Institucional Beleza Natural English
Transcript of Institucional Beleza Natural English
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Empresa integrante do Instituto Empreender Endeavor
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A Chain of Beauty Institutes and a Cosmetics Factory Specialized in Curly Hair
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We are a Factory of Beauty and Self-esteem
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Doing Business in Brazil
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Challenges
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Doing Business in Brazil
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Doing Business in Brazil
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Market Potential
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Cosmetics Market in Brazil
Gross Income
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Cosmetics Market World Ranking
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Nielsen consumer reportHealth, Beauty & Personal Grooming: a global Perspective 2007
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Fonte: Estudo Quantitativo, 2001
Brazil Brazil The Curly Hair CountryThe Curly Hair Country
70% of brazilian 70% of brazilian women have some women have some kind of curly hairkind of curly hair
wavy
Curly
Frizzled
Tightly curled
Straight
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79% of the brazilians are from the B2, C and D
economic groups
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Spent R$ 550 bilhões in 2007
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88% don´t have college education
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86% of the population have a family income no superior than R$ 3.800,00
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They posess 67% of all credit cards
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It´s a bigger market than Argentina,
Chile and Uruguai put together
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Everything is Possible When We Believe
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Joined Forces
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Eureka!
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Super-Relaxing TreatmentBefore and after
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Super-Relaxing TreatmentBefore and after
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1993, Rio de Janeiro
First Institute
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An assembly line of joy
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Beauty Step by StepBeauty Step by Step
The Choice for Freedom
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Beleza Natural Process
First Step - waiting line
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Beleza Natural Process
Second step - Reception
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Beleza Natural ProcessThird step - Hair analysis
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Beleza Natural ProcessFourth step - hair division in sections
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Beleza Natural ProcessFifth step - Super-relaxing
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Beleza Natural ProcessSixth step -Moisturization
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Beleza Natural ProcessSeventh step - Combing
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Beleza Natural ProcessFinal Step - Shopping the products
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To Inovate is to Create the Future
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If you want something done right,
you do it yourself
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Beleza Natural Today
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O Beleza Natural Hoje
11 Stores
10.800 square feet each
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Everey client is unique
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Products Mini Store
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Kids Area
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Reception
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Manicure
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Super-Relaxing Area
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Hairdressers Area
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Finishing Area
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Our Business
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Products and Services creating happiness through beauty
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75 thousand clients a month
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1000 Employees
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Gross Income 2001 to 2009Million Reais
15%15%11%11%
21%21%45%45%
45%45%
66%66%
31%31%
41%41%
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What Makes The Difference?
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We are passionate for curly hair
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We are always in persuit of our values
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Zelo - Zeal
Inovação - Innovation
Competência - Competence
Ambiente - Atmosphere
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Zeal
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Enchantment
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Nosso Orgulho... nossos clientes
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Pleasure in Serving
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Special Products and Services for Kids
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Handcrafted For Me
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Always Connected to Them
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Innovation
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Research and
Development Lab
Partnership with Federal
Leading Universities
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Store Layout (before)
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Store Layout (After)
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Competence
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• Standards, Manuals and Processes
• Supervising Team
• Quality Program
• Performance Indicators
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Atmosphere
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Atmosphere
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Beauty comes from within
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Team Motivation
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Motivational Events
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•70% were ex-clients
•First job opportunities
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Future Steps
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II Encontro Equipe
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Making the world more beautiful
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Missão
http://www.belezanatural.com.br
Leila Velez