cre·a·tiv·i·ty krē-āˈtivitē/ noun !

the use of the imagination or original ideas, especially in the production of an artistic work.

de·sign dəˈzīn/ verb !

to plan and fashion artistically or skillfully.

What is creativity?

Art

Art is what you can get away with.

Andy Warhol

Creativity is in everyone.

Creativity is constructive

Creativity is perceptive

Creativity is responsive

Creativity is childlike

What is good design?

Advertising

A good advertisement is one which sells the

product without drawing attention to itself.

David Ogilvy

Good design is attractive

Good design communicates

Good design is unobtrusive

Good design is as little design

as possible

What about bad design?

Aesthetics

Clean + Organized + Attractive + Professional

Good Design

Cluttered + Unclear + Unattractive

Bad Design

Emotion

Trust + HonestyGood Design

Deceit + CheapBad Design

Functionality

CommunicatesGood Design

ConfusesBad Design

What’s the big idea?