INSTOCK REPORT: THE COAT & JACKET...

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WGSN INSTOCK REPORT: THE COAT & JACKET CATEGORY JUNE 2019

Transcript of INSTOCK REPORT: THE COAT & JACKET...

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WG S NI N S TO C KR E P O R T : T H E COAT& JAC K E TC AT E G O RY

J U N E 2 0 1 9

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A I MTo p r ov i d e i n s i g h t i n t o g l o b a l t r e n d s

b e i n g s e e n w i t h i n t h e Co a t s a n d J a c ke tca t e g o r y r e l a t i ve t o M o h a i r

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O V E RV I E W

Th e WG S N I N S t o c k F u n c t i o n wa s u s e d a s a d a t a s c ra p i n g m e t h o d t o o b t a i n i n s i g h t s i n t o co m m o n t r e n d s b e i n g s e e n w i t h i n t h e ca t e g o r y . D a t a wa s s c ra p e d b e t we e n t h e p e r i o d o f 1 J a n u a r y 2 0 1 9 t o d a t e .

Th e f o l l ow i n g r e g i o n s we r e i n c l u d e d w i t h i n t h e a n a l y s i s :

Th e t o p t h r e er e g i o n s we r eco n s u l t e d w i t hfo r e a c hca t e g o r y

S o u t h A f r i ca

Au s t ra l i a

U S A

I r e l a n d

U n i t e d K i n g d o m

S p a i n

G e r m a ny

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O V E RV I E W

I n o r d e r t o a r r i ve a t i n fo r m e d i n s i g h t s , t h e p r o d u c t ca t e g o r y wa s i nve s t i g a t e d r e l a t i ve t o wo m e n ’ s , m e n ’ s a n d c h i l d r e n s we a r .

W i t h t h e f o l l ow i n g co n s i d e ra t i o n s b e i n g t a ke n i n t o a cco u n t :

P O P U L A R CO L O U R S C H E M E S

TO P P R I N T S A N D G R A P H I C S

TO P R E TA I L E R S

TO P B R A N D S

F I B R E CO M P O S I T I O N / B L E N D S

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K E Y TA K E O U T S

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W O M E N S W E A R

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W O M E N S W E A R

Th e f o l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a t e s t q u a n t i t i e s o f wo m e n s we a r - s p e c i fi c M o h a i r co a t s a n d j a c ke t s .

3 0 % P l u s

1 0 % P l u s

L e s s t h a n 1 0 %

P e r ce n t a g e S h a r e

R E G I O N N O. O F W O M E N S W E A RM O H A I R COAT S & JAC K E T S

U S AU K

G e r m a ny S p a i n

Au s t ra l i aI r e l a n d

S o u t h A f r i ca

6 6 76 3 13 0 79 61 15- -

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U S A – W O M E N S W E A R

Th e f o l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a t e s t q u a n t i t i e s o f wo m e n s we a r - s p e c i fi c M o h a i r co a t s a n d j a c ke t s .

Bel le Rose – £248.52 Dondup – £510.31 Ermanno Scervino – £2 ,976.70

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U S A – W O M E N S W E A R

Th i s , wh i l s t B laze r s and Spor t s Coat s adopted more s l im-fi t shapes w i th s t ruc tu red ta i l o r ing . The s t y le s saw ta i l o red j acke t s sho r t in l ength , o f ten adopt ing doub le -b reas ted s i lhouet tes , such as the fo l l ow ing :

Antonio Berardi – £1 ,542.80 Vintage Prada – £980.83 No. 21 – £810.49

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U S A – W O M E N S W E A R

Of a l l consu l ted-w i th p roduct s , black co lourb lock des igns were ub iqu i tous , cont ra s ted aga ins t a t rend o f mu l t i - co lou r checks / p la ids and s t r ipes , Blue fu r the rmore demons t ra tes a common t rend , be ing seen w i th in 102 o f a l l Moha i r coa t s and j acke t s in the USA .

The fo l l ow ing demons t ra tes the top five co lours u sed ac ros s a l l Moha i r coa t s and j acke t s found in the US :

O t h e r 3 6 6 / 4 1 %

Colourways

1

2

3

4

5

B l a c k

M u l t i

B l u e

G r ey

N e u t ra l

1 6 3

1 3 9

1 0 2

8 1

5 1

1 8 %

1 5 %

1 1 %

9 %

6 %

R a n k Co l o u r way s % To t a l

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U S A – W O M E N S W E A R

The co lou r t rends were reflec ted as fo l l ows :

Givenchy – £1 ,683.82 Balmain – £2 ,070.56

Just Caval l i – £345.56 Prada – £1 ,924.66

Vintage Valentino – £635 Giada Benincasa – £961.28

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U S A – W O M E N S W E A R

Pr in t s and Graph ics t rends were fu r the r ident i fied .

