Integrated Content Management and eCommerce - EPiServer
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14-Sep-2014 -
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Technology
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Transcript of Integrated Content Management and eCommerce - EPiServer
CombiningCommerce
and Content
Why combine Commerce and Content?
Growth ine-Commerce
Connected consumersConvenienceCost
Pace set by
Why combine Commerce and Content?
Growth ine-Commerce
Connected consumersConvenienceCost
Pace set by
Shift in Marketing
Content marketingUser generated contentContextual
Pace set byConnected consumers
Why combine Commerce and Content?
Growth ine-Commerce
Connected consumersConvenienceCost
Pace set by
Shift in Marketing
Content marketingUser generated contentContextual
Pace set byConnected consumers
Selling without Selling
Experience platform is a top priority
Source: Forrester
CMS & E-Commerce
Brand Marketing Site E-commerce Store
Integrate
User / sign-onCartProductsMedia
Content Management
Platform
e-commercePlatform
EPiServer Commerce
Brand e-commerce Site
EPiServer Commerce Platform
Single e-commerce platform to manage your Mobile-First customer experiencebringing Commerce and Content together seamlessly
Connected Consumer
•Web, mobile, email, social•Mobile First – Responsive to screen size• Personalize for user’s context
First e-commerce platform to have built-in Mobile-first support
Mobile First