Intellectual Assets InventoryOctober 8, 2014

Characters We’ve Met in Academia

We share everything in my projects completely freely, Open Innovation you know. I don’t need to think about

IP and stuff like that, because I’m not interested

in money.

Do you have a business idea we can create the new

Google from? Something patentable? Protecting your

IPR is important, says the VCs.

Something in Between is Needed

How about starting with listing what assets we have, then we can decide what to

do with them!

A Lot of Interest in Sweden!

• 14 sessions during 2013-2014

• More than 200 participants from almost all innovation offices

• A follow-up workshop is in the planning

On the Agenda Today• Utilisation of research• Assets and Properties• Exercises IAI Bingo• Examples of Intellectual Assets Inventories• Exercise: Spot the asset• The IAI Tool and how to use it• Exercise: Planning an IAI• Summary and Next Step

Utilisation of Research and Intellectual Assets

Venture Creation

Commercial Licensing

University Market

€ €

€ €

”Ideas”

”IP”

University Technology Transfer the Traditional Way

Paradigm Shifts in Innovation Management in Academia

• Inventions• Commercialisation

– Licensing– Venture Creation

• Science and Technology• Entrepreneur• Cherry-picking• Revenue stream back to the

university

• All kinds of intellectual assets• Various ways to utilisation• All research areas• All kinds of roles in the

innovation process• Iterative• ROI in terms of stronger

position for researcher and university through impact on society

Old Paradigm: Funnel (Money) New Paradigm: Megaphone (Impact)

Any Ideas or Patents Around?Sorry, no ideas or inventions at

the moment, too busy interpreting the data I got from the computer algorithm I wrote

that runs the measuring equipment I designed during

lunch break

Inventions

Software

Methods

Data

DesignsModels

Perhaps No Ideas,… But Many Intellectual Assets

IDEAIDEA

Deconstructing the ”Idea”

IDEA

Deconstructing the ”Idea”

”People who want it to happen.”

”A utility and a way to

realise it.”

”Knowledge that is

necessary to create the

utility”

INTELLECTUAL ASSETS

Innovation process

What is our role and responsibility?What is being utilised?How do we utilise?Research-based

knowledgeValue and benefit in society

! ?

IMPACT

Venture Creation

Research CollaborationUniversity Society

Clusters & Open

Innovation

Education

LicensingIntellectual assets

Intellectual assets

Intellectual assets

Intellectual assets

Intellectual assets

Best Way To Utilisation?

Invention, model, data & method

License it to one or several companies

Start a consulting company that provides both goods and servicesPublish everything on the

Internet using a Creative Commons license

Create a community and invite to crowdsourcing, use in education

Start a company that sells the invention and provide data and method for free on the web

Write a textbook and sell it through a publishing company, develop a commissioned course

???

”Tools of the Trade”

IAVIntellectual Asset

Verification

F2RFreedom2Research

URAUtilization Role Analysis

Innovation Strategy Design

IAIIntellectual Assets

Inventory

What responsibility? What can we utilize? How can we utilize?

R3

Research Resilience Review

Assets and Properties

Assets in a Research Group

FinancialGrantsAwards

…

TangibleMaterial

Instruments…

IntangiblePeople

RelationsIntellectual assets

…

Do you know what assets you have and how to use them to reach

your goals?

INTANGIBLE ASSETS

Human resources – ”Who and what we are.”

Relational assets – ”Who we know and how we are known.”

Intellectual assets – ”Things we know and can transfer.”

Today’s focus!

What is an ”Intellectual Asset”?

Def. ”An objectifiable intangible asset.”

• ”Knowledge”• Idea• Solution• Know-how• …

• Defined• Documented• Transferable

Intellectual assets form the basis for intellectual property!

Ver: A 2011-02-15

Ideas, solutions etc.codified as:• Manuscripts• Documentation• Data• …

• Model• Data Set• Design• Invention• Method• Software

• Patent• Copyright• Trade Mark• Open source license• Creative Commons license• …

IntellectualProperty

IntellectualAssets

Knowledge & Know-How

Why Transform Human Assets to Intellectual Assets?

• Takes one day each time• Reaches 20 people each time• Only I can do it• Interferes with other work

• Took some time to develop• Have reached >10.000 people• Does not require my presence• Does not interfere with other work

Leverage!

