Optimize Competitive Intelligence Collection: From Public Intelligence to Human Intelligence
Intelligence
description
Transcript of Intelligence
![Page 1: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/1.jpg)
Intelligence
Lecture 11Chapter 10
![Page 2: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/2.jpg)
2
What is Intelligence?
![Page 3: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/3.jpg)
3
General Intelligence
Charles Spearman (1863-1945) who helped develop the factor analysis
approach in statistics.
![Page 4: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/4.jpg)
4
Multiple types of Intelligence Theories
Howard Gardner (1983, 1999)Evidence: savants and brain injury
patients
People with savant syndrome excel in abilitiesunrelated to general intelligence.
![Page 5: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/5.jpg)
5
![Page 6: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/6.jpg)
6
Another theory of multiple intelligences: Robert Sternberg
1. Analytical Intelligence2. Creative Intelligence3. Practical Intelligence
![Page 7: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/7.jpg)
Does creativity correlate with intelligence?
![Page 8: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/8.jpg)
8
Components of Creativity1. Expertise2. Imaginative Thinking3. A Venturesome Personality4. Intrinsic Motivation5. A Creative Environment
![Page 9: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/9.jpg)
9
Emotional Intelligence: Components
Component Description
Perceive emotion Recognize emotions in faces, music and stories
Understand emotion
Predict emotions, how they change and blend
Manage emotion Express emotions in different situations
Use emotion Utilize emotions to adapt or be creative
![Page 10: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/10.jpg)
10
Assessing Intelligence
![Page 11: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/11.jpg)
11
Alfred Binet
What was the goal of his test?
![Page 12: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/12.jpg)
12
Lewis TermanStanford-Binet TestIntelligence QuotientHow did the purpose and use of the test change?
![Page 13: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/13.jpg)
13
David Wechsler
•Wechsler Adult Intelligence Scale (WAIS) •Wechsler Intelligence Scale for Children (WISC)
![Page 14: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/14.jpg)
14
Principles of Test Construction
For a psychological test to be acceptable it must fulfill the following three criteria:
1. Standardization
2. Reliability3. Validity
![Page 15: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/15.jpg)
15
Standardization: Normal Curve
![Page 16: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/16.jpg)
16
Reliability1. Split-half Reliability: Dividing
the test into two equal halves and assessing how consistent the scores are.
2. Test-Retest Reliability: Using the same test on two occasions to measure consistency.
![Page 17: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/17.jpg)
17
Validity
![Page 18: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/18.jpg)
18
Extremes of IntelligenceA valid intelligence test divides two groups of people into two extremes: the mentally retarded (IQ 70) and individuals with high
intelligence (IQ 135). These two groups are significantly different.
![Page 19: Intelligence](https://reader036.fdocuments.in/reader036/viewer/2022062501/5681641e550346895dd5dba8/html5/thumbnails/19.jpg)
How should the education system use intelligence test scores?