The Disruption of Big Data

Speaker Name

Date

Agenda

•Big Data – what is it?

•Hardware Economics & Big Data Implications

•Benefits of Intel® Inside

•Customer Case Studies

Data is getting big,

but what is Big Data?

Data Growth Phenomenon

200M Tweets sent every day in August 2011

750M Photos uploaded to Facebook over 2011 new year’s weekend

6.7PB Video generated every day in a Smart City project in China

966PB Data stored In Manufacturing as of 2009

$60B Potential annual value from Big Data to US health care

$100B+ Value for service provider from global personal location data

50% Decrease in product development, assembly costs for manufacturing

$20B+ Spent on acquisition of data storage, management, and analysis companies in last 12 months

Source: McKinsey Global Institute Analysis

What is Big Data?

Velocity

Volume

Variety

Traditional Data Big Data

Gigabytes to Terabytes Petabytes and beyond

Occasional Batch – Complex Event Processing Real-Time Data Analytics

Centralized, Structured i.e. Database Distributed, Unstructured Multi-format

Why is Big Data Important?

*Other brands and names are the property of their respective owners. 1::McKinsey Global Institute Analysis

Data is the Raw Material of the Information Age

Smart City Project:

Improve Public

Safety, Boost

Economic Growth

Generate Revenue

from Data Analytics

of B2B Sales

Up to 50% Decrease

in Product

Development and

Assembly Costs1

Online Retailer

Generated 30% of

Sales Due to

Analytics Driven

Recomendations1

Hardware Economics

& Big Data Implications

Changing Economics for Big Data Challenges

1990 2000 2010 1990 2000

~1 TFLOP

~$55K/GFLOP

<$100/GFlop

>500 TFLOPS

Performanc

e

$/GFLOP

Annual Server Unit Shipments Supercomputing in 1997 Supercomputing in 2010

1 Over previous generation Intel® processors. Intel internal estimate. For more legal information on performance forecasts go to http://www.intel.com/performance 2 Intel measurements of average time for an I/O device read to local system memory under idle conditions. Improvement compares Xeon E5-2600 family vs.. Xeon 5600 series 3 Source: Intel internal analysis (backup); 2008 of 3 yr TCO. 4X power efficiency of 4 year old servers. See www.intelsalestraining.com/xeonestimator 4 Intel. As reported at Q1’12 Intel earnings call.

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific

computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you

in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.

Delivers 100X Performance Boost since 2000

The Heart of a Next Generation Cloud Intel® Xeon® E5: The Cloud’s primary building block

• Up to 80% performance boost vs..

prior gen1 at consistent power level

• Dramatically reduce compute time

with Intel® Advanced Vector

Extensions

• Performance when you need it with

Intel® Turbo Boost Tech 2.0

• Up to 66% reduction in total cost of

ownership1

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Benefits of Intel® Inside

373 of Top500*

supercomputers are

powered by

Intel® Architecture

Intel® Xeon® Processors: Solve the Most Important Problems of Any Scale

Engaging 7,000 ISVs via

Software Partner Program

Provisioning >2800 academic

institutions with curricula,

tools, training and research

Intel Software Network:

Providing resources

to > 8.3M developers

Enabling a Vibrant Ecosystem Intel Software and Services

Enabling AWS to run your choice of OS, Applications & Programming Languages

Support Open Source

Amazon Web Services powered by

Intel® Xeon® processor E5-2670

Access to Supercomputing On-demand

Latest Intel® Xeon® performance enhancements without disruption

Business Agility to Efficiently Perform Data

Intensive Tasks in Less Time

Intel® Powered Supercomputer at AWS

AWS built the 42nd fastest supercomputer in the world

1,064 Amazon EC2 CC2 instances with17,024 cores

240 teraflops cluster (240 trillion calculations per second)

