Integrating Mobile Wallet into your Ecosystem

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    24-Jan-2015
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Learn how to integrate mobile wallet into your existing ecosystem. From using passes to updating passes, leveraging existing systems to integration, this guide serves to show how easy it is for businesses be a part of the mobile wallet revolution. Visit http://passkit.com/ to learn more and get started today!

Transcript of Integrating Mobile Wallet into your Ecosystem

  • 1. Integrating Mobile Wallet into Your Ecosystem

2. Passbook Re-imagine whats in your pocket 3. Passbook Enriching customer experiences with PassKit 4. GAPP Shop Gift Card A pass implementation GAPP 5. Overview A. GAPP Shop Gift Card B. Leveraging Existing Systems C. Determining Complexity D. Tips and Tricks 6. A. GAPP Shop Gift Card Lifecycle review 7. Lifecycle GAPP Shop gift card Passbook Redeem gift card Update gift card Deliver gift card GAPP 8. Deliver the Pass Getting GAPP shop gift card to the right user 9. GAPPCustomer Acquires the Pass Step Onepurchase 10. Customer Acquires the Pass Step Twopopulate gift card recipient details GAPP 11. Customer Acquires the Pass Step Threeuser receives a gift card 12. Customer Acquires the Pass Step Fouruser clicks add to Passbook 13. Customer Acquires the Pass Step Fiveuser receives store gift card 14. Deliver the Pass Companion app not required! GAPP Shop gift card goals Passbook should make it easier Existing avenues shouldnt get harder Integrate with existing systems 15. Use the Pass Using GAPP Shop gift card 16. Use the Pass Purchase in retail GAPP Shop (Oine) 17. Use the Pass Purchase on the web or on the phone (Online) 18. Use the Pass GAPP Store gift card goals Leverage existing systems Retail Store - Point of sale device - Optical scanners Web Phone Omni channel 19. Human Factor Retail employees Retail employees Build a great point of sale user interface Which scanner do I use? Laser scanner Optical scanner Handheld 3D scanner Any training for employees? 20. 1-Dimensional Code 93 GTN-12 EAN-13 2-Dimensional PDF-417 Aztec QR Code Barcodes YesNo 21. Human Factor Retail employees Target user-experience consistency Repeatability Reproducibility 22. Update the Pass Updating GAPP shop gift card 23. Feedback Loop Once a redemption occurs, update the pass Feeds back into human factor and customer engagement Use PassKit Push Update service Keeping your passes alive 24. B. Leveraging Your Existing Systems 25. PassKit Push Notication Service Typical Systems Diagram Order Processor Order Induction Database Database Email/ SMS/ MMS Services Physical Gift Card Services Push Services Push Queue PassKit Storage Point of Sale Device PassKit Services GAPP Applications & Service Interface 26. Physical Gift Card Services Push to the Black Box API= Communication link between systems PassKit Push Notication Service Push Services Push Queue PassKit Storage Point of Sale Device PassKit Services 27. Physical Gift Card Services Point of Sale Device Identify the Minimum Interface 1. Create the pass 2. Identify the source of truth (where do you get data from?) 3. Redeem the pass 4. Callback for update PassKit Services Only maintain the boxes that are relevant 28. Physical Gift Card Services Point of Sale Device Common Identier 1. Create the pass 2. Identify the source of truth (where do you get data from?) 3. Redeem the pass 4. Callback for update PassKit Services GCN GCN GCN 29. Value known by all interfacing systems Common Identier Gift card number Club card number Insurance policy number Order number Event ID Event ID with a customer ID 30. C. Determining Complexity A way to anticipate the level of eort 31. Facets of Complexity 1. Value 2. Uniqueness 3. Static vs. Dynamic 4. Scale 5. System Integration 32. Basic Levels AdvancedIntermediate 33. Basic Intermediate 1. Value Newspaper Coupon Movie Ticket Boarding Pass Advanced 34. Multiple use Single person 2. Uniqueness Multiple use Multiple person Quantied use Eg: Subway coupon Eg: GAPP membership card Eg: Boarding ticket Basic Intermediate Advanced 35. Time sensitive 3. Static vs. Dynamic Informational Multi-state Eg: Coee shop coupon Eg: Event show time Eg: Basketball match scoring Basic Intermediate Advanced 36. More 4. Scale Few Many use Eg: Number of locations/Passes/Point of Sales Basic Intermediate Advanced 37. Electronic only 5. System Integration Tentcards, emails, mobile apps, online/ oine ads Eg: Smart phone Eg: POS System Eg: All channels iPhone/ Android Basic Intermediate Advanced 38. Complexity Better= 39. D. Tips and Tricks Something for every complexity level 40. 1. Loss on Internet Connectivity 2. Push update services TipsBasic Basic 41. 1. Loss on Internet Connectivity Impacts performance, security and reliability Issuers Users Basic 42. 2. Push update services Impacts performance, security and reliability Push update services are not 100% reliable Basic 43. TipsIntermediate 1. Validate Signicant Contents 2. Monitor Intermediate 44. 1. Validate Signicant Contents Impacts security Anyone can create a pass The pass is not authoritative Always check the source of truth Eg. is the pass info up-to-date? Depends on level of integration Intermediate 45. 2. Monitor Impacts reliability Be the rst to know when your systems go down There are numerous external websites that do monitoring Build a query against one of your production test passes Validate response is right/ wrong Internal logging systems Asset sizes Certicate expiration warnings (signing and push notication) Internal monitoring Intermediate 46. TipsAdvanced For the most complex passes 1. Distinguish Test and Production Passes 2. Build in Debug-ability Advanced 47. 1. Distinguish Test and Production Remember the pass type identier Pass Type Identier Advanced 48. 1. Distinguish Test and Production Passbook package contents Description Format Version Organization Name Serial Number Team Identier Authentication Token Web Service URL Pass Type Identier Pass Type Identier Advanced 49. 2. Build in Debugging Impacts reliability Be ready to troubleshoot it in production Leverage the back of pass for debug information Have a test serial number for production Turn on a ag on this test pass Display extra information on the back of pass Host or data center Locations Last updated date Advanced 50. Summary A. GAPP Shop Gift Card B. Leveraging Existing Systems C. Determining Complexity D. Tips and Tricks 51. Condentiality All architecture and solution related content remains the Intellectual Property of PassKit, Inc. and is subject to copyright. The content of the presentation may not be shared with any third party in either its original form, or derivative thereof, without the express written permission of PassKit, Inc. 52. PassKit - The Mobile Wallet Cloud Solution Providing all you need to prot from the mobile wallet