Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)

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    J@BCKJ MC[WHKRN[MHC Khdmchs Ymzzj Nhdpjcy Gjna`rhuck

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    ^[WJ[B@MN ^RDDJW] NEJW[Djrabtmc` WbsbjrneNhcnlusmhcs Yrhphsbk Nhrrbsphckmc` ^trjtb`mbs^prmc`/^uddbr kmp mcsjlbs jck Bc`j`bdbct

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    MC[B@WJ[BK DJWAB[MC@ NHDDRCMNJ[MHC^ Km`mtjl Dbkmj (Dhgmlb & ^hnmjl) Jpp Rsbr Bxpbrmbcnb (RU) Mdprhvbdbcts

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    >62 KJ]^ HF ^EJWMC@ KHDMCH^Dhcte JntmvmtyOjcujryFbgrujry

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    >62 KJ]^ HF ^EJWMC@ KHDMCH^Dhcte JntmvmtyJu`ust^bptbdgbr

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    Kbnbdgbr

    Bdjml gljst th rbdmck usbrs jghut lhyjlty rbwjrks th krmvb dhrb hrkbrs Gljna Frmkjy @mft njrk prhdhtmhc - prhdhtb `mft njrks js teb pbrfbnt ehlmkjy `mft Fjnbghha, [wmttbr jck Mcstj`rjd shnmjl dbkmj supphrt fhr jll hc`hmc` prhdhs

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    FHHK FHW [EHR@E[ Dhgmlb jpp usbrs 6,0:7,299 thtjl usbrs [wmttbr Rsbrs ;= dmllmhc

    Whau Rsbrs 2 Dmllmhc js hf Jprml 79:> EuluYlus (pjymc`) Rsbrs ; Dmllmhc KrjdjFbvbr 6 Dmllmhc Rcmqub Vmsmthrs Vmam 2 Dmllmhc Jpp Khwclhjks

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    R^BW BUYBWMBCNB Khdmchs Jpp Rsbr Bxpbrmbcnb (RU) Mdprhvbdbcts

    JLBW[^

    Jlbrts wmll prhdpt jpp hwcbrs mf

    tebrb jrb jcy cbw hffbrs hrnhuphcs tejt ms prbsbctly

    jvjmljglb th usb.

    ^HNMJL DBKMJ ^EJWMC@

    Jc juthdjtmn sejrmc` fbjturbwmll jllhw prbsbct usbrs th lmcateb Khdmchs jpp wmte Fjnbghha,

    [wmttbr & Mcstj`rjd jpps. [emsjllhws fhr em`ebr usbrbc`j`bdbct jck mcflubcnmc`cbtwhras.

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    LH]JL[] YWH@WJD^ Khdmchs Ymzzj Wbwjrks

    Guy 5 pmzzjs jck `bt =tepmzzj frbb prhdh. Nusthdbrs wehpurnejsb 5 pmzzjs `bt teb =tepmzzj fhr frbb.

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    H[EBW KM@M[JL NEJCCBL^ Khdmchs Ymzzj Hrkbrmc` Nejccbl hc Whau*

    Whau ms jc mctbrcbtnhccbntbk vmkbh strbjdmc`pljybr tejt ejvb jllhwbk

    nhcsudbrs th nut teb njglbjck swmtne th strbjdmc`

    vmkbh. Js hf Jprml 79:> tebrbjrb 2 dmllmhc Whau usbrs.

    Nurrbctly, tebrb jrb ch jppstejt jllhw fhr hrkbrmc` fhhk

    vmj teb Whau. Khmc` temswhulk pjvb wjy th fmrst-th-djrabt jkvjctj`b.

    *J qujrtbr hf Whau usbrs strbjd dhrb tejc >2 ehurs hf vmkbh pbr wbba th j [V, jcehur jghvb teb jvbrj`b jdhuct hf tmdb spbct wjtnemc` lmvb [V (>; ehurs jnnhrkmc` thCbmlsbc). Jnnhrkmc` th Jctehcy Phhk, Whau fhuckbr jck NBH, tejt djabs Whau hcb

    hf teb dhst "nhvbtbk strbjdmc` pljtfhrds.ettp?//www.cbhwmc.cbt/cbws/rhau-nblbgrjtbs-2-dmllmhc-usbrs-jck-5-gmllmhc-vmkbh-strbjds

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    DHGMLB VMKBH HC KBDJCK JKVBW[M^MC@KrjdjFbvbr (KF) jck Vmam jrb vmkbh-hc-kbdjck

    nejccbls tejt fbjturb Ahrbjc Krjdjs, Ljtmc Jdbrmnjc[blbchvbljs jck j wmkb rjc`b hf Jsmjc [V sehws jckdhvmbs fhr frbb.

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    kh cht mcnlukb mYehcb, mYjk jck Pmckhws jpps).

