Intel Social Media Analysis Q4 2015

INTELon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Intel FB

INTEL: Social Media Report

This report looks at how

INTELperformed on social media between

October 1st – December 31st, 2015

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Analysis of

IntelFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

25,190,016 58,483 .23% WorldwideMostly Young, Male and

Attached.

Intel

Engagement Score Total Fan Posts

187 2,991

Total Posts Brand Response Rate

99 0.30%

Total Likes Avg. Reply Time

1,388,180 1 day, 14 hrs, 20 mins

Total Comments General Sentiment

9,340 Neutral

Total Shares

27,694

Most Engaging Content Type

Product/Software Release

Least Engaging Content Type

Corporate Social

Responsibility

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

25,060K

25,080K

25,100K

25,120K

25,140K

25,160K

25,180K

25,200K

25,220K

25,240K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

25,190,016

New Fans

58,483

Engagement

0

250

500

750

1,000

Intel had an average engagement score of 187 and a highest of 759.

Community Analysis

Intel fans are mostly Young, Male and Attached. Intel fans are largely from India followed by Indonesia.

Fan Demographics Distribution of Fans

57%

43%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 2,000K 4,000K 6,000K 8,000K

India

Indonesia

Pakistan

United States

Philippines

Egypt

Mexico

Brazil

Argentina

Hungary

0

1

1

2

2

3

3

4

4

5

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

Intel 19

6th Gen Intel Core 11

technology 10

Intel Core processors 10

PC 8

18%

82%

Brand Participation Brand Non Participation

87%

2% 11%

Posititve Negative Neutral

Brand Posts - Engagement

Intel responded to 18 conversations generated by the 99 Posts they published.

Intel receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

16-OCT-15, FRI 1:36PM

Attention teachers, students and makers:

At Maker Faire Rome with the founders of Arduino, Intel i ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

965 258,668 841 1,707 Positive

28-OCT-15, WED 11:00AM

Forget flash drives forever — Intel Optane is our new high-performance, high-endurance memory class ..

22-OCT-15, THU 11:00AM

We love it when PC modders get creative with their cases, and Bob Stewart (bsmods.com) blew us away ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

931 206,688495 1,406 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

874 167,874 278 307 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/22707976849/posts/10153104154706850



Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70

0 50 100 150 200 250 300

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20 25

0 50 100 150 200 250 300

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

post 576

Intel Core i7 106

Technology 104

processor 101

PC 95

User Posts

0

10

20

30

40

50

60

70

80

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Most of Intel posts were around 'Product Features', and posts around 'Product/Software Release' received the highest engagement.

Content Intel

0 5 10 15 20 25 30 35

0 100 200 300 400 500 600 700 800

Brand News

Others

Event

Product Features

Corporate Social…

Product/Software Release

Ad Campaigns

Photos

Question

Promotions/Offers

Contest

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score


In Intel Posts about Technology, Advice/Tips posts received the highest engagement.

In Intel Posts about General Happenings, the category Others received the highest engagement.

Content Intel

About Technology About General Happenings

0 2 4 6

0 100 200 300 400 500

Fact

Others

Advice/Tips

Technology News

Events in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 1 2 3

0 200 400 600

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Analysis of

IntelTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

4,442,842 70,184 1.61% Worldwide

Intel@intel

Engagement Score

42

Total Proactive Tweets

271

Retweets Total

17

Replies Total

88

Favorites Total

52,056

Total Mention

26,388

Total Retweets

18,080

Response Rate (%)

0.33%

Average Reply Time (mins)

1766

Most Engaging

#ExperienceAmazing

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

4,320K

4,340K

4,360K

4,380K

4,400K

4,420K

4,440K

4,460K


Follower Growth

Total Followers

4,442,842

New Followers

70,184

1K

1K

1K

1K

1K

1K

1K


Followee Growth

Total Followees

1,273

Engagement

0

250

Intel had an average engagement score of 42 and a highest of 141.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

271 17

Congratulations team @MCuban for the win! He took down team

@BKRunner in their #IEM charity match. ..

21-Nov-15, Sat 06:39PM

ENGMT. FAV. REPLIES RETWEETS

349 2,185 18 660

Top Engaging Tweets

Get the absolute best #Win10 experience right out of the box.

Are you ready for 6th Gen? https://t...

Wait less and wow more with 6th Gen Intel Core processors & our

fastest PC wake-up times ever. http..

02-Nov-15, Mon 11:19AM


263 1,625 29 454

25-Nov-15, Wed 01:25PM


256 1,685 32 427

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/intel/status/668212174406459392



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250 300

0 5 10 15 20 25 30 35 40 45 50

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 5 10 15 20 25 30 35 40

0 500 1000 1500 2000 2500 3000 3500

#iq*

#iot*

#iem*

#mfr15*

#ad*

#omenchallenge*

#bigdata*

#arduino101*

#tech*

#intel*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

100

200

300

400

500

600

700

800

900

1000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

iq iot iem mfr15 ad

Spread of Hashtags by day

0 20 40 60 80 100 120

#iq*

#mfr15*

#arduino101*

#iot*

#ad*

#iem*

#intel*

#omenchallenge*

#tech*

#bigdata*

Engagement Score

Hashtags - Engagement

Average Reply Time : 1 days 5 hours 26 minutes

0

500

1000

1500

2000

2500

3000

3500

4000

4500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

10

20

30

40

50

60

70

80

90

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

1000

2000

3000

4000

5000

6000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

500

1000

1500

2000

2500

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 18,080

-200

0

200

400

600

800

1,000

1,200

1,400

1,600


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 26,388

-100

0

100

200

300

400

500

600


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Microsoft 7,518,205 1

Windows 5,822,278 1

Mark Cuban 4,782,556 1

Willyrex 3,217,240 1

CNN México 3,182,272 2

TOP 5 INFLUENCERS

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Intel Social Media Analysis Q4 2015

Social Media

Transcript of Intel Social Media Analysis Q4 2015