Example: Giving Away Model, Method & Design and Gaining Data

• Intellectual Assets:– Model for Leadership

Development– Design for questionnaire– Method for improvement– Data from <10 companies

• Challenges– Commercialisation no-no– Too little time to

• Gather more data• Spread the approach

• Licence the IA package (model, method, design) for free

• Get data in return

• Benefits– Get more data– Do more research– Keep reputation in research

community– Create change in society

Today Opportunity

Categories of Intellectual Assets

Invention Data Set

Method Software

Model

Design

TYPE DEFINITION EXAMPLE

Model A systematisation or taxono-my that can be used for de-scription or analysis.

Statistical model, model organism, taxonomy for species, taxonomy for learning styles, conceptual model, theory and limitations or boundary conditions, computer architecture…

Method A structured, well-defined way of working that creates a rela-tionship between a set of in-puts and a well-defined result, and that can be described in one or more deterministic sub-steps.

A way of working to gather data, a method for extracting substances, a production method, an algorithm, a method for cooperation, a process for managing materials or equipment, a teaching method, an advisory method, a way of setting up a test…

Data set A set of related data points. Survey results, measurements from sensors, interview answers, results from different experiments, simula-tion data, patient data, literature compilation…

Invention Device or method to solve a given problem.

Material, algorithm, tool, instrument, cell-line, animal strain…

Software Software. Program made for analysis of data, simulation, control systems, bench-marking systems…

Design A construction that can be represented or described by for example a drawing or oth-er visualisation.

Shaping of a keel for a boat, pattern for a fabric, artwork, music, sheet pro-file, user interface, programming lan-guage…

Most common & often go together

Very rare!

Often combined with model/method

More common than you think

Exercise: IAI Bingo

IAI Bingo• Listen to the story. • When you hear an intellectual asset that has not been

mentioned before, put a mark in a square below indicating the category the asset belongs to.

• When you have four (4) marks in a row (vertically, horizontally or diagonally) shout BINGO!

Shift From Looking for Buildings…

…To Seeing Elements…

…Because Somebody May Put Them Together in an Unexpected Way

IAI Examples

Ways to Use an IAI

• PhD students• Researchers• Research groups• Centers• (Companies)

• Research projects– Application for funding– Start of project– During project– Project end– Reporting

• Strategic development• Competence development• Communication

Target groups Situation

Reactivevs

Proactive

How We Have Used IAI• Research centre (SUMO)• Research program (SSF) • Research-Based Verification

– Database– Marine Textbook– Mentor4Research

• PhD Course (Research Utilisation)

• Extensive IAI in KMP (University of Gothenburg)

Example: The SUMO Center

Type #Invention 13

Model 13Method 38Software 9

Data 22Design 2

1

Asset types

Strategic importance

11

For material design:Descriptive or predictive asset

Example: IAI as Way to Report to Funding Agencies• In addition to traditional reports, SSF projects are

requested to add an IAI each year in the following programs: Software Intensive Systems, Data Intensive Systems

• PhD Students do workshops, where they present IA and design verification ideas

From an SSF Project

FORTES: Fault-Tolerant and Secure Automotive Embedded Systems

”The vision of the project was to push forward the current state of the art in automotive embedded system design so that design trade-offs related to timing, cost, reliability and security can be made in a systematic and integrated manner. Three concrete objectives were set up from the beginning: (1) development of software-based fault tolerance techniques for handling transient

faults in embedded systems under strict timing and quality-of-service constraint and the integration of these techniques in a design optimization framework;

(2) development of security aware techniques to prevent the introduction of security vulnerabilities in automotive software and to address security failures at run- time by developing mechanisms to detect and handle them; and

(3) development of a flexible middleware layer that is responsible for resource allocation and handles tasks generated as a response to detected faults, security threats, and potentially unexpected processor and bus loads at run-time.”

FORTES: Fault-Tolerant and Secure Automotive Embedded SystemsDescribed in terms of intellectual assets

Methods: 1. technique to combine hardware and software fault tolerance techniques2. technique to generate fault-tolerant message schedules on the time- triggered (static) segment of the

FlexRay bus3. frame packing method4. technique for optimization of assertion placement in time-constrained hardware/software modules for

detection of errors due to transient faults5. a new method for detecting the presence of security vulnerabilities by detecting evidence of their causes

in execution traces6. integrated security consideration in Scrum, and developed Secure Scrum7. a state- based intrusion detection scheme (IDS) for monitoring the security state of an automotive system8. a technique to search for the best system-affordable cryptographic protection for the messages

transmitted over the internal communication bus

Software:9. a prototype taint tracing tool has been designed for x86 Linux systems10. a run-time environment to support reliable execution of distributed automotive control applications11. a simulator implemented on top of the SystemC discrete-event simulation kernel

