INTEGRATING SUPPLY CHAIN AND LOGISTICS MANAGEMENTINTEGRATING SUPPLY CHAIN

AND LOGISTICS MANAGEMENT

CHAPTER 16

Relating marketing channels logistics Relating marketing channels logistics management, and supply chain managementmanagement, and supply chain management

The automotive supply chainThe automotive supply chain

• Supply Chain Management and Marketing Strategy

• Aligning a Supply Chain with Marketing Strategy Understand the customer

Understand the supply chain

Harmonize the supply chain with the marketing strategy

•Dell Computer Corporation: A Responsive Supply Chain

•Wal-Mart, Inc.: An Efficient Supply Chain Cross docking

SIGNIFICANCE OF SUPPLY CHAIN AND LOGISTICS MANAGEMENT

•Information’s Role in Supply Chain Responsiveness and Efficiency•Electronic data interchanges

•Total Logistics Cost Concept

INFORMATION & LOGISTICS MANAGEMENT OBJECTIVE IN A SUPPLY CHAIN

How total logistics cost varies with number of How total logistics cost varies with number of warehouses usedwarehouses used

•Customer Service Concept•Lead Time

Quick response Efficient consumer response

•Dependability

•Communication

•Convenience

INFORMATION & LOGISTICS MANAGEMENT OBJECTIVE IN A SUPPLY CHAIN

Advantages and disadvantages of five modes Advantages and disadvantages of five modes of transportationof transportation

•Inventory Management•Reasons for Inventory

•Inventory Costs

•Supply Chain Inventory Strategies Just-in-time (JIT) concept Vendor-managed inventory

KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN