NARENDER SAHARAN, Bangalore 1

Integrated Marketing Communication

Advertising Agencies

NARENDER SAHARAN, Bangalore 2

Top Advertising AgenciesJ WALTER THOMPSON INDIA

OGILVY & MATHER Pvt Ltd

MUDRA COMMUNICATIONS Pvt Ltd

FCB-ULKA ADVERTISING Ltd

REDIFFUSION-DY&R

McCANN-ERICSSON INDIA Ltd

RK SWAMY BBDO ADVERTISING Ltd

GREY WORLD WIDE (INDIA) Pvt Ltd

CONTRACT ADVERTISING (INDIA) Ltd

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1. J Walter Thompson India

• Mr.Colvyn Harris (Chief Executive Officer)• JWT is the world's best-known marketing

communications brand.• Headquartered in New York• Global Agency of the Year '09• More than 200 offices in over 90 countries• Employing nearly 10,000 marketing professionals• Serve over 1,200 clients• Capitalised billings: Rs 10777.05 million

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Clients of JWT

• HSBC• DTC• Ford• Jet Blue• Kellogg• Nestle• Shell• Pfizer

• Unilever• Vodafone• De Beers• Safi Airways• Tim Hortons• Roshan• United States Marine

Corps

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• Apollo Hospital (Apollo Hospital & healthcare)

• DSP Merrill Lynch (Investment banking)

• Hero Honda(CBZ/automobiles)• Satyam Infoway(Software)• Indian Army• Indian Navy• News Television India Pvt Ltd(Star

news/Media)• Standard Chartered (Personal Banking

& Cards)• Ministry of Finance (VDIS)• Ministry of Defence (Indian Army -

recruitment)• Pepsi Foods (7 UP, Mirinda, soft drinks)• Star TV Network (Star Plus, Star

Movies, Star News)• Omega (watches); ESPN (Channel

promo)• 20th Century Fox (film releases)• Godrej GE (washing machines)• Madura Garments (Van Heusen,

garments)• Hero Motors (Hero Winner,

automobile)• Parle (Monaco, biscuit)• Hughes Ispat (telecommunication)

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2. Ogilvy & Mather Pvt Ltd

• Headed by Mr. Piyush Pandey• Founded in 1948 by David Ogilvy• One of the leading advertising company in India• Headquarters in New York• 450+ offices in 120 countries• One of its greatest successes was "Only Dove is one-

quarter moisturizing cream". This campaign helped Dove become the top selling

soap in the US.• Capitalised billings: Rs 7425.78 million

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Clients of Ogilvy & Mather Pvt Ltd

• American Express• BAT• BP• Cisco• Coke• DuPont• Ford• Gillette• IBM• Johnson & Johnson

• Kodak• Kraft• Lenovo• Mattel• Motorola• Nestle• SAP• Unilever• Yahoo!

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• IDBI Mutual Fund (Mutual fund)• SBI Mutual Fund(Mutual Fund)• TTK Textiles (Tantex/Textile)• J K Tyres(Tyres)• Pantaloon Fashion India

Ltd(Garments)• UTI (MIP'97/Financial)• TVS Suzuki (corporate)• Tata Telservices (corporate)• Tata Communications Ltd

(corporate)• Hindustan Lever Ltd (Brooke Bond,

Lipton - tea and health)

• Discovery Channel Inc (Discovery Channel - television channel)

• ITC Ltd (corporate); MIRC Electronics Ltd (Onida - television)

• J M Morgan Stanley (J M Morgan Stanley - investment bank)

• Hero Honda Motors Ltd (bikes)• United Television (television media)• Castrol India Ltd (Castrol -

lubricants)• Hutchison Max Telecom Ltd (Max

Touch - cellular operator)• TELCO (Tata Safari, Sierra, Sumo -

sports utility vehicle)

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3. Mudra Communications Pvt Ltd • Head: Mr. Madhukar Kamath• Founded in the year 1980 at Mumbai• Head office of the company is in Mumbai• Capitalised billings: Rs 5232.54 million• Branches:

AhmedabadBangaloreDelhiMumbaiChennaiCalcuttaHyderabadKochi

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Clients of Mudra Communications Pvt Ltd

• Mahanagar Telephone Nigam Ltd (Corporate)

• Indian Express (News paper)• Mid-Day (website)• Global Trust bank (Banking)• Indian Tourism Development

Corporation (Hotels)• Business Standard (Publications)• Raj TV (TV Channel)• Henkel Spic India (Detergents)• Godrej Foods• Ahmedabad Electricity Co Ltd

(corporate)• LIC of India (Insurance - services)

• Honda Siel Power Products (gensets)• Satyam Computer Services Ltd (Satyam

- computer software)• Satyam Infoway Ltd (Satyam - internet

services)• Compaq (Compaq - computers)• Cadila Healthcare Ltd (EverYuth -

healthcare)• Blow Plast Ltd (VIP Skybags - luggage

carrier)• Dabur Ayurvedic Specialities Ltd

(Nature Cure - Ayurvedic products)• Henkel Spic India Ltd (Fa - soap)• Hindustan Motors Ltd (Mitsubishi

