IntegratedMarketing:

It's What Your Business Needs

In other words...Integrated marketing uses a combination of

communication tools & media to spreadmessages. With all these new types of marketing,

it's easy to get overwhelmed.

The Solution: Integrate them!

Integrating your marketing strategies isessential to fully understand how your

business & potential customers interact.

Here's 3 things your business is missingout on when integrated marketing isn't part

of your plan:

1. You're not cross-channeling your strategiesIntegration strategies use a combination of traditional

advertising, public relations & new technologies to get messages toreach their target audience.

Bottom Line: If you're only using one channel to market,

you're not reaching nearly as manypotential customers as you think.

2. You probably forgot about your loyal customers.It's a huge mistake to solely focus on gaining new customers, rather

than keeping old ones, too.

Design your marketing strategies around your loyal customers. Find out how& where they want to connect with you. Then, use them to help promote you by

giving them content & discounts to share with their friends.

Bottom Line:

3. You didn't know that each channelhas its own strengths & weaknesses.

And that's okay; that's what we're here for! Use the strengthof one channel to offset another's weakness.

Bottom Line:Being top-ranked on your SEO keywords will get you a lot of website

traffic, but won't necessarily bring back new customers like anawesome email campaign will.