Integrated Term Project (ITP): Scope of Study

1. Industry Analysis:

Industry Overview1. Define the Industry (what does it include etc.), also list the various segments 2. Define the geographic scope3. Followed by a Macro Level Analysis (such as a Porters’ Five Forces Analysis)

Market Value Analysis and Segmentation1. The market size in terms of value (last 5 years and if available a forecast)

Explain the growth, decline, peaks and troughs2. Also, give the value by the segment and create a pie illustrating the contribution

Trend Analysis & Competitive Landscape1. What are the growth drivers and challenges for the industry2. What are the leading trends in the industry and how will they affect the market

development in the coming years (positive or negative)3. Is the market consolidated or fragmented?? (Mention the leading players and

their market share, at the end a SWOT analysis of the 3 largest companies)

Future Outlook1. How is the industry expected to develop in the coming future

Both in terms of market size, changes in business models, change in competitive landscape (M&A activities)

2. Company Analysis:

Brief about the Company1. Company Introduction – Principal business activity, revenues (last two years),

number of employees, key management2. Organizational Structure

Products / Services and Customer Segments1. Various product and customer segments and their contribution to the revenue2. Distribution model3. Selling Strategy

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Business Strategy1. Includes organizational strategies like New Product development, geographic

expansion, restructuring, etc. Issues and Challenges

1. Various macro level issues and challenges faced by the company and its response to the same

Financial Analysis1. Analyse the key financial figures over the last five years, and explain the

movement, peaks and troughs. Some financial figures could include: Revenue and % growth EBITDA and % margin Net Profit and % margin

2. The data will be derived from and interpreted using the annual report and company news articles

3. Process Analysis

Visit the identified Company and study a specific department/process and take into account the following aspects:

Which Department/ are you studying and why? Within the department, which process are you studying? How does this process

contribute to the organization at large? Prepare a flow chart explaining the process, for example, below is the procurement

process of an organization. Is the process efficient/not efficient? Why? Explain the various synergies/ inputs that this process/department derives from other

departments. Give recommendations on how to improve the process, re-draw the flow chart after

incorporating your suggestions. Explain how the new flow will help increase efficiency in the system

Contact details of the key company employees

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