Intelligent Packaging - Actinpak · Intelligent packaging Protect your brand and get perfect...

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Intelligent Packaging

Transcript of Intelligent Packaging - Actinpak · Intelligent packaging Protect your brand and get perfect...

Page 1: Intelligent Packaging - Actinpak · Intelligent packaging Protect your brand and get perfect traceability 2016-04-13 Intelligent Packaging 17 Brand Protection Solution •Unit-level

Intelligent Packaging

Page 2: Intelligent Packaging - Actinpak · Intelligent packaging Protect your brand and get perfect traceability 2016-04-13 Intelligent Packaging 17 Brand Protection Solution •Unit-level

Stora Enso Intelligent Packaging Agenda

2. RFID

Radio frequency identification

3. Intelligent packaging

Connected packages for smarter brands

4. Demonstrators

Intelligent packaging in real life

5. Our offering

One end-to-end solution

1. Internet of things

The ultra connected world

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1. Internet of things 2. RFID 3. Intelligent Packaging 4. Demonstrators 5. Our offering

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ADD INSPIRING PHOTO OF THE IOT WORLD

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2013 2014 2015E 2016E 2017E 2018E 2019E

Internet Of Things

Connected Cars

Wearables

Connected/Smart TVs

Tablets

Smartphones

Personal Computers

Bill

ions O

f D

evic

es

The Internet of Things 35 billion connected devices in 2020

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Source: BI Intelligence Estimates (2014) Source: Forbes Magazine (Oct 27, 2015)

• In 2015 1.4 billion smartphones shipped

• By 2020 6.1 billion smartphone users

• In 2015 RFID tag market = $11 billion

• By 2020 RFID tag market = $22 billion

• The IoT will add $15 trillion to global GDP in

the next 20 years.

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Source: Wall Street Journal, , Sept 2014

ZARA ordered 500 million RFID-chips in 2014

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1. Internet of things 2. RFID 3. Intelligent Packaging 4. Demonstrators 5. Our offering

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What is RFID?

• Radio-Frequency Identification (RFID) is the use of radio waves to read and capture information stored on a tag attached to an object.

• A tag can be read from up to several feet away and does not need to be within direct line-of-sight of the reader to be tracked.

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Photo: Amazon warehouse fulfilment center, Atlanta 2014,

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RFID NFC and UHF (or both combined)

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UHF < 10 m

NFC < 10 cm

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RFID History of RFID

2000 2005 2010 2015

Enthusiasm that tens of billions

of pallets/cases could have 10

cent tags and trillions of items a

year in supermarkets could have

one cent tags

It became clear, in 2007 and

2008, that RFID solutions

were not fully baked—there

was not yet a whole RFID

product

One of real first success

cases by UK retailer Mark

& Spencer, building on

RFID cost and benefit

sharing with suppliers

Many technology

enthusiasts using

RFID in the early

2000’s

Unsuccessful attempts to introduce

RFID, pushed by large US retailers

such as Wal-Mart, causing financial

losses for packaging suppliers and

RFID industry

UK retailer Tesco rolling out

RFID for their clothing offer,

with expectation of improved

stock availability and

inventory

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RFID Advantages of Barcode vs. RFID

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Reading without line of sight

Visual integration on product

Read speed in production line

Read/write capability

Tamper detection

Security

Connection to sensors, LEDs and sensors

X

X

1 item at a time

X

X

X

X

up to 600 items/sec.

X

X

Barcode / QR RFID / NHS

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RFID A global perspective

There are thousands of RFID deployments around the world every day addressing a global array of business applications:

• Retail supply chain

• Pharmaceutical supply chain

• Military supply chain

• Container tracking and management

• Baggage tracing and management

• Automated payment solutions

• Automotive and aircraft assembly

• Brand protection and authentication

• Connected products for consumer engagement

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RFID Retail leads the way

Supplychains in retail benefit dramatically from

the new technology

• 15% higher sales from better on-shelf availability

• Ever-decreasing sales-periods of collections

• High level of SKU’s

• What is where: products move in the store

• Easier and cheaper in-store and in-stock inventory processes

• Full supply-chain visibility and tracking

• Low cost solutions available for even small retail companies

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100% Ibound/outbound

inspection

25X Faster inventory

checks

40% Fewer empty

shelves

Source: IDTechEx, 2015

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1. Internet of things 2. RFID 3. Intelligent Packaging 4. Demonstrators 5. Our offering

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Intelligent packaging Key benefits

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Consumer Engagement

Brand Protection

Supply chain management

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Intelligent packaging Boost consumer engagement and repeat sales

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Consumer Engagement

Solution

• Individual marketing across new channels and surfaces

• Real-time consumer feedback

• Consumer behaviour analysis

• Improved repeat sales and brand loyalty

• Exclusive content information

• Consumer proof of authenticity

Challenge

• Brand owners limited to one moment of interaction

• Generic mass-market communication

• Low customer retention /loyalty

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Brand Protection

Solution

• Unit-level identification

• Perfect traceability

• Proof of authenticity

• Anti-counterfeiting

• Anti-tampering

• Grey market activity reporting

• Security breach attempt alerts

• Warranty claim management

• Easier recalls

Problem

• Risk of theft

• Risk of copy infringement

• Loss of goods

• Risk of damaged products

• Low traceability

• Costly recalls

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Intelligent packaging Automate supply chain efficiency and cut costs

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Supply chain management

Solution

• Automated transactions

• Fast stock trackings

• Anti-theft

• Real-time information

• Real-time location

• Reduction of errors

• Condition tracking (eg. cold chain)

• Data for process optimizations

• Dramatic cost savings due to faster and more efficient processes

Challenge

• Tedious and inefficient inventory management

• Item by item scanning

• Just-in-time production

• Lag and delay in access to updated information

• Manual processing resulting in high costs and low effiency

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1. Internet of things 2. RFID 3. Intelligent Packaging 4. Demonstrators 5. Our offering

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Demonstrators Chocolate

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Demonstrators Champagne

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Demonstrators Perfume

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1. Internet of things 2. RFID 3. Intelligent Packaging 4. Demonstrators 5. Our offering

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Our offering A one-stop-shop solution

Intelligent Packaging

7. Preferred partner network • Infrastructure design, reader installations, hardware and software • Smartphone/Reader Applications (middleware) and softwares

1. Design of the intelligent package (readability, functionality, security, placement)

2. Tag design, selection and performance assurance

3. Tag encoding and data delivery to cloud

4. Integration process, converting and quality assurance services

5. Cloud, connectivity, data collection and management

6. Data analytics and Dashboards

4

3

2

1 7

6

5

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Data Collection

Stora Enso / Client digital platform

Stora Enso

Write point

Read/Write point Read point Read point

Write point

Data Data

Distribution center

Our offering A one-stop-shop solution

Data

Data

Data

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Our offering From here to there

1 2 3 4

Business case selection/definition

Joint workshops with Stora Enso

Solution design and conceptualization

Site survey

Proposal and approval

Proof-of-concept Non-commercial or commercial pilots

5

Commercial roll-out

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Thank you!

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