B lockco lou r des igns p roved mos t popu la r amongs t i tems des igns , wh i l s t checks and p la ids , a s we l l a s s t r ipe p lacement p r in t s were fu r the r common amongs t Moha i r coa t and j acke t i tems . The fo l l ow ing demons t ra tes the top p r in t and g raph ic t rends used ac ros s a l l Moha i r coa t s and j acke t s found in the US :

S o l i d / P l a i n

C h e c k s / P l a i d s

S t r i p e

A n i m a l P r i n t

A b s t ra c t

3 9 5

1 0 8

1 2

1 1

9

7 1 %

1 9 %

2 %

2 %

2 %

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U S A – W O M E N S W E A R

The p r in t and g raph ics t rends were reflec ted as fo l l ows :

Bottega Veneta – £1 ,780.16 Max Mara – £1 ,316.62

Burberry – £970.36 Alexa Chung – £455.16

Kriz ia – £1 ,098.11 Kenzo – £834.23

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U S A – W O M E N S W E A R

The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the US marke t , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :

Count : 399 Items Count : 53 I tems

Count : 39 I tems Count : 24 I tems

Count : 16 I tems

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U S A – W O M E N S W E A R

The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the US marke t , the b rands ’ co r re spond ing s tock count has a l so been inc luded :

Count : 30 I tems Count : 16 I tems

Count : 15 I tems Count : 15 I tems

Count : 10 I tems

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U K – W O M E N S W E A R

O f t h o s e co a t a n d j a c ke t ca t e g o r i e s i d e n t i fi e d w i t h i n t h e U K , C l a s s i c Co a t S i l h o u e t t e s a n d B l a z e r a n d S p o r t co a t s d o m i n a t e d t r e n d s r e l a t i ve t o t h e M o h a i r Co a t a n d J a c ke t ca t e g o r y . C l a s s i c Co a t s s aw l o n g , c l a s s i c - fi t co a t s i n c l u d i n g t i m e l e s s s i l h o u e t t e s a n d s h a p e s s u c h a s ca r a n d t r e n c h co a t s – w i t h b o t h s i n g l e a n d d o u b l e - b r e a s t e d s t r u c t u r e s . Th e f o l l ow i n g c l a s s i c s t y l e s we r e n o t e d :

Maison Margiela – £9 ,892.00 Burberry – £2 ,690.00

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U K – W O M E N S W E A R

W h i l s t t h i s wa s ev i d e n t , B l az e r s a n d S p o r t s Co a t s a d o p t s l i m - fi t s h a p e s w i t h s t r u c t u r e d t a i l o r i n g .

M a ny s t y l e s m i r r o r e d t h o s e a s ava i l a b l e w i t h t h e U S – s e e i n g t a i l o r e d , s h o r t e r j a c ke t s – b o t h s i n g l e a n d d o u b l e - b r e a s t e d b l az e r s we r e ev i d e n t .

Chanel – £8 ,923.00 Prada – £1 ,565.00 Petar Petrov – £1 ,375.00

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U K – W O M E N S W E A R

F ind ings re la t i ve to the UK marke t mi r ro red those o f the US in te rms o f dominant co lou r ways , w i th b lack des igns be ing the mos t p rominent . Mu l t i - co lou r and b lue shades fo l l owed f rom the da rke r t rend , w i th g rey and neut ra l tones a l so su r fac ing .

O t h e r 3 6 6 / 4 1 %

Colourways

1

2

3

4

5

B l a c k

M u l t i

B l u e

G r ey

N e u t ra l

1 1 2

9 4

8 5

5 8

3 9

1 7 %

1 4 %

1 3 %

9 %

6 %

R a n k Co l o u r way s % To t a l

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U K – W O M E N S W E A R

The co lou r t rends were reflec ted as fo l l ows :

Givenchy – £1 ,824.00 Chloé – £1 ,700.00

Irene – £739.00 Balenciaga – £1 ,775.00

Haider Ackermann – £1 ,885.00 Giada Benincasa – £1 ,876.00

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U K – W O M E N S W E A R

Pr ints and Graphics t r ends were fu r the r ident i fied .

As was ev ident w i th the US , blockco lour des igns p roved the mos t popu la r amongs t Moha i r coa t s and j acke t s , w i th checks and p la ids , an imal pr ints and s t r ipes a l so fea tu r ing .

A key d i f fe rence between the two reg ions , howeve r , was tha t the UK saw a g rea te r emphas i s on geometr ic pat tern ing i n compar i son to the US .