Lancer - automobile)

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4. FCB-Ulka Advertising Ltd

• Founded in 1873• Mr. Anil Kapoor (Managing Director and CEO)• One of the the top three advertising agencies in

the USA• Ranks number 10 in the world with 188 offices

in 102 countries• Made its mark in India as Ulka Advertising in

1961• Capitalised billings: Rs 5215 million

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• Branches:DelhiHyderabadCalcuttaBangaloreKochiChennai

• Santoor soap did through research and focused on advertising which gave growing sales figures against stiff competition from Levers and P&G brands

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Recent ads made by FCB-Ulka

• Naukri.com• Hero Honda• Santoor Glycerine• Sunfeast Golden Bakery• Tata Indicom• 99 acres.com• Amul• ICL• Indica Vista• John Players

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FCB-Ulka’s Classic Ads

• Amul Manthan• Tata Indica• Operation Flood• Whirlpool• Zee Cinema

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5. Rediffusion-DY&R

• Mr. Mahesh Chauhan (President)• This advertising agency places its people first• Primary strength of the company lies in the media

relations• Capitalised billings: Rs 4431.69 million• Branches:

DelhiCalcuttaBangaloreChennai

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Clients of Rediffusion-DY&R• Godfrey Philips (Four square/cigarette)• Haldia Petrochemicals(Petrochemicals)• Evian (Mineral Water)• BPL (Colour television, Refrigerator, home appliances)• Ericsson Mobile (Cellphones)• SAIL (Corporate)• CitiBank (Corporate)• Cannon (printers, calculators)• Bharti BT Ltd (Internet service)• BPL Mobile Communications Ltd ( prepaid cellular cards)• Exide Industries Ltd (Exide - automotive batteries)• SBI Funds Management Ltd (SBI - mutual funds)

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6. McCann-Erickson India Ltd

• Headed by Mr. Sorab Mistry• Known as world class advertising agency• Capitalised billings: Rs 3479.53 million• Branches:

BangaloreCalcuttaChennaiMumbai

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Clients of McCann-Erickson India Ltd

• Reckitt& Colman(Cherry Blossom/shoe polish)• Usha Martin Telecom(telecom)• Coca-Cola (Kinley soda water, Diet coke, beverages, Sprite - Soft drink)• Nestle(sunrise/coffee)• BPL (Gas tables)• Motorola (Cellphones & Pagers)• Khaitan (Fans)• Nestle (Media buying)• Stracon (Corporate)• Goodyear India (Goodyear - tyre)• Travel Corporation of India (tourism)• Hong Kong & Shanghai Banking Corporation Ltd (HSBC - credit card, personal

banking & corporate)• MasterCard (credit cards)

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7. RK Swamy BBDO Advertising Ltd

• Established in 1973• Mr. Srinivasan K Swamy (Head)• Its agency of the worldwide-renowned BBDO network• Logo of the advertising agency is Hansa and is known

to separate milk from the water• 18 offices across India & USA• Practises high level of commitment & spirited

teamwork for a common cause• Capitalised billings: Rs 2315.95million

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FactsYear founded 1973

Spread 18 offices across India & USA

Cities India

 Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, plus 11 field offices

  USA

  Chicago, Il & Portland, Or

Services20 distinct offerings in Advertising / Marketing communications and services

Employees 900+

Clients served 150+

No. of countries where we have undertaken field work

70+

Marketing philosophy "We don't need a large hammer. We must look for the sharper nail."

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Clients of RK Swamy BBDO Advertising Ltd

• Cisco System(network solution)• Abbott Laboratories India Ltd(Healthcare)• Mercedez Benz (Automobiles)• MTNL(Telecommunication)• Sony India Ltd(Sony/TV)• Fujitsu 'O' general(Airconditioners)• SQL Star International Ltd(Computer education)• Dalmia Cement (Cement)• Wrigleys India (Wrigleys Juicy Fruit chewing gum)• Dena Bank (Banking)• ANZ Grindlays (Credit cards)

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8. Grey WorldWide (I) Pvt Ltd

• Mr. Nirvik Singh (President south east Asia)• Primarily based in Mumbai and has offices in

Kolkata, Ahmedabad, Bangalore and New Delhi

• Specializes in advertising and marketing services

• It has Ambuja cement, Thums Up, Arrow, Lee and many more brands in its portfolio

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9. Contract Advertising (India) Ltd

• Founded in 1992

• Colvyn J Harris, President

• Situated in Mumbai

• Offers a wide range of services like online marketing and strategy

• It is one-to-one customer lifecycle management advertising agency

• Branches:

Bangalore

Calcutta

Chennai

Delhi

• Capitalised billings: Rs 1786.88 million

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Clients of Contract Advertising (India) Ltd

• Bajaj Ltd (spirit scooterettes)

• Indian Express (matrimonial)

• Cadbury India Ltd (picnic, milk treatChocobix)

• Dabur foods Ltd(real/fruit juice)

• MTNL (corporate)