Instruction to Students (1)

8/11/2019 Instruction to Students (1)

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CASEANALYSIS

&

PRESENTATION -

Instructions

Dr. Mary Cherian

Professor Centre Head - Marketing

BridgeCo

urseIM

BA


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Instructions

Students are requested to read the caseRobinhood,Instructions PPT and the given readings. U are required to

prepare a PPT and also make a report, the requirements of

which are given in the forthcoming slides.

In this PPT, u also have a few slides on how to do a caseanalysis. Use them.

The soft copy of the PPTs are to be submitted to my mail-id :

[email protected] a hard copy handwritten report

by 18.09.20138.30 am at my desk. U are welcome tosubmit both of these in advance but no submissions after the

deadline and such groups will be marked absent for the

session.

Happy reading and case analysis!
mailto:[email protected]:[email protected]


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How to do a Case Analysis

Put yourself inside the case

Think like an actual participant Strategic decision maker (for eg. In this case it is

Robinhood)

Board of directors (eg. Will Scarlett, Little John,

Scarlock, Millers son) Outside consultant


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Five Steps: Step One

Become familiar with the material

Read quickly through the case one time

Use initial read-through to assess possible links to

strategic concepts Read the case again, making notes

Evaluate application of strategic concepts

After forming first recommendation, thumb through

the case again to assess consequences of actions youpropose


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Five Steps: Step Two

Identify problems

Symptoms vs.. Problems: avoid getting hung up on

symptoms

Some cases have more than one problem

Articulate the problem

Writing down a problem statement gives you a

reference point when you proceed through the case

analysis Some problems are not apparent until after you do the

analysis


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Five Steps: Step Three

Conduct strategic analyses Determine which strategic issues are involved

Use strategic tools to conduct the analysis (you can use

them once u start learning them) Five-forces analysis

PEST analysis

SWOT analysis

Value chain analysis

Resource-Based View of the Firm (VRIO) Contingency frameworks

Financial analysis

Test your own assumptions about the case


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Five Steps: Step Four

Propose alternative solutions

Develop a list of options first without judging them

Do nothing is often a reasonable alternative

Evaluate alternatives

Can the company afford it?

Is the solution likely to evoke a competitive response?

Will employees accept the change?

How will it affect other stakeholders?

How does it fit with the vision, mission, objectives?

Will the culture or values of the company change?


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Five Steps: Step Five

Make recommendations

Make a set of recommendations

that your analysis supports

Describe exactly what needs to be done

Explain why this course of action will solve the

problem

Include suggestions for how best to implement the

proposed solution

The solution you propose must solve the problem

you identified


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Points to Remember

Always connect the problem(s), alternatives, and

recommendations

Often, the problem is stated in the case; you just have to

look a little for it


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Presentation Requirements

Introduction of Management Team

Outline of presentation

Company Overview

Problem Identification

Strategic Analysis

Alternatives

Recommendation

Conclusion/Wrap Up of pertinent information

15-20 minutes in length


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General Written Report Requirements

1. Include:

a) Cover sheet with:

a) Class and section

b) Group name

c) List of group members

d) Case name and number

b) Historical Overview/Company Profile

c) Identify problem(s)

d) Strategic Analysis

e) Alternativesf) Recommendation(s)

g) If there are specific questions asked at the end, pleaseanswer those questions in detail supporting ur answers

with facts and evidence.


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Report Requirements (cont.)

2. Be thorough, but brief and concise.3. Use charts and graphs to consolidate information and keep it interesting.4. Pattern report on ur presentation

Format-Business style writing 3-5 pages in length Times New Roman font, 12 pt., 1 inch margins Single-space paragraphs Double-space between paragraphs and after headers Section headers in bold; sub-headers italicized; no punctuation after headers All type should be left justified (do not indent paragraphs) Charts and graphs should be in-line, not in appendix

Watch paragraph lengths, grammar, spelling Consistent formatting throughout

Use charts, graphs, images and bullets; be creative but professional;graphs should not be too big


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18.09.2013 Mary Cherian 13

Instruction to Students (1)

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