Intellectual property rights - basics
64
Intellectual Property Rights Basics Dmytro Gadomsky Senior associate Anton Polikarpov Associate
-
Upload
dima-gadomsky -
Category
Documents
-
view
483 -
download
0
description
Lecture at Wisconsin International University
Transcript of Intellectual property rights - basics
Intellectual Property RightsBasics
Dmytro GadomskySenior associate
Anton PolikarpovAssociate
Why IPR are important (1)
2
111,5 bln USD
=
Intellectual Property Rights: basics
Why IPR are important (2)
3
= 8,5 bln USD
=
=
Intellectual Property Rights: basics
Why IPR are important (3)
4
= 3 bln USD =
Intellectual Property Rights: basics
Why IPR are important (4)
5 Intellectual Property Rights: basics
IPR > 25% of United States export
IT outsourcing in Ukraine = 1,5 bln. USD
About us
6 Intellectual Property Rights: basics
Our clients
Some of our clients for Dispute Resolution:
• Raiffeisen Bank Aval • Raiffeisen Leasing Aval • Universalbank• Swedbank• Citibank• Aerosvit Airlines• Bayer AG• Commerzbank / Bank
Forum
• Ukrsibbank • Prominvestbank • ING bank• OeKB Versicherung AG• Kredobank• SEB Bank• Porsche• Bunge• Marfin Bank• Alfred C.Toepfer
International
7 Intellectual Property Rights: basics
Contents
8
1. Introduction2. Trademarks3. Copyright4. Inventions (patents)5. Case study6. AOB
Intellectual Property Rights: basics
Rules
9 Intellectual Property Rights: basics
Колонтитул презентации10
Intro
IPR
Industrial property Copyright
IPR: structure
Intellectual Property Rights: basics
Колонтитул презентации12
TM
To distinguish the goods or services
13
TM’s: main purpose
Intellectual Property Rights: basics
Literal trademarks
14 Intellectual Property Rights: basics
Arbitrary/ Fanciful trademarks (no meaning)
15 Intellectual Property Rights: basics
Names
16 Intellectual Property Rights: basics
Slogans
17 Intellectual Property Rights: basics
Devices
18 Intellectual Property Rights: basics
Numbers
19 Intellectual Property Rights: basics
Letters
20 Intellectual Property Rights: basics
Pictures or symbols
21 Intellectual Property Rights: basics
Distinctive character?
22
For Computers For apples
Distinctiveness - the ability of TM to cause in the minds of the consumer
associations with a specific manufacturer of marked products, but not with the TM itself
Intellectual Property Rights: basics
Deceptive trademark
23
Deceptive trademark would be one that says that the goods for which it is used have certain quality when they don’t have one
Intellectual Property Rights: basics
Is this trademark distinctive?
24 Intellectual Property Rights: basics
Registration of TM (1)
25
The most common way of protecting a trademark is to have it registered in the Trademark Register
Registration is not the only way of protecting a trademark, however: unregistered trademarks are also protected but it is a less reliable form of protection
Intellectual Property Rights: basics
Registration of TM (2)
26 Intellectual Property Rights: basics
Колонтитул презентации27
Copyright
28
Scope of ancient copyright
Y 1660: copyright = right to copy
Intellectual Property Rights: basics
29
History of copyright (1)
Intellectual Property Rights: basics
30
History of copyright (1)
Y 1948 Y 1400
548 years…
Y1963 Y1999
36 years…
Intellectual Property Rights: basics
31
History of copyright (3)
∞
∞Intellectual Property Rights: basics
32
∞
∞
History of copyright (4)
Intellectual Property Rights: basics
33
Scope of modern copyright
Objects
Music literature photo software movies theater
architect
Exclusive rights
Copy distribute sell import/export
transmit display derivative
Copyright is a legal concept, enacted by most governments, giving the creator of
an original work exclusive right to it, usually for a limited time
Intellectual Property Rights: basics
Origination of copyright
34
Moment of creation (poor men’s copyright)
Protects works and not ideas
No registration is required, but is possible
Valid for 70 years after author’s death
Intellectual Property Rights: basics
Substance of copyright
35
Property rights
Personal non-property rights
Intellectual Property Rights: basics
Copyrights owners
36
Authors: writers, artists, singers, programmers…
Property rights owners: music labels, software giants, movie producers…
Collective rights managers: AGICOA, УААСП, Дім авторів музики…
Intellectual Property Rights: basics
End use
37 Intellectual Property Rights: basics
Колонтитул презентации38
Patents
Patents
Patent is not the object of intellectual property
rights. Patent is a document.
Patent protects an invention, and grants to the owner the exclusive rights to use his/her invention
for a limited period of time
39 Intellectual Property Rights: basics
Inventions
40 Intellectual Property Rights: basics
What can be patented?
41
A c
hem
ical
co
mpo
und
Processes for developing or making things
A m
achine
Intellectual Property Rights: basics
What can not be patented
42
Human genes
Things that already exist in nature
Machines, which goes against the laws of nature
Intellectual Property Rights: basics
Колонтитул презентации43
Case study
IPR disputes
44
VS
google.ua
ГОУ ОГЛЕ
Intellectual Property Rights: basics
Vodka wars - 1
45 Intellectual Property Rights: basics
Vodka wars - 2
46 Intellectual Property Rights: basics
Mineral water - original
47 Intellectual Property Rights: basics
Mineral water - counterfeit
48 Intellectual Property Rights: basics
Mineral water - original
49 Intellectual Property Rights: basics
Mineral water - counterfeit
50 Intellectual Property Rights: basics
51
IPR disputes
Intellectual Property Rights: basics
52
IPR disputes
Intellectual Property Rights: basics
53
IPR disputes
Intellectual Property Rights: basics
54
IPR disputes
Intellectual Property Rights: basics
55
IPR disputes
Intellectual Property Rights: basics
56
IPR disputes
Intellectual Property Rights: basics
57
IPR disputes
Intellectual Property Rights: basics
58
IPR disputes
Intellectual Property Rights: basics
Колонтитул презентации59
AOB
Tax optimization structure (1)
60
Business
Dividends$ 63,91
CPT-$23
PIT$13,09
End Users
royalty$100
License
Intellectual Property Rights: basics
Tax optimization structure (2)
ForeignCo
Low tax jurisdiction
Ukraine
Origination of IP rights
Dividends$72,7
Owner of the Group
CPT$10
PIT$17,3
License
royalty$100
End Users
Intellectual Property Rights: basics
Royalty deduction restrictions
Maximum 4% of gross revenue for the previous tax year
Royalties paid to offshore?
Beneficial owner?
Ukrainian IP asset?
Are royalties taxed in the recipient's country?
62
ARE YOU BENEFICIAL
OWNER?
Intellectual Property Rights: basics
Customs value of imported goods: royalty for use of IP
63
Royalties paid with respect to imported goods?
Importer pays royalties directly or indirectly as a condition of sale of goods?
Intellectual Property Rights: basics
Правоохранительные органы Украины64
Thanks a lot for attention!
