Digital Event – January 21, 2016

premiere of a powerful video data analysis tool

We Turn Consumers into your Greatest fans

Valter D’Avino Head of Region Western and Central Europe

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 2

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 3

› 18M TV subscribers

› 500 channels

› 6 Emmys

› #1 market position

Ericsson in media

CONTENT OWNERS

BROADCASTERS

TV SERVICE PROVIDERS

Cable

Telco

We address and enable…

Satellite

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 3

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 4

By 2021

28 billion connected devices 15 billion video enabled

10x traffic growth, 70% video

>50% on demand

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 4

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 5

But Today .. The Media value Chain is Forever disrupted

Telecom TV service provider

Cable TV service provider

Satellite TV service provider

Content Owners Broadcasters

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 5

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 6

› Access to all content in one place › Available anywhere at any time › Seamless experience across every screen › Help to find my next favorite thing to watch › Connected with friends’ and experts’ viewing › Constant new features & improvements › Perceived right price

As TV moves into the online world of tablets, smartphones and apps, it sets whole new expectations that today’s TV providers struggle to keep up with

Disruption continually changes the consumer

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 6

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 7

Ever higher expectations.

Media consumers:

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 7

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 8

More services to chose from.

Media consumers:

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 8

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 9

Lower barriers to switching.

Media consumers:

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 9

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 10

Delight the TV consumer ...Every Day.

The business outlook for media:

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 10

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 11

SEAMLESS

EXPERIENCE PERSONALIZED

DISCOVERY

IMMERSIVE

CONTENT CONSTANT

EVOLUTION

THE new elements of ensuring TV consumer delight

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 11

Ericsson Integrated video insights Guy Beverlin Head of Global TV and Media Practice Business Unit Global Services Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 12

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 13

Unleashing the potential of video data

Untapped opportunity to extract meaningful business intelligence

Video services generate a growing amount of

relevant data

LOCATION

Video QoS

Signal strength

Content played

User Profile

Device ID

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 13

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 14

Introducing Ericsson integrated video insights

INTEGRATED

VIDEO INSIGHTS

BSS / OSS Systems and Teams CRM Billing Trouble Ticketing

Marketing Engineering Customer Care

Third Parties Content Apps and Providers Services

AV Processing Management Delivery Consumption

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 14

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 15

What if we could…? … read our customers minds

Automatically target user segments with

content offers and ads

Assist in content bundling, and predict

campaign impact

Analyze consumption patterns, sentiments

and trends

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 15

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 16

What if we could…? … turn a negative into a positive

Detect adverse conditions for video

services delivery

Understand the real service affectation across households

Proactively give assistance and

reimburse purchases

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 16

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 17

What if we could…? … quickly understand & act

Detect system-wide issues and determine

root cause

Identify the next best action(s) to

solve the problem

Automatically execute remedy actions to normalize service

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 17

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 18

Going beyond reporting to actionable video insights

Common

Video analysis – Insights - Actions

Fully End-to-End, vendor-agnostic

framework covering all video systems

Multi-platform analysis reach

(OTT, IPTV, etc.)

Granular in terms of seconds. Scheduled

non critical processes

Covering operational,

commercial and customer care

aspects

Multi-angle Real-time Multi-dimensional

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 18

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 19

We enable our customers transformation within the Media industry with our unique winning combination…

Ericsson

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 19

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 20

ULTIMATE portfolio

TRANSFORMATION

Services LATEST Insights

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 20

Ericsson in Media www.ericsson.com/media

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 21

Digital Event | © Ericsson AB 2016 | January 21 2016 | Page 22