Data

Example: Database• Database:

• How companies deal with their purchase of transport services• …. Result from a questionnaire study• …. Aim to increased the efficiency in transport services

Continued• Hypothesis for increased utilisation (possibilities):

Route for the verification project

Example: Marine Textbook• The Department of Shipping and

Marine Technology had identified the need for educational material on Marine Environment. “We can write a textbook” – but what should we write about?

• An IAI was made to find what assets from the departments research that could be included.

• This formed the basis of a market survey and analysis that would help to determine content and packaging.

Example: Mentor4Research

Each researcher-mentor pair worked on developing a utilisation hypothesis, starting with identifying the intellectual assets

Example: PhD Course• PhD Course at Chalmers: Research Utilisation, 3 CTR• Students work with their own research• Learn how to use 6 tools:

Example: Knowledge Management Platform (University of Gothenburg)

Doing a more extensive IAI as part of research and innovation strategy development

Exercise: Spot the Asset

Spot the Asset• Spend 5 minutes on reading

through the project report.• Mark each intellectual asset you

find.• Think about if it is

– background (developed prior to the project) or

– foreground (developed within the project)

• Spend 10 minutes on discussing in pairs if you spotted the same assets and categorise them the same way.

Fotograf: Johan Wingborg

InventionModelDesign

SoftwareMethod

DataFotograf: Johan Wingborg

The IAI Tool

Principles for the Design of IAI1. It should create an inventory that can be continuously

updated and assessed in a research group.2. Use of the tool should create immediate value for the

individual researcher.3. The inventory should give traceability in the

intellectual assets.4. The tool should require a small work effort and a small

support effort.5. The tool should allow large-scale deployment in a

research organisation.6. The goal is not to identify all intellectual assets.

IAI Components

ATaxonomy of assets

DLong-term

processCInventory method-

ology

BInventory structure

TYPE DEFINITION EXAMPLE

Model A systematisation or taxono-my that can be used for de-scription or analysis.

Statistical model, model organism, taxonomy for species, taxonomy for learning styles, conceptual model, theory and limitations or boundary conditions, computer architecture…

Method A structured, well-defined way of working that creates a rela-tionship between a set of in-puts and a well-defined result, and that can be described in one or more deterministic sub-steps.

A way of working to gather data, a method for extracting substances, a production method, an algorithm, a method for cooperation, a process for managing materials or equipment, a teaching method, an advisory method, a way of setting up a test…

Data set A set of related data points. Survey results, measurements from sensors, interview answers, results from different experiments, simula-tion data, patient data, literature compilation…

Invention Device or method to solve a given problem.

Material, algorithm, tool, instrument, cell-line, animal strain…

Software Software. Program made for analysis of data, simulation, control systems, bench-marking systems…

Design A construction that can be represented or described by for example a drawing or oth-er visualisation.

Shaping of a keel for a boat, pattern for a fabric, artwork, music, sheet pro-file, user interface, programming lan-guage…

A: Taxonomy of Assets A D

C

B

Model

• A systematisation or taxonomy that can be used for description or analysis.

• statistical model, • model organism, • taxonomy for species, • taxonomy for learning styles, • conceptual model, • theory and limitations or

boundary conditions, • computer architecture…

Definition Examples

Canine

Jackal Fox Dog

Wolf

Invention Data Set

Method Software

Model

Design

Method

• A structured, well-defined way of working that creates a relationship between a set of inputs and a well-defined result, and that can be described in one or more deterministic sub-steps.

• a way of working to gather data, • a method for extracting

substances, • a production method, • an algorithm, • a method for cooperation, • a process for managing

materials or equipment, • a teaching method, • an advisory method,• a way of setting up a test…

Definition Examples

Mix dry stuff

Add eggs Stir a lot

Invention Data Set

Method Software

Model

Design

Data Set

• A set of related data points. • survey results, • measurements from sensors, • interview answers, • results from different

experiments, • simulation data, • patient data, • literature compilation…

Definition Examples

Invention Data Set

Method Software

Model

Design

Invention

• Device or method to solve a given problem.