The fo l l ow ing obse r va t ions were noted :

S o l i d / P l a i n

C h e c k s / P l a i d s

A n i m a l P r i n t

S t r i p e

G e o m e t r i c

4 0 3

9 0

1 3

7

5

7 4 %

1 6 %

2 %

1 %

1 %

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U K – W O M E N S W E A R

The p r in t and g raph ics t rends were reflec ted as fo l l ows :

Miu Miu – £2 ,138.00 Loewe – £3 ,477.00

Gucci – £1 ,610.00 Thom Browne – £1 ,920.00

Missoni – £1 ,760.00 Etro – £1 ,073.00

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U K – W O M E N S W E A R

The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the UK marke t , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :

Count : 403 Items Count : 51 I tems

Count : 29 I tems Count : 27 I tems

Count : 21 I tems

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U K – W O M E N S W E A R

The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the UK marke t , the b rands ’ co r re spond ing s tock count has a l so been inc luded :

Count : 22 I tems Count : 20 I tems

Count : 16 I tems Count : 15 I tems

Count : 9 I tems

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G E R M A N Y – W O M E N S W E A R

O f t h o s e co a t a n d j a c ke t ca t e g o r i e s i d e n t i fi e d w i t h i n t h e G e r m a n m a r ke t , C l a s s i c Co a t S i l h o u e t t e s a n d B l a z e r a n d S p o r t co a t s d o m i n a t e d t r e n d s r e l a t i ve t o t h e M o h a i r Co a t a n d J a c ke t ca t e g o r y – a s wa s ev i d e n t w i t h b o t h t h e U S a n d U K m a r ke t s .

C l a s s i c Co a t s s aw t i m e l e s s s i l h o u e t t e s , s e e i n g l a r g e l y s i n g l e - b r e a s t e d s t r u c t u r i n g , a s e v i d e n t w i t h i n t h e f o l l ow i n g d e s i g n s :

Miu Miu – £2 ,200.00 Gerry Weber – £136.90

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G E R M A N Y – W O M E N S W E A R

B l a z e r a n d S p o r t s Co a t s s aw s t r u c t u r e d , t a i l o r e d fi t s – w i t h m a ny d e s i g n s m i r r o r i n g s t y l e s ava i l a b l e i n t h e U S a n d U K .

A n o t a b l e d i f f e r e n ce wa s a g r e a t e r ava i l a b i l i t y / d e m a n d f o r b l az e r s a n d s p o r t s co a t s w i t h g ra p h i c p r i n t s a n d a d d i t i o n a l m a t e r i a l s , s u c h a s s e q u i n s , i n c l u d e d w i t h i n t h e d e s i g n s .

Gucci – £2 ,308.92 Loewe – £1 ,472.13 Brunel lo Cucinel l i – £1 ,464.38

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G E R M A N Y – W O M E N S W E A R

F ind ings re la t i ve to the German marke t mi r ro red those o f the US and UK in te rms o f dominant co lou r ways .

Howeve r , wh i l s t b lack p roved the mos t p rominent co lou r w i th in the US and UK , mu l t i co lou r p roved more popu la r by nea r l y doub le the quant i t i e s o f ava i l ab le s tock – s ta rk l y cont ra s t ing what was found w i th in both a l te rna t i ve marke t s .

The fo l l ow ing ins ight s were es tab l i shed re la t i ve to dominant co lou r ways :

O t h e r 1 4 9 / 3 8 %

Colourways

1

2

3

4

5

M u l t i

B l u e

B l a c k

G r ey

N e u t ra l

8 7

4 6

4 5

3 4

3 1

2 2 %

1 2 %

1 1 %

9 %

8 %

R a n k Co l o u r way s % To t a l

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G E R M A N Y – W O M E N S W E A R

The co lou r t rends were reflec ted as fo l l ows :

Acne Studios – £1 ,007.25 Etro – £567.16

Etro – £2 ,082.68 Missoni – £677.96

BOSS – £249.99 Balmain – £2 ,312.80

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G E R M A N Y – W O M E N S W E A R

Pr ints and Graphics t r ends were fu r the r ident i fied . In l ine w i th the t rends ev ident w i th in the US and UK , co lou rb lock / so l id co lou r des igns fea tu red mos t f requent l y .

Cont ra s t ing th i s t rend , howeve r , was the l i kes o f animal pr int , a s we l l a s Aztec- insp i red themes and abst ract mot i f s .

S o l i d / P l a i n

C h e c k s / P l a i d s

A n i m a l P r i n t

A z t e c

A b s t ra c t

1 9 7

7 2

1 0

4

4

6 7 %

2 4 %

3 %

1 %

1 %

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G E R M A N Y – W O M E N S W E A R

The co lou r t rends were reflec ted as fo l l ows :

Amber & June – £139.46 Marc O Polo – £232.40

Etro – £716.70 Dolce & Gabanna – £786.43

Prada – £1 ,937.01 Closed – £302.17

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G E R M A N Y – W O M E N S W E A R

The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the German marke t , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :

Count : 34 I tems Count : 12 I tems

Count : 11 I tems Count : 10 I tems

Count : 8 I tems

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G E R M A N Y – W O M E N S W E A R

The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the German marke t , the b rands ’ co r re spond ing s tock count has a l so been inc luded :

Count : 5 I tems Count : 5 I tems

Count : 4 I tems Count : 4 I tems

Count : 4 I tems

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M E N S W E A R

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M E N S W E A R

Th e f o l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a t e s t q u a n t i t i e s o f m e n s we a r - s p e c i fi c M o h a i r co a t s a n d j a c ke t s .

