Brief 5

A promotion package for a new soap opera, to include a TV trailer, together with:

•A listings magazine front cover featuring the new soap• A poster for the soap

Most soaps include issues that people can relate to, including:•Relationship issues•Sexual identity•Friendship issues•Drug addictions•Fights•Family issues•Money problems•Crime•Death•Illness

An issue can be the basis for the show that week, but their multi-strand storylines allow them to include more than one issue, including different characters in the show to make it look more realistic. They are usually set in one place and rarely introduce new characters, helping the audience to identify the characters and understand what is going on.

The most recent popular storylines include:

Hayley Croppers cancer story

Sienna Blakes search for her daughter and mental breakdown

Lucys death

Front cover of magazines about soaps are aimed at the main storyline of that week, and feature a main image of characters included in the storyline. There are also thumbnail images of characters from other soaps and a tag line about that storyline too. The magazines are all bright using colours such as blues and yellows to attract the readers attention.

Original ideas that work effectively

Once upon a WeatherfieldFantasy idea of fairytale, theme which is independent from the actual genre, imaginative, original

Hollyoaks The Bus CrashOver dramatic, dark, includes storyline theme (dark) indicates what is going to happen without actually showing it, keeps the audience interested

Hurricane SharonEffective, imaginative, creative, entertaining

https://www.youtube.com/watch?v=-pWr06mx8y8&index=8&list=PLUIR5pZGIR6zBfEke3J9lIIuC54lA68YV

https://www.youtube.com/watch?v=VKbgDzox4FM

Hollyoaks Will and Texas Wedding

Sound bridge, multi strand narrative, dramatic music, shot clips that cut to the beat, facial expressions. Linked to twitter with #

Eastenders Who Killed Lucy Beale

https://www.youtube.com/watch?v=U8utOBfHCGoCoronation Street Who Kills Tina

Mid shot of different characters involved, historic flashbacks, dramatic music, narrator over the top of channel ident, time and programme, features theme tune, short clips of her falling off of building

Shadowing word art effective, entertaining, linked to theme. Dramatic slow music, focus pull, eye effect, different storylines who killed her? Slow motion, tag line, narrator over channel ident

Hollyoaks tends to introduce characters without any warning, so they appear when the audience least expect it. This creates excitement as the audience want to know who they are. This makes them want to watch the programme again to find out. They also use a song and different shots to introduce each new episode. They move the story along by using a multi strand narrative, which includes several different characters and issues to make it more realistic and interesting. They also have titles for each of their characters and they use an original theme tune which the audience can identify easily. Hollyoaks use a lot of jump cuts and sound bridges to move the scenes along. They also use the 180 rule and shot reverse shots to follow conversations between characters. They use focus pulls to create drama that are accompanied by dramatic music.

Eastenders use a different approach, and introduce their characters to the audience with news, to make them want to watch the programme when they debut. Eastenders have one image and an original theme tune that their audience can easily identify. Eastenders also uses a multi-strand narrative which continues for a long period of time.

Other effective A level videos:http://www.youtube.com/watch?v=FodOn9DAUTQ

http://www.youtube.com/watch?v=pLNFmieIxog

http://www.youtube.com/watch?v=PlZ1Ggyx9_o

Slow shot circling actors works well as it highlights that they are doing something important, makes it more creative and entertaining

Flashbacks work well, contrast between bright and dark develops storyline

Camera in the bottle looks effective, different type of camera shots which entertains audience, builds up tension

Initial ideas:A new TV soap written just for teenagers highlighting issues they are facing (skins)Shown in POV shots about a party, teenagers look like they are having a good time, flashbacks to home life, difficulties with parents, pregnancies etc. Skins was successful because it was a very raw, to the point drama, that showed the issues that teenagers go through in their everyday life in a very honest light. A POV shot would be effective because it would make the audience feel as though they were the character in the advert, and it is an original idea which would make the advert more appealing and entertaining.

A soap based around police/mystery (broadchurch)Broadchurch was successful because the trailer showed a mystery, which intrigued the audience into wanting to know what was going on.https://www.youtube.com/watch?v=ngsFOWAPTDI