• material, • algorithm, • tool, • instrument, • cell-line, • animal strain…

Definition Examples

Invention Data Set

Method Software

Model

Design

Software

• Software • program made for analysis of data,

• simulation, • control systems, • benchmarking systems…

Definition Examples

Invention Data Set

Method Software

Model

Design

Design

• A construction that can be represented or described by for example a drawing or other visualisation.

• shaping of a keel for a boat,• pattern for a fabric, • artwork, • music, • sheet profile, • user interface, • programming language…

Definition Examples

Lena’s rug pattern

Invention Data Set

Method Software

Model

Design

Design Asset: Business Model Canvas

B: Inventory Structure

Name Owner

UtilisationType Description

Relation

Confidentiality!

A D

C

B

C:Inventory Methodology1. Setting

2. Identification

3. Characterisation

4. Utilisation

5. Conclusion – Next step

A D

C

B

1. SettingIndividual

• Scope and method• No confidential material• Construct the asset list

Group

• Send out information• No confidential material• Construct the asset list in a way

everyone can see it.

A. Start with recapping the projects purpose and goal.

B. At the start of the project, which key resources existed already in terms of intellectual assets? (background)

C. During the project, which new assets were created? Work with the timeline and identify events that generated new assets.

2. Identification

3. Characterisation• Look for connections!• Who is the owner?• Make a hypothesis for utilisation.• Start to think about IP.

• Foot length• Height

Data

• Laser• SEM

Method • Shoe size = k/ * Foot length

Model

4. Utilisation• Choose the assets that you want to actively work with.• Are there any assets that are relatively easy to utilise? How? Who should do

what and when?• Speak with your innovation advisor about opportunities for financing for

verification of these assets

5. Conclusion – Next step• Who does what until when?• Next meeting?• Next IAI update?

IAI IAI IAV(Intellectual

Asset Verification)

IAI

ManuscriptApplicationReport

Publication

Inventory

IAV

D: Long-term Process A D

C

B

Exercise: Planning an IAI

Group Task• Plan doing an IAI for a real group/researcher at your

university• Pick one application situation

– Introduction to Utilisation for Research Group– Application for funding– Strategic development of research centre

• Discuss the following issues:– How will you approach the group/researcher?– What benefits can you see? For the researcher(s) and for you?– How will you do the IAI? Who does what?– What will be your next step after the IAI?

• Present you ideas to the other groups• But first: Listen to some examples

Example: Introducing Utilisation to a Research Group

In less than 20 minutes, the group identified >70 intellectual assets!

Wow!

Example: Applying for Funding• Bio Economy – Life Science

Engineering– There were clear research assets

brought by partners– Packaging and story telling was a

part of the application– In order to clarify background of

partners, the project (if funded) will start with IAI of all participants

– To facilitate future utilization, IAI will be used recurrently

Background & Foreground

Method Alfa

Method Beta

Method Omega

Database 1a

Database 1b

Database 2

Invention Q

PROJECT X, 2012Agreement 34XCPartners A, E, F

PROJECT XX, 2013Agreement 54PFPartners F, G, P

Method Beta2

Database 2b

Invention Y

No, we didn’t bring anything into the project but started from scratch!

Example: Strategic Development of Research Center• Medtech West is a joint centre for

clinically oriented research on medical technologies

• Researchers from different universities collaborate on developing new technologies that will solve medical needs.

• IAI has been used to clarify ownership and funding of assets; to prioritize among projects for further development and to facilitate reporting and communication

Group Task• Plan doing an IAI for a real group/researcher at your

university• Pick one application situation

– Introduction to Utilisation for Research Group– Application for funding– Strategic development of research centre

• Discuss the following issues:– How will you approach the group/researcher?– What benefits can you see? For the researcher(s) and for you?– How will you do the IAI? Who does what?– What will be your next step after the IAI?

• Present you ideas to the other groups• But first: Listen to some examples

Next Steps

IAI Support Material• IAI Template (Excel)

• Swedish, English• IAI Guidelines (pdf)

– Swedish, English• IAI 2-pages (pdf)

– English• Presentation material from

today (pdf)• Swenglish

• www.innovationskontorvast.se

Next step• For us:

– Email with IAI Support Material– Contact within a month or so: evaluation– ERFA-meeting

• Suggestions for you:– Do an IAI with for example a PhD student– Make a strategy for how to introduce IAI and integrate it into

current practice– Discuss implications with university management

www.innovationskontorvast.se