InteGREAT! Using Social, Web, and Print to Engage Accepted Students
-
Upload
mstoner-inc -
Category
Technology
-
view
1.121 -
download
3
description
Transcript of InteGREAT! Using Social, Web, and Print to Engage Accepted Students
mStoner Webinar | August 2013
@donnatalarico
@mallorywood
InteGREAT!Using Social, Web, and Print to
Engage Accepted Students
4
“It’s not about us, it’s about the
audience we want to reach.” - @SusanTEvans
#mStonerNow
5
Overcome increased audience
fragmentation by integrating your
channels. #mStonerNow
What’s the definition?
6
Integrated marketing is the combination of marketing tactics to help deliver one marketing strategy and
more quickly build know, like and trust.
@ducttape
What’s the approach?
7
Intentionally blend online and offline tools and tactics around a single marketing
strategy.
@ducttape
8
Our channels must tell a
consistent story and mutually
reinforce each other.
#mStonerNow
http://mstnr.me/mFLoB
How we did it
What we’ve learned
How can these examples apply to you and your unique organizations
9
Share Your Moment Campaign
10
But first, a
CONFESSION
11
82% of accepted students want to interact. -College in a Social Media Age, 2013 (Chronicle of Higher ed)
12
An @mention is the new radio shout out.
13
Settingthe
Stage.
14
15
16
17
18
19
http://storify.com/EtownCollege/accepted
#etown2017
20
21
RESULTS
22
If this doesn’t give you the warm & fuzzies…
#etown2017
23
Involvement = Yield176+ accepted
students shared their moment on Twitter or Instagram
#etown2017 continues to gain momentum as committed students get excited for college
#etown2017
Year Yield
2013 20.5
2012 19.6
24
Up, up and away…
Year Incoming First-Years
2013 543
2012 508
Year Inquiries to Applications
2013 17 %
2012 16.5%
2011 14.5%
“The Share Your Moment campaign would have had the
biggest impact on the deposit rate – I would say it helped with the
resurgence of that ratio.”
-Paul C. , -VP of Enrollment
25
#etownmovein
26Storify: http://bit.ly/14ZR2BK
#etownmovein
27
ADVICE
28
BUILDTRUST
29
WASH, RINSE,
REPEAT!
30
TRUSTME!
31
Social Media Following1300+ Facebook
likes747+ Twitter
followers (nearly double)
Average post reaches 1.9k people; 26, on average, interact
53% conversation; 49% updates – a good balance
Average time on site – 6:17 – 126% increase from last year
20% increase in repeat visitors from Facebook; 358% from Twitter
Mobile traffic from Facebook up 256%
Twitter referrals up 381%
Social Audience is Loyal, Growing
Web Engagement
As of 6/2013 – numbers increased since then!
@donnatalarico
@mallorywood
Any Questions?
32