4 0 % P l u s

1 0 % P l u s

L e s s t h a n 5 %

P e r ce n t a g e S h a r e

R E G I O N N O. O F W O M E N S W E A RM O H A I R COAT S & JAC K E T S

U S AU K

G e r m a ny S p a i n

Au s t ra l i aI r e l a n d

S o u t h A f r i ca

1 7 41 6 94 01 4- -- -- -

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U S A – M E N S W E A R

O f t h o s e co a t a n d j a c ke t ca t e g o r i e s i d e n t i fi e d w i t h i n t h e U S A , t h e s c ra p i n g o f r e t a i l d a t a d e p i c t e d t h a t t h o s e p r o d u c t ca t e g o r i e s t h a t a r e t r e n d i n g a r e u n d e r s t o o d a s “ u n c l a s s i fi e d ” .

O n e a s p e c t o f t h e “ u n c l a s s i fi e d ” ca t e g o r y ca m e t o i n c l u d e ca s u a l b o m b e r a n d z i p - u p j a c ke t s – f o l l owe d by c l a s s i c , l o n g e r s i l h o u e t t e s i n c l u d i n g t h e l i ke s o f ca r co a t s . R e fl e c t e d a s f o l l ow s :

Saint Laurent – £3 ,980.00  Alexandre Matt iussi – £530.56

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U S A – M E N S W E A R

Co n t ra s t i n g t h e ca s u a l co m p o n e n t o f t h e “ u n c l a s s i fi e d ” m e n ’ s M o h a i r co a t s a n d j a c ke t ca t e g o r y , wa s t h e i n c l u s i o n o f m o r e f o r m a l a t t i r e .

F o r m a l j a c ke t s ra n g e d f r o m d ay b l a z e r s t o d i n n e r j a c ke t s a n d t u xe d o b l a z e r s , i n c l u d i n g t h e f o l l ow i n g :

Comme Des Garcons – £615.03 Lanvin – £1 ,103.00 Calvin Klein – £1 ,648.91

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U S A – M E N S W E A R

When addres s ing the o f fe r ings ’ dominant co lou r ways , i t became ev ident tha t da rke r , co lde r hues f requented the ca tegor y .

B lack , b lue and g rey were p rominent , ev ident mos t f requent l y in so l id / co lou rb lock des igns . Th i s was o f f se t by a mul t i - co lou r t rend wh ich saw a w ide r spect rum o f co lou r -use , a s we l l a s au tumna l b rown hues .

The fo l l ow ing b reakdown may be cons ide red :

O t h e r 6 5 / 3 0 %

Colourways

1

2

3

4

5

B l a c k

B l u e

G r ey

M u l t i

B r ow n

5 3

3 9

2 3

1 9

1 6

2 5 %

1 8 %

1 1 %

9 %

7 %

R a n k Co l o u r way s % To t a l

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U S A – M E N S W E A R

The co lou r t rends were reflec ted as fo l l ows :

Dolce and Gabanna– £1 ,153.96

Aleandrew Matt iussi– £530.56

Aleandrew Matt iussi– £527.07

Calvin Klein– £516.59

Thom Browne – £1 ,605.63 Hevo – £494.25

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U S A – M E N S W E A R

Ident i f y ing the mos t p rominent p r in t s and g raph ics ev ident w i th in the p roduct ca tegor y , i t becomes ev ident tha t so l id and b lockco lou r des igns a re the mos t p rominent . Checks / p la ids and s t r ipes were a l so commonplace , wh i l s t placement pr ints and pais ley pat terns a l so fea tu red .

S o l i d / P l a i n

C h e c k s / P l a i d s

S t r i p e

P l a ce m e n t P r i n t

P a i s l e y

1 1 3

3 3

7

2

1

7 1 %

2 1 %

4 %

1 %

1 %

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U S A – M E N S W E A R

The p r in t s and g raph ics t rends were reflec ted as fo l l ows :

Thom Browne – £1 ,591.67 Etro – £630.38 

Off-White – £657.61 Maison Flaneur – £490.76

Gucci – £4 ,036.41  Z Zegna– £1 ,082.06

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U S A – M E N S W E A R

The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the USA marke t , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :

Count : 123 Items Count : 16 I tems

Count : 3 I tems

Count : 10 I tems Count : 4 I tems

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U S A – M E N S W E A R

The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the USA marke t , the b rands ’ co r re spond ing s tock count has a l so been inc luded :

Count : 16 I tems Count : 8 I tems

Count : 6 I tems

Count : 7 I tems Count : 6 I tems

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U K – M E N S W E A R

Th e U K m a r ke t s e e s a M o h a i r co a t s a n d j a c ke t ca t e g o r y d o m i n a t e d by c l a s s i c s i l h o u e t t e s – co m p r i s i n g m o s t l y t ra d i t i o n a l s t r u c t u r i n g s u c h a s ca r co a t s , h e r r i n g b o n e co a t s , o ve r co a t s a n d b o m b e r j a c ke t s .

Th e ca t e g o r y a l s o i n c l u d e s t ra d i t i o n a l t a i l o r e d b l az e r s .

