SOCIAL MEDIA MARKETING

Overview for Social Media optimization, monitoring & sample applications

SCENARIO 2009

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CONCEPT: Social Media Optimization

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1. Search Engine Optimization & Marketing optimize contents and information structure for better performances on search engines

– On-line benchmarking, indexing and ranking

optimization on all major search engines,

refining:

– Keywords, contents, layouts, formatting, tags

– Off-page optimization

– Web advertising

– Link-building campaigns

– Monitoring of search engines

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2. Social Media Marketing shapes your brand identity in the social media space

– Monitoring and action planning: target relevant social platforms

and user communities

– Interaction and end-user engagement

– Production of multimedia contents

– Seeding and dissemination of contents

and viral campaigns

– Design of user-centered mobile and

web applications

– Management of communities and

participation strategies

CONCEPT : Social Media Optimization

3. Social Media Monitoring improves market intelligence and optimizes SMM results

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– Analysis of social marketplace and the most influent user

communities/content sharing platforms

– Scouting of new platforms for media publishing and dissemination

– Measurement of online performances: statistics & Web metrics

– Crawling of contents: track & measure community engagement

– Quantitative Monitoring: periodical

monitoring of social media presence

(buzz about the campaign, blog sphere, threads)

– Qualitative monitoring: user sentiment

(via semantic analysis)

– Monitoring output: refine Social Marketing Strategies and action plans

CONCEPT : Social Media Optimization

MARKET SITUATIONInternet users in Egypt

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MARKET SITUATIONSocial Media in Egypt

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EXAMPLES OF SOCIAL MEDIA APPLICATIONSFacebook application for sending free SMS

Users can send a free SMS using a free Facebook app (they can use

it from mobile and pc).

Mobile numbers do not appear as regulated by Privacy Statements.

A widget on the member profile allows visitors and friends to send a

message directly to the cell phone from the profile page on

Facebook.

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REACH: *****

ENGAGEMENT: *****

EXAMPLES OF SOCIAL MEDIA APPLICATIONS Facebook application to update Facebook status via SMS

This app allows user to update Facebook status by sending an SMS to

a Mobinil dedicated number.

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REACH: *****

ENGAGEMENT: *****

EXAMPLES OF SOCIAL MEDIA APPLICATIONS Facebook application to get text alerts via SMS

Application for facebook that texts FB updates (the messages shown on user’s wall).

Users can receive the updates about their FB account via SMS in real time.

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REACH: *****

ENGAGEMENT: *****

EXAMPLES OF SOCIAL MEDIA APPLICATIONS Social Media mobile applications

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“the mobile app market will be worth $25 billion in five years” - Juniper Research.

INTERACT SHOWCASEEnel - viral video campaign

A viral video campaign for Enel to promote its new product “Luce&Gas”.

Interact has conceived and produced a sitcom based on the energy consumption of the most common electrical appliances.

Providing all the production aspects: Defining goals, Planning, Audience Mapping & Targeting, Design, Production, Cross Promotion and Tracking, Reporting

More than 50 video sharing sites and 200 social media sites.

Over 400.000 visualizations in 30 days.

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Interact Egypt7B Omar Shaaban,Nasr city, Cairo

Thank you!