Prepared By Eda Baykan 09.02.2005 Supervisors Jun Luo, Jean-Pierre Hubaux, Jacques Panchard
Integrity of the Web Content: The Case of Online Advertising Nevena Vratonjic Julien Freudiger...
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Transcript of Integrity of the Web Content: The Case of Online Advertising Nevena Vratonjic Julien Freudiger...
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Integrity of the Web Content: The Case of Online Advertising Nevena Vratonjic Julien Freudiger Jean-Pierre Hubaux August 2010, Usenix CollSec10 Slide 2 Internet Economy Online Advertising: The main Internet business model Revenue in 2009 in the US is $22.4 billion Sponsors free services and applications What happens if one meddles with it? 2 Slide 3 3 Rogers, Canadian ISP, injected content into web pages Slide 4 Problem Online advertising and Web browsing is not secured Rely on the HTTP protocol Advertisers, publishers and ad networks lose revenues Threatens the Internet business model! 4 How to secure Online Advertising? Slide 5 Outline I. Online Advertising II. Attacks on Online Advertising III. Collaborative Approach to Securing Online Advertising 5 Slide 6