Rick Ownes – £1 ,157.00 Thom Browne – £1 ,270.00 Canal i – £1 ,380.00

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U K – M E N S W E A R

The dominant co lou r ways seen w i th in the o f fe r ings mi r ro red the UK ’ s t rad i t i ona l s i lhouet te - lean ing , w i th c la s s i c tones dominat ing .

Da rke r , moody hues were seen w i th in the ident i fied co lou r s – inc lud ing nav ie s , da rk g reys , tweed g reens and midn ight b lacks .

O t h e r 4 3 / 2 5 %

Colourways

1

2

3

4

5

B l a c k

B l u e

G r ey

M u l t i

G r e e n

4 8

3 0

2 1

1 8

1 1

2 8 %

1 8 %

1 2 %

1 1 %

6 %

R a n k Co l o u r way s % To t a l

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U K – M E N S W E A R

The co lou r t rends were reflec ted as fo l l ows :

Kenzo – £360.00 Stel la McCartney – £630.00

Zegna – £2 ,360.00 Moncler Grenoble – £1 ,160.00

Givenchy – £1 ,350.00 Raf Simons – £1 ,233.00

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U K – M E N S W E A R

The UK coat s and j acke t ca tegor y sees a sa tu ra t ion o f so l id / b lock co lou r des igns , w i th nea r l y fou r t imes a s many as the nex t mos t popu la r p r in t ca tegor y , be ing checks / p la ids . Wh i l s t s t r ipe and pa i s l ey des igns were a l so apparent , a s was ev ident w i th the US , the UK marke t saw flo ra l p r in t s a s a popu la r t rend .

S o l i d / P l a i n

C h e c k s / P l a i d s

S t r i p e

P l a ce m e n t P r i n t

P a i s l e y

1 1 2

3 0

8

3

1

7 2 %

1 9 %

5 %

2 %

1 %

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U K – M E N S W E A R

The p r in t s and g raph ics t rends were reflec ted as fo l l ows :

Gucci – £1 ,770.00 Thom Browne – £1 ,230.00

Ji l Sander – £1 ,245.00 Hevo – £690.00

Alexander McQueen – £2 ,050.00 Gucci – £3 ,440.00

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U K – M E N S W E A R

The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the UK marke t , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :

Count : 131 Items Count : 8 I tems

Count : 4 I tems

Count : 7 I tems Count : 6 I tems

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The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the UK marke t , the b rands ’ co r re spond ing s tock count has a l so been inc luded :

Count : 13 I tems Count : 7 I tems

Count : 6 I tems

Count : 7 I tems Count : 6 I tems

U K – M E N S W E A R

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G E R M A N Y – M E N S W E A R

A s wa s ev i d e n t w i t h t h e U K M a r ke t , t h e G e r m a n M o h a i r co a t s a n d j a c ke t l a n d s ca p e wa s s a t u ra t e d by c l a s s i c s i l h o u e t t e s .

O ve r co a t s d o m i n a t e d , a s d i d “ r e t r o ” s t r u c t u r i n g w i t h v i n t a g e a p p e a l .

Windsor – £309.91 BOSS – £271.17

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I n l ine w i th the t rend o f t rad i t i ona l s i lhouet tes dominat ing , so too were more conse r va t i ve co lou r ways .

Da rk b lue navy hues a re p rominent , a s a re b lack , g rey and da rke r shades o f g reen .

Mu l t i co lou r des igns a re conse r va t i ve , mak ing use o f t rad i t i ona l co lou r pa le t te s .

O t h e r 7 / 1 5 %

Colourways

1

2

3

4

5

B l u e

B l a c k

G r ey

M u l t i

G r e e n

1 4

9

8

6

4

2 9 %

1 9 %

1 7 %

1 3 %

8 %

R a n k Co l o u r way s % To t a l

G E R M A N Y – M E N S W E A R

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The co lou r t rends were reflec ted as fo l l ows :

Sandro – £306.05 Raf Simons – £983.23Tomy Hi lfiger – £216.91 BOSS – £216.94

G E R M A N Y – M E N S W E A R

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The German coat s and j acke t ca tegor y sees a sa tu ra t ion o f so l id / b lock co lou r des igns – compr i s ing a to ta l o f 92% o f a l l to ta l s tock .

Checks and p la ids were fu r the r ev ident , a s we l l a s the inc lus ion o f a “hea r t - shaped ”g raph ic p r in t .

S o l i d / P l a i n

C h e c k s / P l a i d s

H e a r t s

3 4

2

1

9 2 %

5 %

3 %

G E R M A N Y – M E N S W E A R

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The p r in t s and g raph ics t rends were reflec ted as fo l l ows :

Alexander McQueen – £1 ,392.33AMI – £598.00 Saint Laurent – £2 ,316.67

G E R M A N Y – M E N S W E A R

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G E R M A N Y – M E N S W E A R

The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the German marke t , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :

Count : 34 I tems Count : 12 I tems

Count : 11 I tems Count : 10 I tems

Count : 8 I tems

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G E R M A N Y – M E N S W E A R

The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the German marke t , the b rands ’ co r re spond ing s tock count has a l so been inc luded :

Count : 3 I tems Count : 3 I tems

Count : 3 I tems

Count : 6 I tems Count : 7 I tems

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C H I L D R E N S W E A R

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C H I L D R E N S W E A R

To date , the re have been no reco rded Moha i r coa t s o r j acke t s made ava i l ab le fo r young boys , the re sea rch the re fo re dep ic t s those find ings re la t i ve to the gi r l s ’ Moha i r coa t s and j acke t s ca tegor y .