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    strbjdmc` jpps ejs teb gbcbfmt hf teb jgmlmty th tjp wemlbteb jk ms gbmc` pljybk teus tbllmc teb nhcsudbr th hrkbr

    pmzzj wemlb wjtnemc` hcb krjdj bpmshkb jftbr jchtebr.Yhtbctmjlly, tems tjp th wbgsmtb fbjturb njc ljucne teb

    Khdmchs dhgmlb jpp wemlb jmrmc` teb nhddbrnmjl.

    KF jck Vmam jukmbcnbs jrb bc`j`bk, jck jnnhrkmc` thKF teby ejvb >99A jntmvb usbrs, 6dmllmhc ucmqub vmsmthrsjck usbrs strbjd jghut :9 ehurs hf vmkbh pbr dhcte.

    (stjts gblhw prhvmkb fhr `lhgjl jukmbcnb)

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    ^EJWB J RDDBW BVBC[ YWHDH Khdmchs #^ejrbJ^uddbr Bvbct

    Mc rbsphcsb th teb kmp mc sjlbs mc^prmc` jck ^uddbr dhctesgbnjusb nhcsudbrs jrb hutsmkbbcohymc` teb sucsemcb, Khdmchswmll sbt-up ghhtes jt j pjra tejt

    ms wmtemc teb kblmvbry rjc`b hf jsthrb. Mc teb ghhte, Khdmchsbdplhybbs njc pljnb hrkbrs vmjj dhgmlb kbvmnb hr pjra `hbrsnjc hrkbr frhd teb ghhte jck

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    * Ljucne th djab mt jc mc-sthrb

    njrryhut/kblmvbry bvbct.

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    ^EJWB J RDDBW VMKBH YWHDH

    [ems cbbks th sjyKhdmchs Ymzzj Hffmnmjl

    [ems vmkbh nhctbst, ehstbkhc teb Khdmchs ]hu[ugbnejccbl, wmll nhdplbdbct

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    wmccmc` vmkbh wmll rbnbmvbhcb ybjr hf frbb Khdmchspmzzj jck kblmvbry.

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    AYMs G] ^HRWNBDhgmlb Jpp Pbgsmtb ^hnmjl Dbkmj

    # hf Jpp Khwclhjks # hf Vmsmts Fjnbghha Lmabs @rhwte

    # hf ^m`c ups fhr teb Jpp Nlmna terhu`e Wjtb [wmttbr Fhllhwbrs @rhwte

    Frbqubcny hf Jpp Hpbcbk # hf Rcmqub Vmsmthrs Wb-twbbts

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    * Ylbjsb rbfbr AYM sbntmhc uckbr Jppbckmx fhr j kbtjmlbk bxpljcjtmhc

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    MC[B@WJ[BK AYMsGuzz Vhludb ^bctmdbct Jcjlysms ^ejrb hf Vhmnb

    x x x

    * Ylbjsb rbfbr AYM sbntmhc uckbr Jppbckmx fhr j kbtjmlbk bxpljcjtmhc

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    Zujlmtjtmvb dbtrmns lmab [hpmns jck Njtb`hrmbs hf Kmsnussmhc sehulk jlsh gbdhcmthrbk.

    [hpmns hf Kmsnussmhc whulk gb thpmns lmab pjrty, snehhl, nblbgrjtmhc, nrjvmc`wemne wbrb kmsnussbk mc nhctbxt th Khdmchs Ymzzj.

    Njtb`hrmbs hf Kmsnussmhc whulk gb njtb`hrmzmc` teb nhcvbrsjtmhc uckbr thpmn hfmctbct. Fhr bxjdplb mf j kmsnussmhc wjs djkb th djab htebrs jwjrb hf Khdmchs

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    njtb`hry whulk gb Jsshnmjtmhc jck sh hc.

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    GRK@B[ & WHM

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    AB] [JABJPJ]^ @jmc fmrst dhvbr jkvjctj`b mc cbw km`mtjl nejccbls

    Whau Nejccbl Kbvblhpdbct Dhgmlb vmkbh hc kbdjck jkvbrtmsmc` (Vmam & KrjdjFbvbr) Nrhss prhdhtmhcs wmte EuluYlus

    Mdprhvb Rsbr Bxpbrmbcnb mc Khdmchs Dhgmlb Jpp wmte mcnlusmhc hf Lhyjlty prh`rjds Nhuphc jlbrts ^hnmjl Dbkmj Mctb`rjtmhc (Fjnbghha, [wmttbr jck Mcstj`rjd ejrmc`)

    Ljucne #^ejrbJ^uddbr Yrhdhtmhcs Mcnrbjsb sjlbs mc sprmc` jck suddbr dhctes Mcnrbjsb ]hu[ugb sugsnrmgbrs Mcnrbjsb njrry-hut hrkbrs

    Mdprhvb AYM Dbjsurbdbct gy usmc` j cbw dbjsurbdbct systbd thmdprhvb nhcsudbr bc`j`bdbct jck mcnrbjsb sjlbs

  • 7/22/2019 Integrated Marketing Campaign Proposal for Domino's Pizza (Powerpoint Deck)

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