Integrated Marketing Communication 7

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. From customer relationship management to customer-managed ... Law, Monica;Lau, Theresa;Wong, Y H Marketing Intelligence & Planning; 2003; 21, 1; ABI/INFORM Research pg. 51

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Transcript of Integrated Marketing Communication 7

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From customer relationship management to customer-managed ...Law, Monica;Lau, Theresa;Wong, Y HMarketing Intelligence & Planning; 2003; 21, 1; ABI/INFORM Researchpg. 51

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