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C H I L D R E N S W E A R – G I R L S

Th e f o l l ow i n g d e p i c t s w h i c h r e g i o n s a r e co n s u m i n g t h e g r e a t e s t q u a n t i t i e s o f g i r l s ’ M o h a i r co a t s a n d j a c ke t s .

4 0 % P l u s

2 5 % P l u s

2 0 % P l u s

L e s s t h a n 5 %

P e r ce n t a g e S h a r e

R E G I O N N O. O F G I R L S M O H A I RCOAT S A N D JAC K E T S

U S AU K

S p a i nG e r m a nyAu s t ra l i aI r e l a n d

S o u t h A f r i ca

1 81 081- -- -- -

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U S – G I R L S

The G i r l s ’ Moha i r coa t s and j acke t ca tegor y cons i s t s o f l a rge l y c l a s s i ca l s i lhouet tes see ing ma in l y doub le -b reas ted s t ruc tu r ing . Trad i t i ona l s i lhouet tes a re noted in l ine w i th the l i kes o f ca r and ove rcoat s . The fo l l ow ing s i lhouet tes have been ident i fied as ub iqu i tous :

Burberry – £517.99 Maan – £130.54

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U S – G I R L S

Given the ca tegor y , i t i s expected and ident i fied tha t mul t i co lou r schemes as we l l a s heavy use o f shades o f p ink , wh i te and neut ra l tones a re ev ident w i th in the des igns .

So f te r , de l i ca te hues a re p rominent and seen ac ros s the o f fe r ings .

The fo l l ow ing scheme demons t ra tes dominant t rends w i th in the ca tegor y :

O t h e r 9 / 2 6 %

Colourways

1

2

3

4

5

M u l t i

P i n k

W h i t e

G r ey

N e u t ra l

6

6

5

4

4

1 8 %

1 8 %

1 5 %

1 2 %

1 2 %

R a n k Co l o u r way s % To t a l

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U S – G I R L S

The co lou r t rends were reflec ted as fo l l ows :

Bobo Choses – £157.00Douuod Kids – £131.94 Douuod Kids – £171.73

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U S – G I R L S

The co lou rb lock t rend , a s ev ident w i th the men ’ s and womenswear ca tegor ie s , dominated G i r l s ’ coa t s and j acke t s in the US . Co lou rb lock a s fo l l owed by p lay fu l spot s and checks and p la ids , w i th s t r ipes and p lacement p r in t s fo l l ow ing the rea f te r .

S o l i d / P l a i n

S p o t s

C h e c k s / P l a i d s

S t r i p e

P l a ce m e n t P r i n t

1 2

2

1

1

1

7 1 %

1 2 %

6 %

6 %

6 %

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U S – G I R L S

The p r in t s and g raph ics t rends were reflec ted as fo l l ows :

Zara – £18,62 Bonpoint – £173.13

Douuod Kids – £133.34 Caffe D’Orzo – £193.37

Fendi Kids – £362,14

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U S – G I R L S

The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the US marke t re la t i ve to the G i r l s ca tegor y , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :

Count : 20 I tems Count : 3 I tems

Count : 1 I tems

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U S – G I R L S

The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the US marke t , r e l a t i ve to the G i r l s ca tegor y , the b rands ’ co r re spond ing s tock count has a l so been inc luded :

Count : 7 I tems Count : 4 I tems

Count : 2 I tems

Count : 3 I tems Count : 2 I tems

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U K – G I R L S

The G i r l s ’ Moha i r coa t s and j acke t ca tegor y , r e l a t i ve to the UK marke t , cons i s t s o f l a rge l y c l a s s i ca l s i lhouet tes .

Cocoon coat s , doub le -b reas ted s t ruc tu r ing and shea red co l l a r s a re ev ident .

Typ ica l s i lhouet tes inc lude :

Burberry – £470 Caramel Baby – £240

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U K – G I R L S

As was ev ident w i th the US marke t , so f t hues o f p ink , b lue and wh i te were found ac ros s the des igns – w i th mul t i co lou r des igns a l so be ing ident i fied as a t rend w i th in the ca tegor y . B rown autumna l shades were a l so ev ident , w i th des igns embrac ing the warmer , r i che r tone . The fo l l ow ing b reakdown dep ic t s the co lou r t rends a s ment ioned :

O t h e r 9 / 2 2 %

Colourways

1

2

3

4

5

P i n k

B l u e

W h i t e

M u l t i

B r ow n

1 2

8

5

4

3

2 9 %

2 0 %

1 2 %

1 0 %

7 %

R a n k Co l o u r way s % To t a l

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U K – G I R L S

The co lou r t rends were reflec ted as fo l l ows :

Zara – £18,62 Bonpoint – £173.13

Douuod Kids – £133.34 Caffe D’Orzo – £193.37

Fendi Kids – £362,14

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U K – G I R L S

The ca tegor y saw heavy use o f so l id co lou rb lock des igns , a long w i th checks and p la ids . As w i th the US marke t , spo r t s and s t r ipes were fu r the r ev ident , a s was the inc lus ion o f p lacement p r in t .

