Institute of Management Consultants
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Transcript of Institute of Management Consultants
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Institute of Management ConsultantsTwitter - the why, what and how
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We didn’t think we needed
websites once upon a time
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This is a way we have always done business
however now it’s quicker and on a larger scale.
Word of mouth - networking - trust
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Twitter Stats
- 679,000 Australians who visit Twitter.com
- Twitter.com market share has grown over
1000% since the start of last year.
- In Australia, one in two Australians use
social networking sites, such as Facebook
or Twitter
- 8% of the time Australians spend on the
internet is on social networking sites and
each session on these sites range between
20 – 30 minutes in length
Source: lucasng.com.au blog.nielsen.com socialmediaexaminer.com
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What is Twitter?
- Microblog
- Realtime search
- Word of mouth on speed
- Assists in building brand awareness and credibility if worked well.
- Customer service
- Brand awareness
- Events – using # (hashtag)
- Networking on large scale
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- @, Mention
- DM, Direct Message
- RT, ReTweet
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Why Twitter?
- Marketing and Communication.
worked the platform well.
- Great place to connect-build up
- Exposure, Interaction,
Connection,Relationships
- Business networking
- Word of mouth
Joint Ventures, Partnerships
- Ideas, creativity
- Instant Google helper ;;-)
- Breaking news
- Story telling
- # (hashtag)
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What is Twitter
- Micro blogging
- 140 characters or less
- Real time conversation
- Networking hub
- Word of mouth on speed!
- Sharing and discovery site
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thinktank mediasocial media | digital | website design A visual guide to twitter
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4 ways to Communicate on Twitter
- Tweet, sharing an update with your followers
choose to. @sammutimer
- RT, Retweet – sharing another persons tweet with your follow base.
Can go viral.
to their tweet mail and email inbox
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Tweets per day rising every year
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Twitter - The How to
- Set up an account - www.twitter.com
- Bio, How to write a catchy bio
- Picture, What picture to use
- Personality, Be yourself
- Branding
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Twitter Applications, For a more effective use of twitter.
- Tweetdeck, download application to computer iphone smartphone
- Groups, Lists, Stats, Search
- Cross posting, be careful not to cross post all the time.
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Benefits of Twitter
Your customers are already on social media sites such as Linkedin
and Twitter. Why try to get them to come to you when you can
communicate with them on platforms that they already use? you
may already have a website, but only people who are aware of it will
come and visit. Twitter can be useful to brand your business to it’s
or shop.
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TweetDeck
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Time spent on social media
Australians spent 7 hours and 13
minutes on social networking sites
in April of 2010
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Search tools
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How to find your target market
online?
- Twellow.com
- Advanced search on twitter
- Search.twitter.com
- Socialmention.com
- Follow # hashtags – events that compliment your service
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What are people saying about
you/your service?
Search tools:
Twitter - www.search.twitter.com
Social Mention - www.socialmention.com
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Twellow
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Bit.ly
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Social Mention
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Measurement
Know why you are using Social
Media and work out your goals and
measurable objectives
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Twitter: Advanced Search
5 things you need to know
on using advanced search for
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Step 1
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Step 2
your local audience. First limit your search to that certain area
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Step 3
are a recruiter looks for terms such as “marketing” and “consultant”
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Step 4
much as you want. You can search tweets in certain dates, in certain
people or even search for the attitudes that the tweets have towards
the terms!
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Step 5
The results will show you tweets and the avatar of the person who
tweeted. Now you can really get started! Begin by following the
out more. Following others will highly increase the chances of them
following you back!
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Substance has to be there behind the activity
Putting lipstick on a pig, just
gives you a prettied up pig
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Every product or brand has a beta phase. We have to trust that the company has a
vision for it even if they do not have a perfect product from day 1. Feedback is key.
Mistakes are okay as long as you have a good
motive and adopt a certain degree of transparency.
It’s all about the people..not so much
the technology. “thinkmaya”
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thinktank mediasocial media | digital | website design Have a crisis management plan
Brainstorm the worst that
can happen. Prepare your
style, your response, your
social media platform and
your timing
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Have a policy
Protect your brand, your staff and yourself
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Connect with us!
phone: 03 90231487
twitter: @sammutimer,
@thinktankmedia
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