Integrating Women in the Dairy Value Chain– Case Study of Engro Foods, Pakistan

Syed Saud Ahmad PashaDirector Agribusiness, Engro Foods

Feb 17, 2016

Pakistan’s Dairy Sector

- 63% of Pakistan population (180 Million) is rural

- 80% of the poor population living in rural areas

- Agriculture contributes 21% to GDP at and employs 44% of the workforce

- Livestock subsector accounts for 11% of GDP and more than 50% of agriculture

- 30-35 Million farmers livelihood tied to livestock

- 90% of the milk traded through informal channels

- 90% of the milk is produced by smallholder farmer with a herd size of 1- 4 animals.

- Livestock is managed by females, while milk is marketed by men, with little incentives for the

smallholder farmers

Pakistan’s Dairy Sector is fragmented !

HOW DO WE WORK

84% of Engro's milk collection comes from the smallholder farmers !

2000 MCCs

VMC

22 Area + 5 Satellite Offices

260 MOBILE MILK COLLECTION VANS

SMCA

2 PLANTS

Engro Farm

134 main line Vehicles

FARMERDodhi

Contractors

Engro’s Dairy Supply Chain

- Smallholders constitute 90% of existing supplies

- The greatest potential for dairy development is also with smallholder farmers

- Women manage livestock in this segment

Gender Inclusivity - The Business Case

Growth of the sector is linked to economic development and sustainability of the smallholder female dairy farmers

- Massive Cultural barriers

- Accessing female dairy farmers is difficult

- Mobility of women professionals is dependent on male family members

- Mobilization of male members of the family therefore becomes a key to resolving issues

- Low literacy rates in rural women

- Logistics support needed by entrepreneurs to do their job

Gender Inclusivity - Challenges

Challenges in gender-inclusivity are huge and require a consistent response by stakeholders

- Economic empowerment has led to

- Improved social standing of women

- Higher spend on education and health within the family

- Women taking pride in their ability and role they play in society

Gender Inclusivity - Impact

Economic empowerment of women has the most sustainable impact

Partnerships among the stakeholders is key to realizing the potential –Public, Development Institutions, Non-governmental organizations, Private sector, Communities

Gender Inclusivity - Future

Engro’s Milk Collection Centre

Khushaal Livestock Project with USAID Funding

18,000 + Female Farmers trained in best practices

WELD – USAID & Engro Project

300 Female Village Milk Collector Entrepreneurs trained and incubated

WELD – USAID & Engro Project

300 Female Livestock Extension Worker Entrepreneurs trained and incubated

WELD – USAID & Engro Project

Follow up with trained female farmers by Engro staff

WELD – USAID & Engro Project

WELD – USAID & Engro Project

Follow up with trained female farmers by Engro staff

Engro Vet helping Livestock Extension Entrepreneur with her records

WELD – USAID & Engro Project

Shahida makes PKR 30,000 a month now !

WELD – USAID & Engro Project

Entrepreneur ready to deworm the livestock!

WELD – USAID & Engro Project

Entrepreneurs vaccinate for HS, FMD and other livestock diseases

WELD – USAID & Engro Project

Entrepreneurs teaching farmers to clean their livestock and keep her stress free

WELD – USAID & Engro Project

Engro Foods CEO and other executives interacting with entrepreneurs

WELD – USAID & Engro Project

New program providing refresher training to female farmers

SEaDS-Net – KFW-DEG & Engro Project

Mobilizing and Training men to sustain women participation and improving yields

SEaDS-Net – KFW-DEG & Engro Project

Entrepreneur making molasses urea cake to sell to farmers

SEaDS-Net – KFW-DEG & Engro Project

Engro staff demonstrating practices during a training

SEaDS-Net – KFW-DEG & Engro Project

Thank you!