Reflected as fo l l ows :

S o l i d / P l a i n

C h e c k s / P l a i d s

S p o t s

S t r i p e

P l a ce m e n t P r i n t

2 3

5

2

1

1

7 2 %

1 6 %

6 %

3 %

3 %

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U K – G I R L S

The p r in t s and g raph ics t rends were reflec ted as fo l l ows :

Zara – £39Burberry – £490 Zara – £24.99

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U K – G I R L S

The fo l l ow ing may be under s tood as the top five re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the UK marke t re la t i ve to the G i r l s ca tegor y , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :

Count : 20 I tems Count : 3 I tems

Count : 2 I tems

Count : 3 I tems Count : 2 I tems

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U K – G I R L S

The fo l l ow ing may be under s tood as the top five b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the UK marke t , r e l a t i ve to the G i r l s ca tegor y , the b rands ’ co r re spond ing s tock count has a l so been inc luded :

Count : 10 I tems Count : 4 I tems

Count : 2 I tems

Count : 3 I tems Count : 2 I tems

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S PA I N – G I R L S

The G i r l s ’ Moha i r coa t s and j acke t ca tegor y , r e l a t i ve to the Span i sh marke t , cons i s t s l a rge l y o f t rad i t i ona l s i lhouet tes appropr i a te fo r younger baby g i r l s .

Cocoon coat s , fin i shed in both s ing le a s we l l a s doub le -b reas ted s t ruc tu red were ev ident .

Sma l l coa t co l l a r s were ident i fied , w i th many o f the coa t s exh ib i t ing hoods . Typ ica l s i lhouet tes inc lude :

Pil i Carrera – £131.64 Pi l i Carrera – £78.95

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S PA I N – G I R L S

Autumna l co lou r s l a rge l y dominate the G i r l s Moha i r coa t s and j acke t ca tegor y in Spa in , w i th r i che r , wa rmer co lou r s be ing seen more f requent l y than i t s UK and US counte rpa r t s .

Bu rn t o ranges , deep reds , compl imented by neut ra l shades a re commonplace .

Wi th mul t i co lou r des igns a l so be ing seen .

The fo l l ow ing co lou r way dep ic t s the noted t rends :

Colourways

1

2

3

4

5

N e u t ra l

O ra n g e

M u l t i

G r ey

R e d

3

2

1

1

1

3 8 %

2 5 %

1 3 %

1 3 %

1 3 %

R a n k Co l o u r way s % To t a l

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S PA I N – G I R L S

The co lou r t rends were reflec ted as fo l l ows :

Pil i Carrera – £77.40Pi l i Carrera – £92.90 Zara – £35.60

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S PA I N – G I R L S

Whi l s t co lou r t rends va r i ed in compar i son to the UK and US marke t s , p r in t s and g raph ics rema ined cons i s tent w i th the ident i fied in te rna t iona l t rends .

Th i s reflec t s when not ing the p ro l i fe rance o f so l id / co lou rb lock des igns , fo l l owed by checks and p la ids , a s we l l a s p lacement p r in t s .

S o l i d / P l a i n

C h e c k s / P l a i d s

P l a ce m e n t P r i n t

5

1

1

7 1 %

1 4 %

1 4 %

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S PA I N – G I R L S

The p r in t s and g raph ics t rends were reflec ted as fo l l ows :

Pil i Carrera – £77.40Pi l i Carrera – £92.90 Zara – £35.60

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The fo l l ow ing may be under s tood as the top re ta i l e r s s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the Span i sh marke t re la t i ve to the G i r l s ca tegor y , the re ta i l e r ’ s co r re spond ing s tock count has a l so been inc luded :

Count : 5 I tems Count : 3 I tems

S PA I N – G I R L S

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The fo l l ow ing may be under s tood as the top b rands s tock ing the mos t Moha i r coa t s and j acke t s a s found w i th in the Span i sh marke t , r e l a t i ve to the G i r l s ca tegor y , the b rands ’ co r re spond ing s tock count has a l so been inc luded :

Count : 4 I tems Count : 3 I tems

Count : 1 I tems

S PA I N – G I R L S

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C O N C L U D I N GC AT E G O RY T R E N D S

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The womenswear ca tegor y saw a sa tu ra t ion o f c l a s s i c , l onger s t y le s i lhouet tes , w i th f requent use o f co lou rb lock des ign . Wh i l s t da rke r tones a re p ro l i fic , th i s i s o f ten o f f se t by mul t i co lou r , b r ight des igns . Howeve r , a key t rend to take note o f in the ca tegor y , i s undoubted l y the use o f animal pr int

C O N C L U D I N G C AT E G O RY T R E N D S- W O M E N S W E A R

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A fu r the r no tab le t rend was the use o f moha i r in faux fu r des igns .

