Demand Orchestration Software

1 © 2017 Integrate, Inc. | www.integrate.com

B2B marketers spend billions of dollars driving top-funnel lead- and account-based demand

using multiple programs, channels and sources. Their goal is clear: increase pipeline

and revenue. Unlike much of marketing today, this effort remains woefully manual,

hamstrung by data quality challenges, disconnected from sales and marketing

systems, and limited in the understanding of what’s working and what’s not.

To achieve their growing pipeline and revenue goals, B2B marketers are adopting Integrate’s Demand Orchestration Software to:

•• Automate top-funnel tasks to save time, budget and resources

•• Ensure data quality and velocity for increased conversions

•• Understand what’s working and what’s not in order to maximize performance and top-funnel demand investment

OVERVIEW

Integrate software has allowed us to scale our demand effort quickly.

With Integrate, it’s just a lot less work and makes

everything easier. And, the continuously improving

results say it all.

Baker Egerton Vice President of Marketing & Communications, RES

Demand gen and marketing ops professionals use Integrate’s software

for a range of initiatives. Check out individual solutions for: global

compliance, ABM, data marketplace, and event data management.

(For a quick preview, watch this 2-minute video.)

2 © 2017 Integrate, Inc. | www.integrate.com

TOP-OF-FUNNEL AUTOMATIONAutomating demand generation campaigns and centralizing top-funnel channels

and sources on one dashboard provides the agility needed to generate better results while saving resources.

CAMPAIGN, CHANNEL & SOURCE MANAGEMENT

Integrate’s software centralizes leads sources and channels – events, webinars, content syndication and more – on a single dashboard and automates campaign management so you can effectively engage and convert new audiences with less effort.

•• Quickly build, clone and optimize campaign templates, and launch highly customizable campaigns within minutes

•• Monitor campaigns at source level and in aggregate for a unified view of lead pacing and performance

•• Easily store and access all campaign assets

LEAD DATA MANAGEMENT

Automating lead management and eliminating manual spreadsheet-data processing, Integrate’s software:

•• Saves demand marketing and ops teams 25 to 100 hours monthly, on average

•• Consolidates and standardizes data delivery from demand channels

•• Instantly accepts or rejects leads based on data validity and campaign parameters

•• Routes leads quickly to appropriate databases, nurture tracks and/or follow-up sales queues

Adopting Integrate was an existential issue for us. We use Integrate because we can’t

afford to have ineffective processes that waste time, budget and energy.

Lena Waters Vice President, Corporate Marketing, Lookout

3 © 2017 Integrate, Inc. | www.integrate.com

ACTIONABLE LEAD DATA30% of the lead data generated by B2B marketers is invalid, contains unacceptable values or is

incomplete. Integrate’s software ensures the accuracy, completeness and marketability of lead data before it enters your MAP or CRM system, supporting conversion rates and pipeline value.

DATA VALIDATION & ENHANCEMENT

Instantly validating and enhancing lead data, Integrate’s software increases your database integrity, bolsters sales opportunity pipeline, and makes your demand budget go further by:

•• Verifying email and physical addresses, and telephone numbers

•• Ensuring lead data meets your campaign parameters

•• Appending leads with more than 150 firmographic, social and contact data points

DATA DEDUPLICATION

Depending on program goals, duplicate lead data can either be beneficial, increasing prospect intelligence, or a waste of budget, because you’ve already captured that contact in your database. Integrate’s software provides control over duplicate lead data.

•• Implement duplicate rules at the campaign and source level

•• Add duplicate tags for assets to prioritize leads more engaged with your brand

•• Reject contacts that already exist in your database

DATA STANDARDIZATION

Integrate’s software standardizes newly acquired leads to match your database fields before injecting data directly into your MAP or CRM within seconds. Applying demand orchestration software:

•• Saves team precious time, budget and database storage

•• Ensures standardized formatting for pinpoint personalization and more effective follow-up

•• Enables rapid follow-up on leads and prospects

4 © 2017 Integrate, Inc. | www.integrate.com

REAL-TIME OPTIMIZATIONTop-funnel marketing efforts must be integrated with MAP and CRM systems to correlate top-funnel

investment to mid- and low-funnel conversions and make informed marketing decisions.

CLOSED-LOOP INTEGRATIONS & KPI REPORTING

Integrate’s closed-loop reporting instantly pulls KPI data from your MAP and CRM systems so you can determine which campaigns, sources, content and audiences are driving the most:

•• Marketing-qualified and sales-accepted leads

•• Companies and decision-makers from your target-account list

•• Opportunities and new customers

•• Customers with the highest lifetime value

IN-FLIGHT CAMPAIGN OPTIMIZATION

Real-time campaign adjustments are easy with Integrate’s software, which allows you to:

•• Add new and remove poor-performing lead sources

•• Change budget, payout and allocation

•• Swap content

•• Adjust targeting parameters

Companies like Dell, Trend Micro, Commvault, Iron Mountain, Rackspace and Lookout are adopting Integrate’s Demand Orchestration Software with great results. Check out their stories.

> TREND MICRO > COMMVAULT> RACKSPACE