Interactive Advertising

Hallie Fagan

Computer Literacy

Spring 2006

Computer Advertising: Two Ways

The use of multimedia in advertising and promoting products

The utilization of the Internet

MultimediaInteraction is one of the major advantages

of multimedia.Different applications of multimedia are

used everywhere from a desktop presentation in a small travel agency to amazing multimedia exhibitions on computer shows.

Many applications do not require sophisticated computer literacy.

Multimedia

Animation, computer graphics, sound , and video make computer presentations attracting to all people.

Demo floppies and CD-ROMs are often used to promote different types of products and services.

Multimedia

In most cases potential customer does not just observe the action like it works with TV commercials.

He or she gets a respond from the computer, has a choice what to look for, when to start and to finish.

It’s new, it’s interesting, it’s attractive, and therefore such advertising works.

Advantages of Multimedia

Interaction is one of the major advantages of multimedia

Considerably low cost Demo CDs and floppies are inexpensive More and more companies are using demo CDs

as their free catalogs that they ship to their customers

These catalogs are user friendly and easy to use, so it takes only a few minutes to find what you’re looking for

Internet Advertising

World Wide Web reaches millions of people

Advertising on the web used to be difficult because of the people who used the Internet.

Most were anti-business people who cared about computers and the Internet that could not be bought, sold, or "infected" by different types of advertising.

Advertising on Web

The Internet has become the fastest growing advertising medium

Millions of different audiences to reach on Websites

Number of advertiser sites on the Internet World Wide Web is fifty times greater than it was two years ago.

Who advertises on Net?

All the companies that can see the necessity in advertising and promoting their products

It’s hard to find one company that doesn’t have a website or online ad

Who are their audiences?

ANYONE who..Has access to the Internet There is basically no limit in the age, race,

education, or income

Internet Advertising is separated into two categories

Company owned Web sites

Use of popular Web sites

Which is Best?

To have both is BEST

If one company doesn’t have a web ad or page, they are behind every other company

Common Web Ads

Banner ads on popular Web sites.

Electronic magazines and publications

Online MagsOnline Mags

We can read many magazines on the We can read many magazines on the net free of charge. net free of charge.

There is no reason to subscribe for There is no reason to subscribe for themthem

Only way for the magazines to Only way for the magazines to survive is to sell space on their Web survive is to sell space on their Web sites for advertising. sites for advertising.

60% of mags are ADVERTISING60% of mags are ADVERTISING

Online Catalogs & ClassifiedsOnline Catalogs & Classifieds

Have become very attractive for Have become very attractive for many businesses that are doing retail many businesses that are doing retail sales. sales.

Classified Ads are very attractive: Classified Ads are very attractive: everyday one can get a fresh everyday one can get a fresh information about what’s on sale and information about what’s on sale and where to buy it. where to buy it.

Advantages of Online AdvertisingAdvantages of Online Advertising

INTERACTIONINTERACTION GamesGames Free OffersFree Offers ClicksClicks

Costs of Online AdsCosts of Online Ads

VERY EXPENSIVEVERY EXPENSIVE Why? Why? HUGE AudienceHUGE Audience Interactive AspectInteractive Aspect There 24 hours a day, 365 days a There 24 hours a day, 365 days a

yearyear FeedbackFeedback

Things to Consider…Things to Consider…

1.1. How much is it going to cost ? How much is it going to cost ?

2.2. Where should the company Where should the company products be advertised and products be advertised and promoted ? promoted ?

3.3. How cost effective would it be ? How cost effective would it be ?

4.4. How can we make sure that the How can we make sure that the advertising works? advertising works?

Negatives of Online Negatives of Online AdvertisingAdvertising

Annoying PromotionsAnnoying Promotions Constant Pop-UpsConstant Pop-Ups Junk E-mailJunk E-mail

InformationInformation

Most of the info used for this Most of the info used for this presentation is from: presentation is from:

Illinois Institute of TechnologyIllinois Institute of Technology Department of Computer Department of Computer

Science and Applied Science and Applied Mathematics Mathematics

COMPUTERS AND COMPUTERS AND ADVERTISINGADVERTISING

Future Of Online Future Of Online AdvertisingAdvertising

Computers will be cheaperComputers will be cheaper Access to the Internet is freely Access to the Internet is freely

availableavailable Modern technology makes the Internet Modern technology makes the Internet

fast, interactive, and attractive. fast, interactive, and attractive. People will interact with advertising People will interact with advertising

where they used to watch it. where they used to watch it. Advertising will not disappear. It will Advertising will not disappear. It will

change its forms, it will be more and change its forms, it will be more and more interactive. more interactive.