Due to inc reas ing p res su re on the luxu r y sec to r , the movement away f rom genu ine fu r ga rments has seen a rap id inc rease in faux fu r us ing o the r na tu ra l fib res to mimic the look and fee l o f fu r .

One such fibre i s ev ident l y tha t o f moha i r , and has been seen ac ros s a mul t i tude o f des igne r s ’ l a te s t co l l ec t ions .

C O N C L U D I N G C AT E G O RY T R E N D S- W O M E N S W E A R

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Typ ica l l y , fib re compos i t i on in the womenswear ca tegor y sees b lends inc lud ing po l yes te r , v i scose , po l yamide , ac r y l i c , woo l and Moha i r . B lends w i th luxu r y fib res were a l so p resent , i nc lud ing the l i kes o f Cashmere and A lpaca . H igh Moha i r compos i t i on b lends s i t a t be tween t yp ica l l y 60% and 70% Moha i r – o f ten inc lud ing the l i kes o f t a i l o r ing .

The ma jo r i t y o f compos i t i ons s i t a t anywhere between 20% and 40% Moha i r b lends . Wh i l s t those i tems w i th l e s s Moha i r s i t a t be tween approx imate l y 5% and 10% Moha i r .

F I B R E B L E N D C O M P O S I T I O N S

8% Mohair 22% Mohair 60% Mohair

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The menswear ca tegor y comes to inc lude a number o f p reva lent t rends .

Pe rhaps the mos t p ro l i fic i s tha t o f s t ruc tu red j acke t s – the ma jo r i t y o f wh ich see nods to t rad i t i ona l sa r to r i a l Eng l i sh ta i l o r ing , w i th the l i kes o f t a i l o red j acke t s sa tu ra t ing the ca tegor y ac ros s marke t s .

Longer , c l a s s i c s i lhouet tes a l so dominate – many o f wh ich see t rad i t i ona l ove rcoa t s t y le s in da rk hues , des igned to be worn ove r ta i l o r ing .

C O N C L U D I N G C AT E G O RY T R E N D S– M E N S W E A R

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Sty l i s t i ca l l y , more conse r va t i ve des igns and s t y le s a re noted – in l ine w i th th i s t rend , t rad i t i ona l co lou r pa le t te s a re a l so noted . Many des igns come to inc lude t rad i t i ona l , co lou rb lock canvas ses , o f f se t by the inc lus ion o f p lacement p r in t and cont ra s t ing mate r i a l s .

C O N C L U D I N G C AT E G O RY T R E N D S– M E N S W E A R

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Given the pro l i ferat ion of ta i lored coats and jackets , many fibre blend composi t ions come to inc lude Wool and Mohai r specifical ly . Th is whi l s t the coat categor y comes to see a vast range of b lends inc luding Cotton , C i re and Polyamide Nylon , Polyurethane with Wool and Mohai r .

A lpaca , S i lk and Cashmere with Mohai r i s fur ther ev ident . I t i s noted that typ ica l l y , menswear sees h igher Mohai r composi t ion blends , wi th greater Mohai r composi tes as h igh as90%+ Mohai r . Median mohai r composi t ions were found to be between 40 and 60% Mohai r . Whi l s t those i tems with less Mohai r composi tes ranged between 10 and 20% Mohai r .

F I B R E B L E N D C O M P O S I T I O N S

16% Mohair 60% Mohair 92% Mohair

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The G i r l s ca tegor y re la t i ve to Moha i r coa t s and j acke t s found nea r -unan imous t rend resu l t s ac ros s the ident i fied th ree reg ions .

Neut ra l , so f te r hues in b lockco lou r a re mos t notab le , w i th a key focus on p ink shades ac ros s the coa t and j acke t ca tegor y – a notab le except ion i s under s tood as checks and p la ids , wh ich a re a fu r the r t rend in the ca tegor y . Trad i t i ona l s i lhouet tes in doub le -b reas ted s t ruc tu r ing dominate .

C O N C L U D I N G C AT E G O RY T R E N D S– G I R L S

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I t was ident i fied tha t the ave rage Moha i r fib re b lend compos i t i on was t yp ica l l y l ow .

Typ ica l compos i t i ons inc luded Ac r y l i c , Woo l , Po l yes te r and Moha i r b lends .

A lpaca a l so fea tu red w i th in Moha i r b lends f rom luxu r y des ign houses such as Burbe r r y .

Moha i r b lends were notab l y l ow , rang ing f rom 5% to h igher compos i te s o f 18% .

F I B R E B L E N D C O M P O S I T I O N S

5% Mohair 12% Mohair 18% Mohair

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T H A N K Y O U