Intel Social Media Strategy

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Intel + You Promoting the Intel brand with digital marketing Sean Kellehan ADV 420 Spring 2013

description

Complete digital marketing strategy for Intel.

Transcript of Intel Social Media Strategy

Page 1: Intel Social Media Strategy

Intel + You Promoting the Intel brand with digital marketing  

Sean Kellehan ADV 420 Spring 2013

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1. Engage

2. Educate

3. Promote

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Age 20-40

Non tech savvy

Everyday tech users

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Promoting social media

user interaction

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What is Intel?

What do they do?

What is a processor?

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Promoting sharing

How do you Intel?

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Pin it!

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Gaining customers

Customer

involvement

Customer understanding

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BUDGET: $150,000