Integrating email to-post with Marketo

Integrating Email-to-Post with Marketo Forms

Ken MoorheadMarch 2011

© 2011 Compendium, All Rights Reserved

Step 1 – New Custom Fields for Capturing Content

• Create a new String field in Marketo for the content submitted by prospects. If you don’t have rights to create fields, contact [email protected] to request a custom field


mailto:[email protected]

Step 2 – Create a plain text email in Marketo

• Make sure the “from” address is static – don’t use a token in this case.

• Include the custom token created in step 1 in the email body.


Step 3 – Create a Marketo Form / Landing Page

• Include the custom field from step 1 in the form.


Step 4(a) – Set up your Campaign in Marketo

• This campaign is triggered by filling out a form. Use a filter on your custom field of “is not empty” to prevent blank submissions.


Step 4(b) – Set up your Campaign in Marketo

• Content is sent into Compendium using the Send Alert flow action.

• Use the email created in Step 2, set the “Send to” value to “None.” Put the Compendium Email-to-Post address in the “To Other Emails” field.


After activating the campaign…

• Whenever a prospect fills out the form, their content is passed into Compendium.


Editing and publishing…

• And here is the content, now in Compendium and ready to be responded to and published!


Integrating email to-post with Marketo

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