Integrating Print in a Multi-Channel World

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Questions or Comments? Phone 1.800.948.0113 Email [email protected] Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Integrating Print in a Multi-Channel World Presented by John Foley

description

interlinkONE and Grow Socially CEO John Foley, Jr. delivered this presentation at the 2011 Print Delivers event in Boston.

Transcript of Integrating Print in a Multi-Channel World

Page 1: Integrating Print in a Multi-Channel World

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.

Integrating Print in a Multi-Channel World

Presented by John Foley

Page 2: Integrating Print in a Multi-Channel World

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

John Foley, Jr.

Grow Socially, Inc – Support Services

Online Marketing/Social Media

Plan, Manage, Execute and Measure

interlinkONE – Software (SaaS)

Enterprise Marketing Management Software

Plan, build, manage, execute and measure all marketing activities

Happy Birthday 15 Years!

I love Mar(H)keting!

Page 3: Integrating Print in a Multi-Channel World

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Accolades

• Jetsetter Status on FourSquare

• Ranked #14 #12 as a Top CMO on Twitter in 2011

• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category

• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50

• NAPL Soderstrom Society 2010

• MFSA - Luke Kaiser Education award 2011

Page 4: Integrating Print in a Multi-Channel World

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Who We Are

► Grow Socially, Inc – Support Services► Online Marketing/Social

Media► http://GrowSocially.com

► interlinkONE – Software (SaaS)► Enterprise Marketing

Management Software► http://interlinkONE.com

Happy Anniversary 15 Years!

Page 5: Integrating Print in a Multi-Channel World

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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Today

► Mobile and Social are Huge and Growing

► Print Still Has a Place… I’ll show you!

Page 6: Integrating Print in a Multi-Channel World

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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Integrating Print

► Mobile Marketing► Social Networks► Multi-Channel Efforts

Photo Credit: http://www.flickr.com/photos/rpenalozan/5170104100/sizes/m/in/photostream/

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PRINT + MOBILE

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QR Codes

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Why QR Codes?

http://blog.nielsen.com/nielsenwire/?p=28790

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Proprietary vs. Non- Proprietary

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QR = “Quick Response”

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Use: Registration via Direct Mail

► Quote from 9/1: “Nearly one third of all Standard Mail in the past two months contained a QR code”

Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/

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Case Study: CustomXM

31% accessed landing page via QR Code.

24% of the submissions came via the QR code.

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Shorten the URL!

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Provide Clear Directions

Page 16: Integrating Print in a Multi-Channel World

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Mobilize Your Content

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Include Padding

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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Track, Measure, Test

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And… You Can Customize The Look

How? Go to: http://ilnk.me/QRPattern

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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Want More?

TheQRToolKit.com

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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

SOCIAL NETWORKS

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Create Awareness & Drive Traffic

► More and more noise is happening online.

► Print can help people cut through the clutter to find your online message.

Page 23: Integrating Print in a Multi-Channel World

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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Print for Mobile/Social

Print can increase success of location-based promotions and other mobile/social opportunities.

Page 24: Integrating Print in a Multi-Channel World

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Case Study: Generation Smile

► Small Business► Well-Known in the Community► Needs to Grow!

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They Built It…Would People Come?

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Printed Signs to Drive Traffic

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Created Handout Cards

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Results (On-Going)

► Increased the # of fans► Increased engagement on their content► Refreshed view in the community

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Create Awareness of Personal Profiles

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MULTI-CHANNEL EFFORTS

Page 31: Integrating Print in a Multi-Channel World

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In a Marketing Campaign

“More than One-and-Done”

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March Seminar

Email SMS / Text Print

Invitation Email Invitation Text Direct Mail Invitation

PURL / Response Page Reply Text PURL

/ Response Page Call Center

- Week Follow-Up -

Reminder Email Reminder Text Reminder Direct Mailer

PURL / Response Page Reply Text PURL

/ Response Page Call Center

Measuring Response Rates

Email vs. Text vs. Print

22% You’re Invited!

6% Win a FREE gift!

47% Check out our March Seminar

25% Are you interested in attending?

Measuring Subject Lines

Multi-Channel Campaign

Page 33: Integrating Print in a Multi-Channel World

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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Content/Messaging Sharing

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3 Takeaways

► QR Codes: best way to integrate print + mobile today.

► Social Media = Use print to drive traffic

► Strategy Will Create On-Going Opportunities

Page 35: Integrating Print in a Multi-Channel World

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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

Q & A / Contact Me!: http://ilink.me/JR

iFlyMobi.com

Scan It!

Page 36: Integrating Print in a Multi-Channel World

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Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

interlinkONE’s Software

► Learn more at http://interlinkONE.com

► Or call our VP of Sales, Karen Sheehey: 978-694-9992

Page 37: Integrating Print in a Multi-Channel World

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THANK YOU