Interactive Content Formats/Platforms (Seth Lieberman)
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PRESENTED BY #C2C14 How to Increase Engagement and Drive Conversions with Interactive Content Presented by: Seth Lieberman, CEO SnapApp
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Transcript of Interactive Content Formats/Platforms (Seth Lieberman)
PRESENTED BY!
#C2C14!
How to Increase Engagement and Drive Conversions with Interactive Content!
Presented by:!Seth Lieberman, CEO SnapApp!
!
#C2C14!
About SnapApp!
Software That Eliminates Developers from Marketing !
More Value For !The Marketer!More Value For !
The Audience!
#C2C14!
About DDI!
Talent That’s Ready for Business!
• Talent Acquisition!• Leadership
Development!• Succession
Management!
#C2C14!
Why Interactive Content- !Reciprocal Value!
Deepen!Relationships!
Drive!Repeat Traffic!
Increase!Engagement!
Welcome!Back!!
• The act of interacting with content enriches the user & content provider!• The exchange of information results in tailored experiences!
#C2C14!
Internal Metrics!
§ 550% Increase in email open rates!§ 1,724% Increase in click through rate!
Eloqua Global Benchmarks!
§ 375% above benchmark open rate!§ 720% above benchmark click through rate!
The ROI of Interactive!
#C2C14!
1. Engage the Audience!
CTA: Diagnosis!
#C2C14!
2. Drive Marketing Outcome!
Lead Generation!
#C2C14!
3. Deliver Value!
Results!
#C2C14!
§ Seth Lieberman!§ SnapApp.com!§ email: [email protected]!§ twitter: @SethWLieberman!§ phone: 617-923-0000!
Conclusion!
