Integrated Healthcare Service By HIC Team 9Idowu NtokaNidhi SharmaYinka Alausa

Rasaq OjeladeAjay Yadav

Bankole Akindunni

Our Value Proposition:Provision of reliable chain of convenient, easily accessible, good quality urgent medical and dental care store to low & middle income population in Nigeria at affordable and competitive prices.

GAP

Situation Analysis & Product Concept Initial Business ModelProblem:•Self Medication•Use of local herbs without appropriate consultation•Inaccessibility/expensive cost of medical & dental care causing high incident of chronic diseases•Access to low quality, counterfeit and highly priced medicine

Product/Service Positioning

Price

Quality

High

Low High

Updated Business Model

Initial Offering

Integrated Health service comprising of Urgent care unit, Pharmacy & Dental Care unit

Market Validation

Awareness of oral health is required to promote healthy living as current providers are limited, costly or of low quality.

Convenient and accessible pharmacy dispensing quality branded drugs with mini groceries opportunity is needed.

Rationale For Updated Offering

Go-To-Market Strategy

Target Customers

Who: Low to Middle income earners who are either fully employed or self employed

Where: Alimosho Local Government area

Why: Area has 2 million population consisting of 12% of Lagos state total population which is about 17million & it is has the highest population out of the 20 LGS in Lagos state.

The Minimum Viable Product (MVP)Awareness of oral health is required to promote healthy living as current providers are limited, costly or of low quality.

The Whole Product SolutionEstablishment of 2 outlet with dental and retail pharmacy on site.

Place-Distribution MethodsForm Strategic partnership with International Drug manufacturing company distributors such as Stream Pharmaceuticals - United Kingdom, Ranbaxy, Novartis , Evans and source medicines subject to approval from drug regulatory authorities.

Marketing Map

5-Year Financial Projection

Cost ($2.5M)Retail Phama Design/Build: $1.3million

Health Equipment: $200,000

Health Software: $500,000

Working Capital: $500,000 (To pay for marketing, salaries, inventories & finance charges)

Adoption PlanAdvertisement on TV, text messaging, social media & communication to consumers emphazing provision of reliable low cost service and reputable medicinesEmployment of local staff who are culturally competent and fully trained

Funding PlanThe business will be funded by 30% equity ($0.75M) & 70% debt ($1.75M). Debt will be raised through bank loans . Equity will be shared equally amongst primary owners.

Summary  Year 1 Year 2 Year 3 Year 4 Year 5

Total Revenues $1,285,370 $1,495,475 $1,654,290 $1,684,650 $1,684,650 Total Direct Cost ($599,721) ($662,753) ($710,397) ($688,800) ($688,800)Gross profit $685,649 $832,723 $943,893 $995,850 $995,850 Gross Profit Margin (%) 53% 56% 57% 59% 59%Total Other Expenses ($481,634) ($500,320) ($517,648) ($530,342) ($584,384)EBITDA $204,015 $332,403 $426,245 $465,508 $411,466 Depreciation ($200,000) ($200,000) ($200,000) ($200,000) ($200,000)Interest Expense ($81,414) ($65,116) ($47,870) ($29,741) ($10,685)Interest Income $0 $0 $0 $0 $0 Net Income ($158,814) $2,171 $130,506 $206,026 $190,097 Net profit Margin (%) -12% 0% 8% 12% 11%

Pharmacy & Dental Clinic AssumptionsInsurance Patients 15%

Cash-Paying Patients 85%Total 100%Pharmacy Patients 70%Dental Clinic Patients 30%Total 100%

Other Underlying AssumptionsPharmacy & Dental Revenue = Average Conversion Rate (25%) x Average Transaction ($75p/d) x Weighted Average Customer per Month (4,758p/m, 183 p/d)Cost of Goods Sold = %age of Yearly Revenue (Year 1 to 3 = 30% each; Year 4 to 5 = 25% each

Human Capital Per SiteDentist (1)Dental Nurse (1)Pharmacist (1)Pharmacy Technician (1)Front Office Staff (1)

Thank You