Integration Automation Celebration

Integration Automation Celebration

John Brandt – Sales Director

www.highroadsolution.com

Thank You for Joining!

John BrandtSales Director

@johnbrandt25


Need for Automation


Automation Potential

• Automating Content

• Automating

Membership

Programs

• Automating Event

Programs

• Automating

Membership

Acquisition

Campaigns


Automating Your Newsletter Content

• Many Forms

• Lowest Level

– Dynamic Content

• Highest Level– Integration of AMS and

CMS

– ASAE Association Now +

• Newsletter Xpress +

– Preferences & Taxonomy


Newsletter Xpress +

Member/Constituent

Preference Center

Content Posted to CMS

Frequency Preference

Newsletter Deployment

Newsletter Xpress +


Membership Program Automation

• Common membership programs you can do now!– Membership Renewal

Programs

– Welcome Program

• Do you do other types of update emails that you can personalize and automate?– CPE or CLE credits for

example


Anatomy of a Renewal Program

60 Day Reminder

Trigger

30 Day Reminder

Trigger

7 Day Reminder

Trigger


Event Program Automation

• Triggered Promotional Emails

– Based on open or click behavior

– Targeting your most interested subscribers

– Track for those that have attended in the

past

• Managed Automation Campaigns

– Full-Service programs via HubSpot


Event Promotion

• General InvitationTrack 1

• OpenersTrack 2

• Registration Link ClickersTrack 3

• RegistrantsTrack 4


Membership Acquisition Programs

• Using HubSpot we can build automation programs to acquire members and event registrations

• Target non-members visiting your site– Reading your articles on your

website

– Opening your non-member mail

– Following you or commenting about you on social

– Attending live or virtual events


Build It and They Will Come!

Thanks Again!

Submit questions to:

[email protected]

Twitter: @johnbrandt25

Integration Automation Celebration

Marketing

Transcript of Integration Automation Celebration