2011 Integrating with Sales & Marketing to Capture & Deliver Intelligence - Final
Integrating sales and marketing
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Transcript of Integrating sales and marketing
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KNOWLEDGE +
ACTION =
RESULTSwww.marconix.in
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How has your
business changed ?www.marconix.in
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Insanity:
“doing the same
thing over and over
again and expecting
different results.”
Albert Einstein
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REVENUE
GROWTH
Revenue/
Client
# New
Clients
Ave. Sale
Size
Lifetime
Client
Valuewww.marconix.in
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Leads
Generated
Deals
Closed
Marketing Sales
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Sales
Marketing
Corporate Objectives
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CHALLENGES AND
OPPORTUNITIES
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1,000,000 / 2,700
22 Seconds
Channels
Time
BudgetConversion
Lack of
Planning
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www.marconix.in
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Need Information Evaluate DecisionTake
Action
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LISTEN TO SALES
AND MARKETING
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MARKETING PLANNING PROCESS
Research TargetGoals
ChannelsMessage/
MaterialsAction
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Develop common goals
Sales must be included in the
marketing planning process
Marketing must understand the
sales challenges
Work together to profile your ideal
client
BUILDING AN INTEGRATED SYSTEM
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Lead
Qualified lead
Prospect
Opportunity
Client
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Map the buying cycle
1
2
3
Leverage technology
Measure in public
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