Less than $1,000 per hour

Based on Intel® Xeon® processor E5-2670

Supercomputers by the Hour … for Everyone

AWS Scale & Innovation… … Drives Customer’s Costs Down

Intel® & AWS deliver scale that lowers your cost

Invest in Capital

Invest in Technology

Improve Efficiency

Reduce Prices

Attract More Customers

19 AWS Price Reductions

Fueling Innovation in the Cloud

Business Agility Experiment Often & Fail Quickly with AWS on Intel

Cost of failure falls

dramatically

People are free to try out

new ideas

More risk taking, more

innovation

Customer Case Studies

Example use cases:

Log analytics

Life Science

Social Networking

With Nimbus Discovery, looking at a cancer drug

target:

Intel & AWS make impossible Big Science, possible

• Completed 12.55 Compute Years of Work

• Analyzed ~21 Million Ligands

• In only 3 hours, at a cost of $4828.85 / hour

• Instead of $20+ Million in infrastructure

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Weblog Analysis Suggests What You Are Searching For

Better consumer experience through Big Data analysis

Power and Simplicity of AWS on Intel® Xeon® Processors: Speeds your Time to Market

BACKUP

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1,3 1,4

1,5 1,5

1,7

1,0

2,1

X5690Baseline

(3.46GHz, 6C)

MaxtrixMultiplication

(Linpack)

LifeSciences

CAE Energy FSI Numerical Weather

Synthetic Technical Computing Real-world applications

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Configurations: Intel Internal measurements October 2011, See backup for configuration details. For more information go to http://www.intel.com/performance . Any difference in system hardware or software design or configuration may affect actual performance. Copyright © 2010, Intel Corporation.

Higher is

better

Relative Geometric Mean Scores by segment

Actual performance will vary by workload

Higher is better

Intel® Xeon® Processor E5 Family (8C, 2.7 GHz)

Increased Application Performance by up to 1.7X

Intel® Xeon® Processor E5-2600 Product Family

HPC Performance Summary

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Tick-Tock Development Model Sustained Xeon® Microprocessor Leadership

Tick Tock Tick Tock Tick Tock Tick Tock

Intel® Core™ Microarchitecture

Nehalem Microarchitecture

Sandy Bridge Microarchitecture

65nm 45nm 32nm 22nm

Dedicated high-speed

bus per CPU

HW-assisted

virtualization (VT-x)

Integrated memory controller

with DDR3 support

Turbo Boost, Intel HT, AES-

NI1

End-to-end HW-assisted

virtualization (VT-x, -d, -c)

Integrated PCI Express

Turbo Boost 2.0

Intel Advanced Vector

Extensions (AVX)

First high-volume

server Quad-Core

CPUs

Up to 6 cores

and 12MB Cache

Up to 8 cores

and 20MB Cache

2

4

Xeon 1.00256KB L2

(2000)

Xeon 1.26512KB L2

(2001)

Xeon 2.20512KB L2

(2002)

Xeon 3.061M L3(2003)

Xeon 3.202M L3(2004)

Xeon 3.601M L2(2004)

Xeon 3.802M L2(2005)

Xeon 3.004M L2 DC

(2006)

Xeon 3.008M L2 QC

(2007)

Xeon 3.3312M L2

QC (2008)

Xeon 2.938ML3 QC

(2009)

Xeon 3.4612ML3 6C6.4 GT/s

QPI (2010)

Xeon 2.920ML3 8C8.0 GT/s

QPI (2012)

Integer Throughput Performance

Single Core

Dual Core

Quad Core

Six Core

Eight Core

Baseline Score

Higher is better

Historical 2S Integer Throughput Performance

100X

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using

specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance

tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Source: Intel Internal Assessment and Estimates.

For more information go to http://www.intel.com/performance

Intel® Xeon® Delivers 100X Boost in 2S Integer Throughput Performance since 2000

Intel® Xeon® Processor E5-2600 Product Family

APPROVED FOR PUBLIC USE

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