INTERACT: Use Social Media to Organically Grow Your Web Presence
-
Upload
spry-digital-llc -
Category
Technology
-
view
471 -
download
1
description
Transcript of INTERACT: Use Social Media to Organically Grow Your Web Presence
![Page 1: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/1.jpg)
INTERACT Use Social Media to
Organically Grow Your Web Presence
![Page 2: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/2.jpg)
INTERACT TODAY!• Check in at RAC• #INTERACTsocialmedia• @sprydigital and
@saburkett• Real-time Sharing
![Page 3: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/3.jpg)
INTERACT to increase visibility• Brand and Plan• Build an Audience• Engage your Audience• Stay Relevant to Retain
Audience
![Page 4: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/4.jpg)
BRAND and PLAN• Extend your Brand• Subset of
Marketing/Communication Plan
• Ties to PR Plan• Who – What – When –
Where - How
![Page 5: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/5.jpg)
BRAND and PLAN• Logo/Image on SM Site• Updated/relevant profile• Good Name; easy to
remember!• Make it easy for people
to connect with you!
![Page 6: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/6.jpg)
![Page 7: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/7.jpg)
![Page 8: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/8.jpg)
WHO are you trying to reach?
• Understanding Your Customer• Demographics• Who are you trying to
attract?• What is their interaction
with Social Media?
![Page 9: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/9.jpg)
![Page 10: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/10.jpg)
![Page 11: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/11.jpg)
What you want to communicate
• Educating community on local artist
• Discussions on the theater process
• Sharing interesting work going on throughout the country
• Selling should not be primary purpose
![Page 12: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/12.jpg)
WHEN you will engage• Frequently is best• Once or twice a day• Not just M-F; Saturday
and Sunday very popular!• ReTweet or Share as long
as relevant• Don’t do all at once
![Page 13: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/13.jpg)
WHERE to engage• Twitter and Facebook is
our focus today!• Destinations –
Foursquare, Yelp• LinkedIn for Donors and
Board Members!
![Page 14: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/14.jpg)
![Page 15: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/15.jpg)
![Page 16: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/16.jpg)
HOW to Engage• Use the right tools!• Smart Phones make it
easier to stay engaged• Link Twitter and
Facebook so that one updates the other
• HootSuite allows scheduled updates
![Page 17: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/17.jpg)
![Page 18: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/18.jpg)
Build an Audience• Call to Action on Website• Signatures and Newsletters• Business Cards• Give them reasons to
follow• Offer Incentives• Get Board and Staff
involved
![Page 19: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/19.jpg)
![Page 20: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/20.jpg)
![Page 21: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/21.jpg)
Engage you Audience• Interacting is Key• Twitter Community is
Different than Facebook• Listen to Conversations• Respond to people• Welcome Newcomers
![Page 22: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/22.jpg)
![Page 23: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/23.jpg)
ENGAGE in Twitter• Mention people @• Research or create relevant
searches• Use # for key aspects such
as #stl• Follow interesting
groups/people• #FF – Follow Fridays
![Page 24: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/24.jpg)
St. Louis Twitter Community• @stldaily• @GoSTL• @SceneSTL• @stlCamps• @501Connect• Your Artists,
Vendors, Others of interest
• @stlpublicradio• @InsideSTL• @AliveMagSTL• @explorestlouis• @kevincjohnson• @stlmag_arts• Each other!
![Page 25: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/25.jpg)
FACEBOOK Engagement• Pictures are worth a 1,000 words!• Highlight people who attend your
events and tag them.• Use WHY, MOST, WORLD and
HOW in titles of posts. – People share these
• Don’t PROMOTE but ENTICE • Post topics people want to talk
about
![Page 26: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/26.jpg)
Stay RELEVANT and RETAIN • Don’t abuse or overuse• Encourage FANS and
Followers to Share, Talk and Provide Topics
• Inquire or Ask Questions• Be a real person!• Continue to respond
![Page 27: INTERACT: Use Social Media to Organically Grow Your Web Presence](https://reader033.fdocuments.in/reader033/viewer/2022061111/5455eab3b1af9fcf338b4b4b/html5/thumbnails/27.jpg)
Questions?