metaphor:Language Processing
Broca’s Area:
Language Production
Wernicke’s Area:
Language Reception
Side view of left hemisphere:
RetrievalEncoding
Two Fundamentally Different Processes
How We Encode
Encoding
“Bandwidth”
How We Encode
EncodingMy eLearning Project
Fact 1: Make sure you remember this.
Fact 2: This one’s important.
Fact 3: This is mostly an opinion.
Fact 4: This one is relevant.
Fact 5: Something something uuuhh...
How We Encode
EncodingMy eLearning Project
Fact 1: Make sure you remember this.
Fact 2: This one’s important.
Fact 3: This is mostly an opinion.
Fact 4: This one is relevant.
Fact 5: Something something uuuhh...
Next
How We Encode
EncodingMy eLearning Project
Fact 1: Make sure you remember this.
Fact 2: This one’s important.
Fact 3: This is mostly an opinion.
Fact 4: This one is relevant.
Fact 5: Something something uuuhh...
Next
How We Encode
EncodingMy eLearning Project
Fact 1: Make sure you remember this.
Fact 2: This one’s important.
Fact 3: This is mostly an opinion.
Fact 4: This one is relevant.
Fact 5: Something something uuuhh...
Next
Fact 4 said:
A. Make sure you remember this
B. This one’s important
C. Something Something uuhhh
D. This is mostly opinion
How We Encode
EncodingTEXT TEXT TEXT TEXT TEXT XT TEXT TEXT TEXT TEXT TETEXT TEXT TEXT TEXT TEXT XT TEXT TEXT TEXT TEXT TETEXT TEXT TEXT TEXT TEXT XT TEXT TEXT TEXT TEXT TE
How We Encode
EncodingTEXT TEXT TEXT TEXT TEXT XT TEXT TEXT TEXT TEXT TETEXT TEXT TEXT TEXT TEXT XT TEXT TEXT TEXT TEXT TETEXT TEXT TEXT TEXT TEXT XT TEXT TEXT TEXT TEXT TE
My eLearning Project
Fact 1: Make sure you remember this.
Fact 2: This one’s important.
Fact 3: This is mostly an opinion.
Fact 4: This one is relevant.
Fact 5: Something something uuuhh... Next
How We Encode
EncodingTEXT TEXT TEXT TEXT TEXT XT TEXT TEXT TEXT TEXT TETEXT TEXT TEXT TEXT TEXT XT TEXT TEXT TEXT TEXT TETEXT TEXT TEXT TEXT TEXT XT TEXT TEXT TEXT TEXT TE
My eLearning Project
Fact 1: Make sure you remember this.
Fact 2: This one’s important.
Fact 3: This is mostly an opinion.
Fact 4: This one is relevant.
Fact 5: Something something uuuhh... Next
Video as an Encoding Medium
Encoding
“Bandwidth”
Video as an Encoding Medium
Encoding Bandwidth of Video:
● Multi-sensory immersion● Suspension of disbelief● Emotional engagement● Body language and voice
Video as an Encoding Medium
Encoding Bandwidth of Video:
● Multi-sensory immersion● Suspension of disbelief● Emotional engagement● Body language and voice
Dr. Nalini Ambady
RetrievalEncoding
Two Fundamentally Different Processes
Harnessing the Power of Retrieval
RetrievalHow do you study for the big exam?
Harnessing the Power of Retrieval
RetrievalHow do you study for the big exam?
CRAM!
Harnessing the Power of Retrieval
RetrievalHow do you study for the big exam?
CRAM!Dr. Henry RoedigerUniv. Washington St. Louis
Harnessing the Power of Retrieval
RetrievalHow do you study for the big game?
Harnessing the Power of Retrieval
RetrievalForgetting:Friend or Foe?
Harnessing the Power of Retrieval
RetrievalForgetting is an adaptive process designed to prune
your memory and make future searches easier.
Forgetting is SEOfor your brain.
RetrievalEncoding
Two Fundamentally Different Processes
Two Fundamentally Different Processes
Pluto is a:
A. Planet
B. Comet
C. Dwarf Planet
D. Moon
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Interaction Strategyfor Video
Three Core Types of Interaction1. Quiz2. Links3. Chapters (Sidebar)
Quiz
Live Link (1:53)
Link
How do you Create an Interactive Video?
Link
Quiz (Adaptive Quizzing)
Live Link
Link
Quiz (Series Linkage)
Live Link (0:21)
Quiz (Rich Feedback)
Live Link (1:18)
Link
Quiz (Rich Feedback)
Live Link (4:16)
Link
Link (Supplementary Info)
Link (File Download)
Chapters
Live Link (1:18)
Link
Interactive Video Strategy
1.2.
3.
Stop Thinking about 1 Video. Start Thinking about 1000.
Live Link
Link
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Let Video Analytics Be Your Guide
Track These Video Metrics
Compliance:
● % of viewers who submitted answers to formative assessments
● % who watched each section of the video (each chapter)
● Total view time - including dwell time.
Track These Video Metrics
Performance Support:
● Most popular chapters in the video● Most popular links to supplementary
information.
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Video is Most EfficientTraining Asset
Cheap to Produce:
● If you are “Going Big” - Building a studio is much cheaper that you think.
● Abundance of TV and Video Production Talent
Video is Most EfficientTraining Asset
Video is Most EfficientTraining Asset
Cheap to Produce:
● “Going Small” is equally effective.● Shooting on an iPhone, the quality
is amazing.
Equipment
Production Value
High production value can be counter-productive!
Now matter how...
Just get started with video tomorrow.
Questions?
● Greenscreen A-roll
● Location A-roll
● Live action depiction
● Dramatic sequence/dialog
● Content B-roll
● Artistic B-roll
● Narrative Interview
● Talkshow Interview
● Screencast
● CGI/Animation
● Still computer graphics
● Hand animation/whiteboard
● Photo Montage
● Fly-on-the-wall/candid
● Timelapse
● Stills
● Event Videography
● Panel discussion/archive
Modalities of Footagefor Teaching
