Integrating Print in a Multi-Channel World
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Transcript of Integrating Print in a Multi-Channel World
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Integrating Print in a Multi-Channel World
Presented by John Foley
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
John Foley, Jr.
Grow Socially, Inc – Support Services
Online Marketing/Social Media
Plan, Manage, Execute and Measure
interlinkONE – Software (SaaS)
Enterprise Marketing Management Software
Plan, build, manage, execute and measure all marketing activities
Happy Birthday 15 Years!
I love Mar(H)keting!
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Accolades
• Jetsetter Status on FourSquare
• Ranked #14 #12 as a Top CMO on Twitter in 2011
• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50
• NAPL Soderstrom Society 2010
• MFSA - Luke Kaiser Education award 2011
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Who We Are
► Grow Socially, Inc – Support Services► Online Marketing/Social
Media► http://GrowSocially.com
► interlinkONE – Software (SaaS)► Enterprise Marketing
Management Software► http://interlinkONE.com
Happy Anniversary 15 Years!
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Today
► Mobile and Social are Huge and Growing
► Print Still Has a Place… I’ll show you!
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Integrating Print
► Mobile Marketing► Social Networks► Multi-Channel Efforts
Photo Credit: http://www.flickr.com/photos/rpenalozan/5170104100/sizes/m/in/photostream/
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
PRINT + MOBILE
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
QR Codes
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Why QR Codes?
http://blog.nielsen.com/nielsenwire/?p=28790
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Proprietary vs. Non- Proprietary
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
QR = “Quick Response”
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Use: Registration via Direct Mail
► Quote from 9/1: “Nearly one third of all Standard Mail in the past two months contained a QR code”
Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Case Study: CustomXM
31% accessed landing page via QR Code.
24% of the submissions came via the QR code.
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Shorten the URL!
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Provide Clear Directions
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Mobilize Your Content
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Include Padding
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Track, Measure, Test
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
And… You Can Customize The Look
How? Go to: http://ilnk.me/QRPattern
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Want More?
TheQRToolKit.com
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
SOCIAL NETWORKS
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Create Awareness & Drive Traffic
► More and more noise is happening online.
► Print can help people cut through the clutter to find your online message.
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Print for Mobile/Social
Print can increase success of location-based promotions and other mobile/social opportunities.
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Case Study: Generation Smile
► Small Business► Well-Known in the Community► Needs to Grow!
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
They Built It…Would People Come?
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Printed Signs to Drive Traffic
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Created Handout Cards
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Results (On-Going)
► Increased the # of fans► Increased engagement on their content► Refreshed view in the community
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Create Awareness of Personal Profiles
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
MULTI-CHANNEL EFFORTS
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
In a Marketing Campaign
“More than One-and-Done”
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
March Seminar
Email SMS / Text Print
Invitation Email Invitation Text Direct Mail Invitation
PURL / Response Page Reply Text PURL
/ Response Page Call Center
- Week Follow-Up -
Reminder Email Reminder Text Reminder Direct Mailer
PURL / Response Page Reply Text PURL
/ Response Page Call Center
Measuring Response Rates
Email vs. Text vs. Print
22% You’re Invited!
6% Win a FREE gift!
47% Check out our March Seminar
25% Are you interested in attending?
Measuring Subject Lines
Multi-Channel Campaign
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Content/Messaging Sharing
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
3 Takeaways
► QR Codes: best way to integrate print + mobile today.
► Social Media = Use print to drive traffic
► Strategy Will Create On-Going Opportunities
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Q & A / Contact Me!: http://ilink.me/JR
iFlyMobi.com
Scan It!
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
interlinkONE’s Software
► Learn more at http://interlinkONE.com
► Or call our VP of Sales, Karen Sheehey: 978-694-9992
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
THANK YOU