Integrated Marketing Summit - KC - Social Media Panel
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Integrated Marketing Summit KC – Social Media Panel #IMSKC @zenaweist @JonathanDMast @shellykramer @jginkc @chriskovac
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Transcript of Integrated Marketing Summit - KC - Social Media Panel
Integrated Marketing Summit KC – Social Media Panel#IMSKC
@zenaweist @JonathanDMast
@shellykramer@jginkc
@chriskovac
Start with the Basics• Social Media Policy• Best Practices
– Establish “ground rules”
• Education– L&L, Webinars
• Who Manages?– PR– Marketing– Web/IT– HR
Social Media Profiles• Reserve your profiles (even
if you don’t plan to use…)– Twitter, Facebook– YouTube – Flickr
• “Point” to website– Search-friendly (SEO)
• Company/brands– Prevent Brand “Hijacks”
• Issues
Social Media = Real-time Focus Group
Free Monitoring Tools• Google Alerts• Social Mention.com
– Multi-channel
• Topsy.com– Tweets/photos
• Trackur– Email alerts
• Kurrently– Twitter/Facebook
• MonitorThis.com– Multi-channel
Paid Monitoring Tools• As low as $100/mo to
monitor a company or brand– Facilitates engagement– Crisis management
• Out-of-box vs. Enterprise– PRNewswire
• Social Media Metrics
– Nielsen BuzzMetrics– SocialRadar by Infegy
Resources & Training
• Start with savvy volunteers – Small committed team– Multi-discipline
• PR, MTKG, HR, etc– On-call (be ready!)
• Crisis management plan– 6:30pm on a Friday– Role-play
• Respond via channel (Twitter, YouTube, etc)– Domino’s (pizza) mistake
Use Technology to Manage!• Tweetdeck• CoTweet• HootSuite• More…
Let’s Connect!• ChrisKovac.com• NicholsonKovac.com• @chriskovac (twitter)• [email protected]• http://www.linkedin.com/in/
chriskovac
• MoblieLocalSocial.com
Jonathan Mast@jonathandmast
Black & Veatch
10/12/10
B2B Where to Start?
October 1, 2010JDM - 11
• “Wisely, and slow. They stumble that run fast.” - William Shakespeare Romeo & Juliet
• January 2009 Black & Veatch had no official presence.
• 1st priority create a social media policy.
• Listen
• Pick something you can do well for your organization and begin to change the culture.
• Externally we picked Facebook &Youtube.• Internally our CEO begin blogging!
October 1, 2010B&V - 2
Facebook Recruiting Fan Page
Launched September 09
February 4, 2010B&V - 2
Next StepsOur mission: To explore strange new worlds, to seek out new life forms and new civilizations, to boldly go where
no man has gone before. Star Trek
October 1, 2010JDM- 14
Questions?
Jonathan Mast Emerging Media ManagerBlack & Veatch Corporation 11401 Lamar Ave. Overland Park, KS 66211 USA Tel: (913) 458-8418 M: (913) 579-6794 [email protected] http://twitter.com/black_veatchhttp://www.facebook.com/BVCareers http://twitter.com/JonathanDMasthttp://www.linkedin.com/in/jonathanmasthttp://www.facebook.com/jonathand.mast
Contact Information
May 5-7, 2010-
15
JDM(1)
Shelly Kramer@shellykramer
V3 Integrated Marketing
10/12/10
Influence + CrediblityHow Do I Learn + Measure - http://twitalyzer.com
Influence + CrediblityHow Do I Learn + Measure - http://twittergrader.com
Influence + CrediblityHow Do I Learn + Measure - http://tweetlevel.edelman.com/
Influence + CrediblityHow Do I Learn + Measure - http://klout.com
Influence + CrediblityHow Measure + Show Value - http://peerindex.com
Influence + CrediblityHow Do I Measure + Show Value - http://tweetreach.com
Influence + CrediblityHow Do I Measure + Show Value - http://tweetreach.com
Jason Gertzen@jginkcSprint
10/12/10
How Sprint nurtures customer advocates & Social Media Ninjas
Jason Gertzen, Social Media Manager@jginkc
Integrated Marketing Summit- Kansas CityOct. 12, 2010
Customers expect us to meet them where they are
Sprint’s Reputation• We help customers – solve problems, increase loyalty• Influence others about what experience they – or their
friends – would have with Sprint
Sprint Social Media Ninjas
• Voluntary program for Sprint employees
• Help monitor social networking sites, blogs
• Engage with customers • Workshops to share best
practices• Communicate about hot
issues
The Five Basic Principles of a Ninja
• Gradual• Continuity• Moderation• Self-Control and
Self-Restraint• Courtesy
Many types of Sprint Social Media Ninjas
• Individual employees serving as Sprint advocates
• Programs, communicators within Sprint providing info to Ninjas – extending reach of their message
• Social Care teams
@sprintcare“Thanks for the quick response”
“I am now part of the ‘Now Network’”
Are you ready to connect with your customers?
• Jason Gertzen– Manager, Social Media
Follow me on Twitter @jginkc
Follow Sprint: @sprint, @sprintnews, @sprintgreennews, @sprintcare
Facebook.com/Sprint
Sprint “Buzz About Wireless” Community at community.sprint.com
Zena Weist@zenaweistH&R Block
10/12/10
Contents are material, non-public, confidential & proprietary. Unauthorized distribution or dissemination prohibited.
Our Response Process
David Armano, Edelman 2010. Repurposed with permission by H&R Block.
Contents are material, non-public, confidential & proprietary. Unauthorized distribution or dissemination prohibited.
Being There Before The Ask
Listening Respond & Resolve through Conversation Engaging through Expert Content Building Trust Then…
The Ask
connection + conversation + conversion
Thanks and Q&A!!
@zenaweist @JonathanDMast
@shellykramer@jginkc
@chriskovac
