Integration OPPORTUNITIESmedia.shawmedia.ca/.../2015/01_29/bake_with_anna.pdfANNA OLSON Celebrity...
Transcript of Integration OPPORTUNITIESmedia.shawmedia.ca/.../2015/01_29/bake_with_anna.pdfANNA OLSON Celebrity...
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Integration
OPPORTUNITIES
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BAKE WITH ANNA OLSON
CELEBRITY CHEF ANNA OLSON TURNS VIEWERS INTO PRO-BAKERS WITH HER DELICIOUSLY EASY-TO FOLLOW MASTER CLASS.
Subject to change. All details subject to approvals from Shaw Media and production teams. Production fees may apply. Category exclusivity negotiable.
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 778.945.9290
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BAKE WITH ANNA OLSON
ELEVATE YOUR BRAND by aligning with a trusted, innovative and beloved chef in a high impact environment that audiences connect with.
Propel Your Brand: The world of baking and recipes is one ripe with sharing, exchanging of ideas and celebrating our victories. Bake with Anna Olson is the perfect platform for a key influencer to propel your brand forward on a national level.
Subject to change. All details subject to approvals from Shaw Media and production teams. Production fees may apply. Category exclusivity negotiable.
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 778.945.9290
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ANNA OLSON
Celebrity chef Anna Olson is host of Bake with Anna Olson, following on the heels of the successful series, Sugar and Fresh with Anna Olson all of which have aired in 40 countries worldwide. She has authored seven bestselling cookbooks including her most recent, Back to Baking.
Anna’s culinary philosophy is based on a common-sense approach of cooking and baking with the seasons as well as respecting the ingredients, the technique and the process of sharing with others through food. Most of all, cooking and baking should be fun! +48K likes +11k followers 2.8K followers
Subject to change. All details subject to approvals from Shaw Media and production teams. Production fees may apply. Category exclusivity negotiable.
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 778.945.9290
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EPISODE STRUCTURE BASIC; MODERATE; MASTER PROGRESSION
Celebrity chef Anna Olson showcases her baking mastery in the new season of Bake. Whether it’s caramel, meringue or marzipan, each episode takes viewers on a delicious learning curve starting with the baking basics all the way up to master-class level recipes.
This season Anna shows off even more decadent recipes and insider tricks – from how to avoid shrinking pie crusts to what to do if chocolate seizes.
Anna invites viewers – and occasionally some friends and family – into her kitchen to learn the sweet skills and tantalizing techniques of baking by the master herself. Whether an amateur or a soufflé superstar, viewers come away with the confidence and skill to bake like a pro.
Subject to change. All details subject to approvals from Shaw Media and production teams. Production fees may apply. Category exclusivity negotiable.
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 778.945.9290
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PRODUCTION DETAILS Pre-production: January – March 2015 Shoot Dates: Late March, 2015 x 6 weeks
BROADCAST DETAILS
• 20 x 30 minute episodes
• On-air Fall 2015 with at least 3 plays per week – weekend morning premiere with weekday afternoon and early prime repeats
• Food Network and foodnetwork.ca
• VOD
Subject to change. All details subject to approvals from Shaw Media and production teams. Production fees may apply. Category exclusivity negotiable.
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 778.945.9290
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Subject to change. All details subject to approvals from Shaw Media and production teams. Production fees may apply. Category exclusivity negotiable.
PROMOTION AND PUBLICITY
THE SERIES IS SUPPORTED WITH ON-AIR & ONLINE PROMOTION INCLUDING SOCIAL MEDIA AND A TARGETED PUBLICITY CAMPAIGN. CO-MARKETING INITIATIVES ARE WELCOME!
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 778.945.9290
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GET INVOLVED
BRANDED PRODUCTS
Recipe Integration Official Grocer Official Coffee
APPLIANCES
Appliance Provider
Subject to change. All details subject to approvals from Shaw Media and production teams. Production fees may apply. Category exclusivity negotiable.
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 778.945.9290
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CUSTOM ADVERTORIAL THE KIT
Bring an additional element to the Bake partnership with a custom advertorial or recipes section in the Food Network section of the Kit, in it’s print and digital formats.
Subject to change. All details subject to approvals from Shaw Media and production teams. Production fees may apply. Category exclusivity negotiable.
Deadline for confirmation March 2; products must be delivered by March 19.
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 778.945.9290
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CUSTOM VOD FOLDER
Subject to change. All details subject to approvals from Shaw Media and production teams. Production fees may apply. Category exclusivity negotiable.
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Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 778.945.9290
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Recipes
Each episode delivers multiple recipes for use online.
SHOW PAGE: DIGITAL ELEMENTS
Subject to change. All details subject to approvals from Shaw Media and production teams. Production fees may apply. Category exclusivity negotiable.
Additional web content
Secondary storylines and sponsored content
Anna’s Mobile App: Olson Recipe Maker
Bake recipes on Anna’s mobile app!
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 778.945.9290