Insure Me

1st hand on an angle

rounded finish

Does the hand look like it’s struggling?

Added objects to emphasize the context

of reaching out...

Original. Looks like STOP?

Different hand

softer, gentle hand reaching out

Previous one was too slanted,

adjusted the angle again...

More slanted...

Softer gesture

P +64 9 456 789 | F +64 9 456 780 | [email protected] | www.insureme.co.nz25 King George Street, Auckland, New Zealand | PO Box 54321, Auckland, New Zealand 1001

Benjamin Dawson | Regional Manager

M +64 21 123 456 P +64 9 456 789 F +64 9 456 78025 King George Street, Auckland CBD, New ZealandPO Box 54321, Auckland CBD, New Zealand [email protected] www.insureme.co.nz

Insureme

insureme

Insuring your peace of mind

I.M.IM

ii

Insure Me

‘’‘’

’ ’’’’

Insure Me

Michael Dawson Regional Manager

M +64 21 123 [email protected]

P +64 9 456 789F +64 9 456 78025 King George Street,Auckland CBD, New ZealandPO Box 54321, Auckland CBD,New Zealand 1001www.insureme.co.nz

Insuring your peace of mind

Michael Dawson Regional Manager

M +64 21 123 456 P +64 9 456 789 F +64 9 456 780

25 King George Street, Auckland CBD, New Zealand

PO Box 54321, Auckland CBD, New Zealand 1001

[email protected] www.insureme.co.nz

Original. Looks like a ü in European language?

Putting the dots closer to each other...

Shorten the U...

Shorten the U, and smaller dots...

Shorten the U, and Bigger dots...

Futura Bold All Caps


Future Medium for “INSURE”

Futura Bold for “ME”

Using lowercase “u”...

Even closer...

Even closer...


Colour WaysIncluding the preferred colours, blue and yellow.

PMS 116

PMS 300

P +64 9 456 789 | F +64 9 456 [email protected] | www.insureme.co.nz25 King George Street, Auckland, New ZealandPO Box 54321, Auckland, New Zealand 1001

Benjamin Dawson Regional Manager

M +64 21 123 456 P +64 9 456 789 F +64 9 456 78025 King George Street, Auckland CBD, New ZealandPO Box 54321, Auckland CBD, New Zealand [email protected] www.insureme.co.nz

Insure Me

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Transcript of Insure Me