Intel Fab 12/22 December 4, 2003 Chandler, Arizona.
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Transcript of Intel Fab 12/22 December 4, 2003 Chandler, Arizona.
Intel Fab 12/22December 4, 2003Chandler, Arizona
Clarke & Crossland
• 90% effective.
• 70% disagreed.
Leadership Competencies Most Important
Communication
Least Developed
Communication
Source: AMA Leadership Survey: Cost and Measurement
“The best keynote speech I can
remember, maybe the best ever.”
David Brinkley
The Cuomo Effect
The biggest problem with leadership
communication
is the illusion that it has occurred.
1.Understand
2.Agree
3.Care
4.Take action4Fatal Assumptions
1.Heard2.Understand3.Agree4.Care5.Take action4Fatal Assumptions
Owen RyanGlobal Insurance IndustryLead PartnerDeloitt & Touche
Communication Channels
• Factual
• Emotional
• Symbolic
“Reason without emotion is
neurologically impossible.”
Dr. Antonio Damasio, Descartes’ Error: Emotions,
Reason, and The Human Brain
“Movies are the closest external representation of the prevailing storytelling that goes on in our minds.…what goes on in the transition of shots achieved by editing, and what goes on in the narrative constructed by a particular juxtaposition of shots is comparable in some respects to what is going in the mind.”
Antonio Damasio, The Feeling of What Happens: Body and Emotion in the Making of Consciousness
“The brain is nothing like the personal computers it has designed…it is the bane of cognitive scientists that bananas are not
located in a single structure of the brain. The brain assembles perceptions by the simultaneous interaction of whole concepts, whole images.…it works by analogy and metaphor.”
John H. Ratey User’s Guide to The Brain: Perception, Attention, and the Four Theaters of the Brain
Steven Pinker, How The Mind Works
“The mind reflexively interprets other people’s words and gestures by doing whatever it takes to make them sensible and true. If the words are sketchy or incongruous, the mind charitably fills in missing premises or shifts to a new frame of reference in which they make sense.”
When leaders fail to
communicate in facts, emotions, and symbols,
constituents will fill in the blanks.
Authenticity
Sine Cera
Be your best self, an original,not what others tell you
to be, not a copy of some other leader.
best
“Authentic self-hood is being able to hear these impulse voices within oneself: To know what one really wants or doesn’t want, what one is fit for and what one is not fit for…finding what your true self is and wants and in that process discovering your ability to lead.”
Abraham Maslow, Toward a Psychology of Being
“I think somehow, we learn who we really are and then live with that decision .”
Eleanor Roosevelt
Leadership
communication is an
inside game. out
Factual Channel
The facts may not be boring…
but you might be.
Data alone seldom
persuades and rarely inspires.
LogicOrganization
“Every year since 1950, the number of American children gunned down has
doubled.”
Logic 1950 – 10 children
1970 – 10,485,7601973 – 83,886,0801995 – 350,000,000,000,000
The number of American children killed each year by guns has doubled
since 1950.
Children’s Defense Fund
Communicating facts well requires the same skill as good story telling.
Michael Wood, Vice President, Teen Research
Unlimited
Emotional Channel
Employee EngagementEmployee Engagement
Not Engaged
Engaged
Actively Disengaged
55%
26%19%
We follow
leaders because of the feelings they inspire.
Follow because of how .
Symbolic Channel
Harley executive, quoted in Results-based Leadership
“What we sell is the opportunity for a 43 year-old
accountant to dress up in black leather, ride through
small towns and have people be afraid of him.”
Are your best salespeople… Hunters?
Farmers?or…
“A key – perhaps the key – to
leadership is the effective communication of a story.”Howard Gardner, Leading Minds: An Anatomy of Leadership
Mixed Metaphors You’ve buttered your bread, now lie in it.
We have opened a Pandora’s box of worms here. I’ve hit the nail on the jackpot.
He’s not playing with a full house. I’m shooting from the seat of my pants.
Rattle some feathers. A whole new ball of worms.
I’ll burn that bridge when I get there. Up a tree without a paddle.
Robbing Peter to pay the piper.
“Telling stories…is probably a brain obsession and probably begins relatively early both in terms of
evolution and in terms of the complexity.
Telling stories precedes language, since it is, in fact, a
condition for language, and it is based not just in the cerebral cortex but
elsewhere in the brain and in the right hemisphere as well as the left.”
Antonio Damasio, The Feeling of What Happens: Body and Emotion in the Making of Consciousness
The shortest distance to the
truth is through a story.
DetailsDialogueDrama
Make sure the words are yours.
Push them from the very bottom of your soul.
The performance will take care of itself.