Value propositions

“People aren’t hearing all the music”Dr. Dre

- Style- Good quality sound- High quality product- Trendy

Costumer segment

- DJ’s- Trend aware people- Fans of artists using the headphones

Distribution channels

- Social media- TV, radio and magazine advertisement- Personal selling- Distributors- Homepage

Costumer relationship

- Beats army (social media community)- Fan promotions- Good costumer service

Beats army

Revenues

- Costumers are paying for the brand, design and image- Costumers are paying for the good sound quality- Costumers are willing to pay a high price- Costumers buy the product in retail stores and online stores

Key resources

- Dr.Dre- Monster inc. technical expertise- Beats brand- Innovation & research studio- Sales people (marketing etc.)

Strategic partners

- Artists and other famous people- HTC- Chrysler- HP- Major stores (wall-mart, best buy)

Key activities

- Technological development- Promotion

Cost

- Artist endorsement - Promotional activities- Shops, retailer, product line expenses