Integrating Web Frontend and Publishing Back...
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Image Source: http://www.everystockphoto.com/photo.php?imageId=457781&searchId=75d0e151d51da802b3799d4dc5140c11&npos=18 by „eye of einstein“; License terms: CC BY 2.5 Integrating Web Frontend and Publishing Back office Publishers’ Forum 2012 23./24. April 2012, Berlin Christian Kohl, Director Information & Publishing Technology, De Gruyter Gregor Wolf, Chief Technology Officer, Klopotek
Transcript of Integrating Web Frontend and Publishing Back...
Image Source: http://www.everystockphoto.com/photo.php?imageId=457781&searchId=75d0e151d51da802b3799d4dc5140c11&npos=18 by „eye of einstein“; License terms: CC BY 2.5
Integrating Web Frontend and
Publishing Back office
Publishers’ Forum 2012
23./24. April 2012, Berlin
Christian Kohl, Director Information & Publishing Technology, De Gruyter
Gregor Wolf, Chief Technology Officer, Klopotek
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Integrating the deGruyter.com catalog with the back office
software
(First of two presentations, Today)
Christian Kohl, Director Information & Publishing Technology, De Gruyter
Gregor Wolf, Chief Technology Officer, Klopotek
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Integrating deGruyter.com e-commerce with the back office
software
(Second of two presentations, Tomorrow)
Christian Kohl, Director Information & Publishing Technology, De Gruyter
Gregor Wolf, Chief Technology Officer, Klopotek
Before we start
move to the front rows, please!
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Before we start
Apologies for German hardcopies in the English presentation!
(deGruyter is German and runs Klopotek in German)
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De Gruyter Summary
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Innovative, agile responses to the challenges of tomorrow
De Gruyter -
De Gruyter Quick Intro
We are the leading supplier of international standardized software
and consulting services for publishers of digital products, books
and journals.
For 350 publishers and information providers specializing
in all areas Klopotek is the first choice.
Klopotek. The partner publishers rely on.
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in 140 locations in Europe, North America, and Asia
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Klopotek. The partner publishers rely on.
350+ publishing customers using Klopotek software
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10 of the top 20 publishers worldwide rely on the
Klopotek solution
60% of Klopotek software and services is international
14.000 publishing staff worldwide use the Klopotek solution
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The world is increasingly using online search
Mobile access accelerates
Discovery relies on indexing and linking
Indexing and linking relies on metadata
With hundreds of thousands of books being published each year,
how will yours be found?
Why metadata? There’s no alternative to Discoverability.
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Metadata make your content visible
Metadata tie your authors, content, products and your customers
together. If you don’t do it, online search, e-shops, and social sites
will do it. They already do.
Challenges of product metadata in the digital age
Edition linking (Versions of a product in differing formats)
Sets of e- and print
Bundles of subscriptions and one.offs
Discoverability is Metadata
If you don‘t do it, they do it.
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Metadata structures, formats, standards evolve everywhere – a real
challenge for publishers to follow
Ineffective meta data integration / replication causes
high cost of data manipulation
gradient duplication errors and mismatches
Ingram, VLB, Publishers’ catalog exports… most sources require
significant clean-up … and still do not match
All causing non discovery
Integration is key
“Obscurity is a far greater threat to authors and creative artists than
piracy.”
Tim O’Reilly, 2002
“In a digital world, if your content cannot be found, it has no value.
Metadata is the key to success”
Mark Majurey, Digital Strategies Director, Taylor & Fancis Group, 2010
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De Gruyter Online PROJECT WHERE WE COME FROM
The Challenge: 2010 situation
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license: CC by 2.0
The Challenge (2010)
3 content platforms
1 marketing website
2 ½ e-commerce websites
4 customer databases
7 different content/assets „pipelines“
26 Sales models, most of those new or
re-defined, or re-modeled
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De Gruyter Online PROJECT GOALs
Project Goals:_Systems Integration and Consolidation Increase Flexibility
Reduce Cost
Increase Automation
Source: http://www.vizeer.com/search/pearl+river+bridge+architecture; retrieved: 27.12.2010; credits and copyright: NL Architects,
http://www.nlarchitects.nl/
The Challenge: Starting Point
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license: CC by 2.0
Mid-/Long-term opportunities: The Future
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http://creativecommons.org/licenses/by/2.5/
Fully automatic real-time integration
of all systems
ERP
CRM
Storage
Production
Content Capturing
Dissemination
BI Logistics
Analytics
AdServer
Manuscript Submission
Online
Mobile
Aggregators
Trade Partners
Production Tacking
CMS
Fulfilment
26 print/digital/bundled business models / product types
Synchronization between back office and web catalog
Visualization of complex product structures in the web catalog
In a catalog, everything looks fairly easy, but
everything can also be ordered online, so product and
ordering models must 100% match
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Challenges of the catalog
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Synchronising classification
and navigation
Let‘s see live…
http://www.degruyter.com/
browse?pageSize=10&
searchTitles=true&sort
=datedescending&t1=
ME-15&type_0=books
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More filters
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Set
eBook
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Print, Set, eBook
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Set
eBook
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How does the website know?
Set
eBook
Print in a Set not in stock -> System pre-delivers eBook
Print in a Set is POD -> System triggers POD
Print or eBook in a Set is EoD -> System triggers manufacturing
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The PoD and EoD Challenge
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Automated POD and EoD resolution
Set
eBook
From One-Offs, now to Subscriptions
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P/O
Online
Full data load asap
Focus on products with most revenue
Don‘t waste time solving the last 5% …
Accept that data is faulty/inconsistent
Chose redundancy over dependency
Edit data in one source place only – no compromise
Never replicate functionality between systems
Define the business models first, derive system models
Specify model matching between integrated systems
Summary
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