Integración Marketing On / Off line
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Transcript of Integración Marketing On / Off line
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{ INTEGRACIÓN ON / OFF }EN EL MARKETING
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ı Internet no es mundo paralelo ////////
ı Clientes son los mismos ///////////////
ı Crear marketing integrado ////////////
ı Acciones complementarias ///////////
ı Multicanal 24 h. abierto ////////////////
ı Participación imprescindible /////////
ı Creatividad para el éxito ///////////////
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{ Facebook / Pull & Bear }Enlace al vídeo “Pull & Bear - Pull your look”
https://youtu.be/W1RV7EjYSLM
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{ QR / Supermercado }Enlace al vídeo “Código QR Metro de Korea”
https://youtu.be/xxoh4AKGE5M
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{ Marketing off line }No convencional
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ı Utiliza soportes diferentes ////////////
ı Factor sorpresa consumidores //////
ı Efectividad + medible ////////////////////
ı Complementario /////////////////////////
ı Multiples espacios /////////////////////
ı Evita la saturación publicitaria ////////
ı Rango económico variable ////////////
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{ Street Marketing }
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ı Importante emplazamiento ////////////
ı Humor complicidad ///////////////////////
ı Generar rumor /////////////////////////////
ı España + aceptación ////////////////////
ı Complemento al online /////////////////
ı Diferenciación competencia //////////
ı Ofrece notoriedad marca //////////////
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{ Street / Restaurante }Enlace al vídeo “Hombre flotante, Río de Janeiro”
https://youtu.be/AdXD1crjjws
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{ Packaging / Bolsas }
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ı Importante decisión de compra //////
ı Configura identidad marca ////////////
ı Elemento diferenciador /////////////////
ı Tendencia //////////////////////////////////
ı Publicidad /////////////////////////////////
ı Elemento de seducción /////////////////
ı 1er punto contacto //////////////////////
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{ Sant Cugat del Vallès / Carnicería }
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{ Marketing / interior }
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ı Conversión de espacios ////////////////
ı Elemento diferenciador /////////////////
ı Rotación productos /////////////////////
ı Sinergia con marcas ////////////////////
ı Experiencia cliente /////////////////////
ı Repetición usuario ///////////////////////
ı Branding inversión ///////////////////////
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{ Máquina / Felicidad }Enlace al vídeo “Coca Cola, la máquina de la felicidad”
https://youtu.be/M0D3jKLz6sA
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