Artez Interactive - Top five reasons for nonprofits to still use direct mail
Interactive Dm - Direct mail
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Transcript of Interactive Dm - Direct mail
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Don’t rely on guesswork…
Know your clients!
What is interactive mail
Interactive mail can deliver real-time results from a DM campaign, with accurate and instant feedback on campaign performance while at the same time building a database generating warm & qualified leads with your prospects needs and preferences.
Interactivemail give you a better return on a DM campaign for your marketing spend
Benefits
Higher ROIInteractive Mail enables you to integrate sales & marketing communications to achieve greater ROI.
Greater Customer Insight By analysing what messages customers respond to you can gain a greater understanding of what customers want and need.
Enhanced Data Collection By using secure, unique, personalised websites, this enables you to gather data about each individual customer.
Targeted Messaging You can utilise what you learn about your customer to create specialised mail pieces and websites with relevant messages for each customer.
Real time Results Tracking This will allow the sales team to follow up on any leads from the Interactive Mail campaign. It also allows for a thorough market analysis of which messages customers respond to and vice versa. This ensures that each time a new campaign is launched, it is refined and tailored to the customers to allow for continued and ongoing success with Interactive Mail.
Applications
Generate warm qualified sales leads, direct to sales team or call centre in real time
Cross sell other products and services to existing clients
Generate foot fall at an upcoming event/conference
Survey your customers
Create permission based email and sms databases
How it works
Mail Piece
www.Keithfitzgerald.interactimail.ie/
Personalised Web Page with Survey
Personalised Web Page
Generic Web Page
Real Time Alerts
Enda Casey just responded to your campaign 086 123 4567 call him now he is waiting for your call.
Steve Salesperson,
Name: Enda Casey,
Position Decision maker
Email: [email protected]
Mobile 086 123 4567
Full Report of Survey
Client Dashboard
The Dashboard gives you real time information about your campaign, who has
visited, when, survey results everything you need to know at your fingertips
Real Time Reporting
The information can be displayed as line, bar or pie charts to aid any analysis on
your campaign.
Sample Data Capture
Every single visit is recorded and all activity of this prospect is captured, creating
an updated database.
Thank You.