in2p3.cnrs.fr

Institut national de physique nucléaire et de physique des particules

Perrine Royole-Degieux & Gaëlle Shifrin

Particle physics communication and outreach in France

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Perrine Royole-Degieux (CNRS/IN2P3) @particlefan

10 September 2021

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THE LANDSCAPE

IN2P3 comms

Irfu comms

Dircom CNRS Dcom CEA

Communication Networks (Interactions, EPPCN)

Outreach networks (IPPOG…)

Partners’ Press offices and Coms (CERN, ESA, CNES), physics societies, HEP conferences...

Lab comms network

Press office, Image and videos, events, publications...

National and international science communications

Public outreach, regional press, science festivals, open days..

news alertspress eventstoolswebsites

eventsexhibitseducation...

About 4 FTE @IN2P3 at the national level – 3,5 FTE @Irfu• At Irfu: Sophie Kerhoas-Cavata with Estelle Lemaître, Angèle Séné and

Philippe Briet• At IN2P3: Emmanuel Jullien (head of coms), Perrine Royole-Degieux (particle

physics com’), Jennifer Grapin, Agathe Delepaut and Nicolas Arnaud

Networks:• Irfu and IN2P3 are part of the Interactions collaboration• Perrine Royole-Degieux represents France in the European Particle Physics

Communication Network (EPPCN, co-chair 2017-2021)• Nicolas Arnaud, in charge of Education at IN2P3, represents France in the

International Particle Physics Outreach Group (IPPOG)

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PEOPLE AND NETWORKS

InspireEducate

CollaborateSecure support

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OUR GOAL: sustain a long term future for the field

IN2P3 comms team with lab communicators

Press releasesPress visitsMediakits (videos, photos, fact sheets)Scientist media training Newsletters (CNRS “En direct des labos”)Meetings with associations of science journalists

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MEDIA RELATIONS

“Brève de science” about Dark Matter(YouTube, CNRS)

Explaining an LHC discovery(YouTube, CEA)

Panel on the “Universe’s enduring mysteries” atthe Word Conference for Science Journalists (2019)

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national press visit at CERN (Feb. 2020)

[Report] How CERN's Large Hadron Collider is preparing for the onslaught of particles

CERN: The infinitely small on a grand scale

Why the world's largest scientific facility is getting a makeover

Science FestsWebsites Museums Festivals and eventsScience Slams BooksSocial mediaExhibits GamesVirtual reality

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PUBLIC ENGAGEMENT

The LHC comic book has been published on lhc-france.fr for 10 years (2008-2018)

Storytelling performance on Marie Curie at the Curie Museum

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opening debate

The Night of antimatter

13 sites in France and live streaming

on Facebook and YTApril 2019

Live from ModaneCNRS Facebook Live - Oct 2018

59k views

“Les Utopiales” science-fiction festival

Oct 2018, Nantes

My thesis in 180”regional winner

2017, sterileneutrinos,

LPCCaen IN2P3

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increasing engagement

Stand-up comedian Karim Duval visits LAPP IN2P3 in AnnecyYouTube - June 2021

Festival particle.com and IN2P3’s 50th anniversary on Twitch

Oct 2020 / April 2021

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investing new media

The Quantum Prisoner video game, released by CEA in 2019 - 150,000 (French version) and 3,000 (English version) players to date

Particle physicist (LLR IN2P3) created a Science and Video Game Chair at

Polytechnique, in partnership with the French company Ubisoft in 2019

Particle physics MasterclassesTeacher training at CERNCosmic ray detectors in high-school Educational posters, booksMOOCs (with universities)Contests, lab visits, sponsorships Virtual observatories, online platforms

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EDUCATION PROGRAMMES

Partnership with• Higher Education Research and

Innovation Ministry 'Science à l’École' programme

• CERN• Other countries from IPPOG• Committed science teachers!

11,000 particle posters distributed to 1,150 high-schools

2,000 students reached/year with 50 cosmodetectors

+1,700 students trained/year in 11 labs during masterclasses

30 teachers trained/year @CERN since 2008, mainly funded by IN2P3

3 editions of the book “Passeport pour les 2 infinis,” → 3000 teachers registered to our newsletter

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a few key figures

classroom in Cherbourg, FranceA cosmodetector

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creativity is key

Teacher initiatives:

- Dec 2018, a cosmix briefcase in Antarctica (portable educational cosmic ray detectors)

- Soon, another suitcase on board a zero G flight!

Full day of videoconferences and chats with particle and astroparticle physicists

Opened to all French classrooms (CPPM IN2P3, Marseille, 2021)

VIP VisitsInstitutional websitesEventsSocial MediaPublications and letters Leaflets, brochures, FAQs...Institutional eventsAnniversariesExhibits Medals

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CORPORATE COMMUNICATION and POLITICAL ENGAGEMENT

The French Academy of Sciences celebrates 60 years of CERN (2014)

A delegation of the Parliamentary Office for

Scientific and Technological Assessment visits CERN

(May 2019)

Video presentations of CNRS medal winners

Outreach and communications are essential to secure public understanding and political support for current and future experiments and research programmes.

Strong communications is key to ensure the sustainability of our field by attracting the next generation of scientists and can play a positive role in promoting equality, diversity and inclusion through specific communications campaigns.

Particle physics captivates the general public and is a good topic for the media, but requires specialised communication efforts to make very complex subjects accessible.

Social media and image production are now core activities of any communications department, requiring professional skills and dedicated funding.

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FINDINGS

Read also “Communicating particle physics matters,”EPPCN report to ESPPU, dec. 2018

Our strengths:

- Lively networks of communicators at both national and international levels - Very large number of tools and resources to build on- Great reactivity and close collaboration with scientists in the field- Varied and innovative initiatives all over France, targeting all types of

audiences

However, French ECO efforts are very scattered and depend on occasional funding from large research projects or one-off initiatives. Less dispersed resources could allow for more ambitious projects with a broader target audience.

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CONCLUSION

Thanks to my IN2P3 and Irfu colleagues for their valuable input

IN2P3 communication group (CNRS)communication@in2p3.fr

Irfu communication group (CEA)irfuCOMMUNICATION@cea.fr

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CONTACTS

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BACK UP

© Patrick Dumas / CNRS

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PARTICLE PHYSICS COMMUNICATION NETWORKS

Global network of leadingcommunicators from the majorparticle physics laboratories

https://www.interactions.org/

Photowalk, Dark Matter Day, PeerReviews, Particle people blog, pressreleases and coordination of globalcampaigns

Reports to ICFA

Communications officers in the CERN Member States with delegated authority to represent the communications activities of the Particle Physics community in their country.

https://espace.cern.ch/EPPCN-site/

Reports to CERN Council

European Particle PhysicsCommunication Network

IN2P3 general public webpagehttps://in2p3.cnrs.fr/en/communication-and-outreach

Educational resources in French (IPPOG database)https://ippog-static.web.cern.ch/ippog-static/resources/resource-language/french.html

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RESOURCE LIST

Twitter @IN2P3_CNRS @CEAIrfu

YouTube En direct des labos

Instagram CNRS

Twitch ccIN2P3

Facebook CNRS CEA

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OUR SOCIAL MEDIA

LHC France https://www.lhc-france.fr/

Expérience CERN 360°http://experience-cern360.fr/

La matière noire https://lamatierenoire.fr/

La radioactivité https://www.laradioactivite.com/

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OUR MAIN PUBLIC WEBSITES