IntelBuilder Social Media Platform - Presentation
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Transcript of IntelBuilder Social Media Platform - Presentation
Social Media SolutionsArtem Gassan
Vesta Digital LLC
www.vestadigital.com
7/2/2009
7/2/20091-866-855-0966 www.vestadigital.com 1
Agenda
• What is Social Media?
• Characteristics of Social Media
• Major Social Media Websites
• What is IntelBuilder™ Social Media Platform (SMP)
• IntelBuilder is the right tool for success
• Pepsi Social Media Marketing Campaigns
• Total 360° Immersion
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What is Social Media?
• Online technologies and practices that people use to share their:▫ Opinions
▫ Insights
▫ Experiences with each other
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Characteristics of Social Media
Social Media vs. Traditional Media
• Messaging: “talk-with” rather than “talk-to”
• Content: anyone can be a leader rather than privileged few
• Distribution: reduce the time and effort needed to check websites for new information
• Culture: group participation rather than passive audience
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Major Social Media Websites
• MySpace
• YouTube
• Flickr
• Technorati
• Digg
• Stumble!
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What is IntelBuilder SMP?
• Web-based platform that makes it easy for you to add a wide array of social features to your website.
• Delivers a range of social media applications that help power audience growth and engagement
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IntelBuilder is the right tool for success
Manage your own social networks:
• Content
• Photos
• Video sharing
• Social blogs
• Video Podcasts
• Message boards and much more
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Pepsi Marketing Campaign
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IntelBuilder Results
• Create
• Distribute
• Communicate
• Interact
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Create
Distribute
Communicate
Interact
Drive Traffic
Total 360° Immersion
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